Communication & Marketing for Eye-Care Professionals
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What is Inbound Marketing? - Business 2 Community

What is Inbound Marketing? - Business 2 Community | Communication & Marketing for Eye-Care Professionals | Scoop.it
Inbound marketing is an approach to marketing and lead generation which involves creating channels which bring the visitor to the business or organisation, rather than the organisation having to acti…...
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Ophthalmology & Optometry Practices Reach out to new Patients with CAPTIV8 Social

Ophthalmology & Optometry Practices Reach out to new Patients with CAPTIV8 Social | Communication & Marketing for Eye-Care Professionals | Scoop.it
Coventry, United Kingdom (OPTIMED UK) 14 August 2014 -- With more than 1 in 10 people using Twitter in the USA & UK and over 500 million Tweets per day, many people are using Twitter to find recommendations and advice.
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B2C Content Marketing in 2013 - Marketing Technology Blog

B2C Content Marketing in 2013 - Marketing Technology Blog | Communication & Marketing for Eye-Care Professionals | Scoop.it
B2C Content Marketing in 2013 by Douglas Karr on Marketing Technology Blog
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Using Selfies in Social Media Marketing | Social Media Today

Using Selfies in Social Media Marketing | Social Media Today | Communication & Marketing for Eye-Care Professionals | Scoop.it

...If you look up ‘#selfie’ on Instagram you’ll be bombarded with millions of matches to scan through – more than 88 millionto be precise. Everywhere you go you’ll see people, arm stretched out in front, hand hooked round their phone, pouting and flashing peace signs. It’s become so normal that no one even looks twice anymore, there’s a general understanding of the selfie process. And with so many selfies being taken, it’s a no-brainer for brands think about how they can utilise that trend for exposure. And many have already done just that.

 

Brands and Selfies


There are already a raft of examples of brands building campaigns around selfies, some successfully, others not so much. As with any trend, businesses will seek to access a ready-made audience, but it also takes a level of comprehension on how best to do so – as with all aspects of social media, understanding your audience is critical to success. There is definitely opportunity within the selfie trend, but brands have to establish the best way to realise it, what will resonate with your target consumers. This requires listening, monitoring trends to know what your audience will and won’t engage with. But it also necessitates an understanding of the psychology of selfies, of why people engage in this activity in the first place.


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Jeff Domansky's curator insight, May 12, 2014 11:18 PM

Thanks to @JanLGordon for this share

highcodata's comment, June 10, 2014 10:05 AM
Les Selfies n'ont pas fini de nous surprendre : ci-après exemple du popup store de Weight Watchers où les paiements en Selfies sont acceptés : http://goo.gl/Jf3OJ3
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How to setup Twitter Cards for a WordPress blog

How to setup Twitter Cards for a WordPress blog | Communication & Marketing for Eye-Care Professionals | Scoop.it
Twitter Cards are a must-have for bloggers as they are a simple way of increasing visibility and clicks.
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Content Marketing: What You Should Know

Content Marketing: What You Should Know | Communication & Marketing for Eye-Care Professionals | Scoop.it
Summary

Content marketing is a cost effective, high impact method of nurturing positive relationships with patients and empowering them to become powerful, positive influencers of your business.  CAPTIV8 is a powerful patient communication and marketing platform that provides in-practice communication and also an online marketing platform to drive content into your patient's home and beyond into their online social communities.

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15 Eye-Opening Social Media Statistics, Facts & Figures [INFOGRAPHIC] - AllTwitter

15 Eye-Opening Social Media Statistics, Facts & Figures [INFOGRAPHIC] - AllTwitter | Communication & Marketing for Eye-Care Professionals | Scoop.it
15 Eye-Opening Social Media Statistics, Facts & Figures [INFOGRAPHIC]
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