My Scoops
314 views | +0 today
Follow
Your new post is loading...
Rescooped by Dean Ryan G. Martin from MarketingHits
Scoop.it!

No Time to Tweet: Social Media Marketing for Busy Businesses

No Time to Tweet: Social Media Marketing for Busy Businesses | My Scoops | Scoop.it
While social media networks are free marketing platforms that can be utilized by small businesses to great effect, social media marketing itself can be incredibly time consuming. As a result, many small businesses put very little to no effort into social media marketing campaigns.

However, with the average American spending 37 minutes on social media every day, social media platforms offer an opportunity for businesses to connect with customers on a unique level. It’s not something that should be ignored.
But if you have been ignoring social media, maybe because you think you don’t have the time for it, keep reading. We’ll give you some tips to help you to implement

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

Consistency is the key to successful social media marketing

more...
No comment yet.
Rescooped by Dean Ryan G. Martin from MarketingHits
Scoop.it!

Very Few Users Prefer Social Media for Customer Service

Very Few Users Prefer Social Media for Customer Service | My Scoops | Scoop.it
About one in four (23 percent) of U.S. internet users have used social media for customer service purposes, but it’s the preferred channel for a very small minority, reveals new data from American Express.

For simple customer service enquiries, just one in 20 (5 percent) prefer social media to other channels. And for difficult enquiries that number drops down to just 3 percent.

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

Social media is ideally made to support your online marketing campaign. It isn't enough for customer service unless you have a 24/7 support team in Twitter.

more...
Anjelina jj's curator insight, November 20, 2014 11:55 PM

Very Good Article 

Denise's curator insight, November 24, 2014 12:52 PM

I believe service comes with a person at the end of a line, especially if you want to build cusotmer loyalty

David Sousa's curator insight, November 24, 2014 8:56 PM

A recent study shows that very few people prefer using social media for customer service. Honestly, this is no surprise to me. Data revealed that about one in four, or 23 percent of United States internet users have used social media for customer service. The numbers fluctuate depending on the issue. If it is a simple enquire, five percent will use social media over other channels of communication. If the enquire is more difficult, the percent drops to three. The most preferred channel for dealing with problems was contacting the company through their website or email. That was in regards to simple problems while more difficult problems were dealt with speaking over the phone with someone. Another popular way was to deal with the problem in person. If I encounter issues, regardless of the level of difficulty, I call the company. To me, that is the most efficient and easiest way to get the problem resolved. An email, you have to wait for the company to respond. In person, you have to travel to the company’s location. Over the phone, you may have to wait a couple minutes to speak to someone but if you have patience, than that should be no problem. I like speaking with someone over the phone because it forces them to give a more direct answer and not butt around the problem. Obviously, this can be done even better in face to face meetings. I honestly can’t recall a time I encountered a problem that wasn’t resolved over the phone. It surprises me that people do use social media for customer service, even if it is a simple problem. I don’t trust half the things that are posted on social media so I definitely wouldn’t want to handle my issues in regards to customer service over these networks. I will continue to make phone calls about the problems I face.

Rescooped by Dean Ryan G. Martin from MarketingHits
Scoop.it!

5 Reasons to Close Your Facebook Page and Start Emailing Instead

5 Reasons to Close Your Facebook Page and Start Emailing Instead | My Scoops | Scoop.it
The money’s in the list. No matter what social media gurus may tell you, all those ‘Likes’ and Tweets pale into insignificance compared to the money making power of email. Survey after survey s…

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

Social media marketing vs. Email marketing

more...
Brian Yanish - MarketingHits.com's curator insight, March 3, 2015 9:17 AM

Do you agree?

Scott Berry's curator insight, March 4, 2015 1:15 PM

WHAAAAT???  B2B marketers better read this closely and give serious thought to their email marketing and processes that support it.

Drew Hodges's curator insight, March 4, 2015 8:04 PM

An interesting article on an opposing view of social media. It says that only 6.5% of Facebook posts are typically seen by fans. When managing the Rideau Canoe Club Facebook I noticed that the reach on the posts were going down every time. I am not sure if this was a tactic by Facebook to entice me to boost post. I would time posts at the same time and the reach would be considerably less than before. 
That being said it was interesting to see the algorithm that Facebook used to promote posts that were not paid for. It is making it clear that without paying for advertising it is becoming increasingly harder for business to get their name out there.