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Rescooped by Dean Ryan G. Martin from MarketingHits
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5 Reasons to Close Your Facebook Page and Start Emailing Instead

5 Reasons to Close Your Facebook Page and Start Emailing Instead | My Scoops | Scoop.it
The money’s in the list. No matter what social media gurus may tell you, all those ‘Likes’ and Tweets pale into insignificance compared to the money making power of email. Survey after survey s…

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

Social media marketing vs. Email marketing

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Brian Yanish - MarketingHits.com's curator insight, March 3, 2015 9:17 AM

Do you agree?

Scott Berry's curator insight, March 4, 2015 1:15 PM

WHAAAAT???  B2B marketers better read this closely and give serious thought to their email marketing and processes that support it.

Drew Hodges's curator insight, March 4, 2015 8:04 PM

An interesting article on an opposing view of social media. It says that only 6.5% of Facebook posts are typically seen by fans. When managing the Rideau Canoe Club Facebook I noticed that the reach on the posts were going down every time. I am not sure if this was a tactic by Facebook to entice me to boost post. I would time posts at the same time and the reach would be considerably less than before. 
That being said it was interesting to see the algorithm that Facebook used to promote posts that were not paid for. It is making it clear that without paying for advertising it is becoming increasingly harder for business to get their name out there.  

Rescooped by Dean Ryan G. Martin from MarketingHits
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Meet The New Twitter Analytics Tools (From Twitter!)

Meet The New Twitter Analytics Tools (From Twitter!) | My Scoops | Scoop.it
Twitter caused quite the stir a few months back when it opened up its analytics dashboard to all users. For hardcore tweeters, Twitter Analytics offers a tantalizing glimpse at data we’ve been dreaming about getting our hands on for eight long years.

On the surface, Twitter Analytics is a solid move in the right direction. But is it any good, and

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

I love Twitter Analytics. It gives me a lot of great ideas. Importantly, it presents the data that even an Average Joe can understand.

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