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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The Quick, Easy Guide to Build a Social Listening Dashboard

The Quick, Easy Guide to Build a Social Listening Dashboard | My Scoops | Scoop.it
Building a happy community these days takes more than posting, it takes mindful social listening!

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Social listening means paying attention. It refers to your ability to respond and act appropriately.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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ROI in Content Marketing: Smart Insights Digital Marketing Advice

ROI in Content Marketing: Smart Insights Digital Marketing Advice | My Scoops | Scoop.it
Joe Pulizzi of the Content Marketing Marketing Institute gives his take on the state of content marketing Whether videos, blogs, infographics or ebooks, co. Marketing topic(s):Content marketing planning. Advice by Neil Davey.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

"... 70% of consumers prefer getting to know a company through a range of articles, instead of blatant advertisements."

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)

26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story) | My Scoops | Scoop.it

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when running their business.


Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Every businessman needs to learn how to tell good stories. The question "What's the story of your brand?" summarizes what stories are worth sharing with your loyal and potential customers.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | My Scoops | Scoop.it
Get data, examples, and hacks for generating quality leads from SlideShare.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

I don't use Slideshare. But after skimming this article, I change my mind. I need to use the site.

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Rescooped by Dean Ryan G. Martin from Rand Fishkin
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SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin

SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin | My Scoops | Scoop.it

Robin Good: If you want to examine and question some of the critical issues that may be influencing the performance of your site / business online, this video lesson from SEOMoz CEO Rand Fishkin can provide you with lots of valuable and actionable insight.

 

Achieving greater effectiveness in selling whatever you are proposing online is not just a matter of proper tagging and SEO optimization tasks. There are a lot of other factors mixed in with those that determine, beyond what search engines may think, how credible, reputable and worth of my time and money your site really is. 

 

And that's where you should spend more attention.

 

Rand goes over a number of very important factors like:

- niche focus

- brand trust

- presentation

- pricing 

- design and UX

- quality of content 

- industry reputation

- domain naming

- social proof

and more.

 

Highly recommended. 9/10

 

Video + full text transcription: http://www.seomoz.org/blog/the-hidden-factors-in-accomplishing-your-online-marketing-goals-whiteboard-friday ;


Via Robin Good, Martin Harris
Dean Ryan G. Martin's insight:

Yes. It's true. 

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Martin Harris's curator insight, July 6, 2013 5:01 AM

RAND FISHKIN AT SEO Moz

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The State of B2B Digital Marketing Analytics

The State of B2B Digital Marketing Analytics | My Scoops | Scoop.it
Marketing Strategy - Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Email marketing tops the list.

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Pantelis Chiotellis's curator insight, March 10, 2015 4:44 PM

The report was based on data from a survey of 328 senior B2B marketing executives, three-quarters of whom work for companies in the technology sector. Most respondent (84%) say they invest some budget in analytics.

Most B2B marketers (85%) say they are able to use their organization’s analytics data to measure digital marketing effectiveness, and 65% say analytics has helped increase their organization’s sales revenue by more than 10%.

Email is the most tracked B2B digital marketing tactic (100% of respondents who use the tactic measure effectiveness), followed by content marketing (86%).

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Social Media or SEO: Which Is More Important to Your Business?

Social Media or SEO: Which Is More Important to Your Business? | My Scoops | Scoop.it

Back in the day, well optimised sites with a multitude of keyword-rich backlinks were seen as the only way of getting your website ranking in the SERPs. But not anymore!


Via Bonnie Burns, Pantelis Chiotellis
Dean Ryan G. Martin's insight:

SEO and social media play a vital role in digital marketing. Social media serves as a powerful strategy in off-page SEO.   

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Bonnie Burns's curator insight, February 5, 2015 1:44 PM
Despite social and SEO clearly still co-existing as distinct marketing strategies, there really is no straight answer as to which is better for your business, as each boosts the efforts you make with the other. You simply can’t be creating content these days (onsite or offsite) without sharing it socially

Craig Tuttle's curator insight, February 6, 2015 6:04 AM

Which do you prefer....SEO or Social Media? 

Susan Mackay's curator insight, February 9, 2015 9:09 AM

Which do you think works best?  Social media or Search Engine Optimization

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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What Is Sales Enablement? [Infographic]

What Is Sales Enablement? [Infographic] | My Scoops | Scoop.it
If you've wondered "what is sales enablement, anyway?" you're not alone. Get the definition in this infographic.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Now I understand. It's sales En-Able-Ment. It focuses on ability. 

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Andrea Rodriguez's curator insight, November 25, 2014 8:04 PM

Infographic on What is Sales Enablement

Sean Goldie's curator insight, June 28, 2016 2:15 PM

Great infographic on Sales enablement!

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Maslow’s Hierarchy of Startups

Maslow’s Hierarchy of Startups | My Scoops | Scoop.it
How companies cater to our inner motivations Why do people do the things they do?In 1943 psychologist Abraham Maslow attempted to answer this question in his paper “A Theory of Human Motivation”.

Via Oliver Durrer, Pantelis Chiotellis
Dean Ryan G. Martin's insight:

The big scoop of the day!

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Oliver Durrer's curator insight, October 15, 2014 6:52 AM

Refreshing and inspiring take on mapping businesses according to Maslow's pyramid of human motivations. I do not agree, however, that there are no businesses yet catering to the very top of the pyramid. More on this topic to come later...