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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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31 Tips on How to Use Social Media to Boost Sales

31 Tips on How to Use Social Media to Boost Sales | My Scoops | Scoop.it
Using social media to market your business, but seeing less than stellar results? Here's 31 tips on how to use social media to boost sales.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

It's possible to earn more money through social media. It doesn't happen overnight though. 

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The Quick, Easy Guide to Build a Social Listening Dashboard

The Quick, Easy Guide to Build a Social Listening Dashboard | My Scoops | Scoop.it
Building a happy community these days takes more than posting, it takes mindful social listening!

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Social listening means paying attention. It refers to your ability to respond and act appropriately.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Breaking Down The LinkedIn Social Selling Funnel

Breaking Down The LinkedIn Social Selling Funnel | My Scoops | Scoop.it
Are you still struggling to get results with social selling and LinkedIn? Canada's #1 LinkedIn Expert breaks down the LinkedIn social selling funnel.

Via Bright Beam Digital, Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Linkedin is a powerful social media tool for marketing. You'll only need to learn how to use it.

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George Schildge's curator insight, April 9, 2015 12:46 PM

Want to learn how to get how to get 60 leads in 24 hours?

Jesper Dalhus's curator insight, April 25, 2015 3:07 AM

Jeg er helt enig i denne fremgangsmåde - det er vigtigt, hvis du vil have succes med social selling - at du tager dig tid til, at møde dine kontakter offline - mennesker handler med mennesker - du kan bruge med fordel bruge de sociale medier til at skabe og vedligeholde kontakten - når du mødes med andre mennesker - har du mange flere ting at spille på- eks - dit og den andens kropssprog - er der kemi osv. 

Min erfaring siger mig - at succesraten ved at bruge de social medier til at skabe en god relation - og derefter mødes fysisk - den er kraftigt stigende - især hvis man måler det i forhold til kanvassalg pr. telefon. 

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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5 Tools to Boost Your Social Media Productivity

5 Tools to Boost Your Social Media Productivity | My Scoops | Scoop.it

Are you overwhelmed with your social media responsibilities?Looking for ways to perform tasks more efficiently?Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier.In this article you'll discover five social media tools to improve productivity.


Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Choose the right tool or tools and believe it, your social media campaign will be successful. These tools will guide you in the right direction.

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Pantelis Chiotellis's curator insight, March 2, 2015 3:30 PM

As a social media marketer, you face many challenges and demands. Whether you’re managing profiles, evaluating the effectiveness of social activities or creating share-worthy content, social tasks eat up a lot of your valuable time.

Fortunately, there are social media tools that can make your job easier. Pick a tool that is the right fit for your needs and run with it. And keep adding tools to your toolbox to further boost your social media productivity.

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Paid, Owned, and Earned Social Media: A Complete Content Promotion Plan

Paid, Owned, and Earned Social Media: A Complete Content Promotion Plan | My Scoops | Scoop.it
Your content promotion plan starts with knowing which channels to use. Promote your content through paid, owned, and earned social media channels.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

You don't need all those social media websites when you're a digital entrepreneur. Choose what you can use effectively and choose what you can afford for promotion.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Social Media or SEO: Which Is More Important to Your Business?

Social Media or SEO: Which Is More Important to Your Business? | My Scoops | Scoop.it

Back in the day, well optimised sites with a multitude of keyword-rich backlinks were seen as the only way of getting your website ranking in the SERPs. But not anymore!


Via Bonnie Burns, Pantelis Chiotellis
Dean Ryan G. Martin's insight:

SEO and social media play a vital role in digital marketing. Social media serves as a powerful strategy in off-page SEO.   

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Bonnie Burns's curator insight, February 5, 2015 1:44 PM
Despite social and SEO clearly still co-existing as distinct marketing strategies, there really is no straight answer as to which is better for your business, as each boosts the efforts you make with the other. You simply can’t be creating content these days (onsite or offsite) without sharing it socially

Craig Tuttle's curator insight, February 6, 2015 6:04 AM

Which do you prefer....SEO or Social Media? 

Susan Mackay's curator insight, February 9, 2015 9:09 AM

Which do you think works best?  Social media or Search Engine Optimization

Rescooped by Dean Ryan G. Martin from MarketingHits
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Facebook Dwarfs Pinterest, Twitter (And Everyone Else) for Website Traffic

Facebook Dwarfs Pinterest, Twitter (And Everyone Else) for Website Traffic | My Scoops | Scoop.it

Facebook drives more than a fifth of all social media referral traffic to websites..


Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

The numbers have spoken. Facebook won the  traffic race.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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How to Spend a Social Media Budget

How to Spend a Social Media Budget | My Scoops | Scoop.it
Imagine you have $100 to spend on social media marketing. What's the best way to spend your budget? We've shared three perspectives here.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

One important tip to remember: "Spend your money on what you can’t do well."

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Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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7 Hacks to Get More Shares on Social Media - AudienceBloom

7 Hacks to Get More Shares on Social Media - AudienceBloom | My Scoops | Scoop.it

Getting your content and posts shared accomplishes many goals simultaneously. First, getting shared is an indication that you’re producing compelling content, giving you a positive feedback loop. Second, when your content is shared, more, newer people are able to see your content, which leads to greater following numbers and greater traffic. Finally, getting shared often is a social signal that tells Google you are an authoritative brand, which helps your site rank higher in search results.Obviously, getting lots of shares is the key to establishing a great social media presence, but it’s not always easy. Try using these seven hacks to get more shares from your social posts....


Via Jeff Domansky
Dean Ryan G. Martin's insight:

Excellent white-hat techniques Bravo! 

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Jeff Domansky's curator insight, April 2, 2015 2:17 AM

Building a strong social media presence can improve your brand awareness, increase traffic to your site, and eventually result in far more paying customers for your business.

John Norman's curator insight, April 3, 2015 12:05 AM

Like the mouse on the treadmill you have to learning to survive and getting your brand awareness means learning the tools of the trade. Social Media is where its at. Enjoy these 7 hacks.

Winners Education's curator insight, April 3, 2015 5:58 AM

Making your social media strategy even more successful.

Rescooped by Dean Ryan G. Martin from MarketingHits
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5 Reasons to Close Your Facebook Page and Start Emailing Instead

5 Reasons to Close Your Facebook Page and Start Emailing Instead | My Scoops | Scoop.it
The money’s in the list. No matter what social media gurus may tell you, all those ‘Likes’ and Tweets pale into insignificance compared to the money making power of email. Survey after survey s…

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

Social media marketing vs. Email marketing

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Brian Yanish - MarketingHits.com's curator insight, March 3, 2015 9:17 AM

Do you agree?

Scott Berry's curator insight, March 4, 2015 1:15 PM

WHAAAAT???  B2B marketers better read this closely and give serious thought to their email marketing and processes that support it.

Drew Hodges's curator insight, March 4, 2015 8:04 PM

An interesting article on an opposing view of social media. It says that only 6.5% of Facebook posts are typically seen by fans. When managing the Rideau Canoe Club Facebook I noticed that the reach on the posts were going down every time. I am not sure if this was a tactic by Facebook to entice me to boost post. I would time posts at the same time and the reach would be considerably less than before. 
That being said it was interesting to see the algorithm that Facebook used to promote posts that were not paid for. It is making it clear that without paying for advertising it is becoming increasingly harder for business to get their name out there.  

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Google Tips and Tricks - "I didn't know I could do that in Google!"

Google tips and tricks presentation to educators on Nov. 6, 2014 at BIT14 (ECOO) in Niagara Falls Ontario Canada.

Via Tom D'Amico (@TDOttawa) , Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Google is the giant search engine since it becomes a household name. A lot of people, however, don't know how powerful it is. This slide presentation enumerates the tips and tricks you need to know. 

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Jennifer McGuff's curator insight, August 1, 2015 4:49 PM

Google tips, tricks and tutorials that I definitely did not know about it.

Christine Rounsevell's curator insight, August 26, 2015 8:28 PM

Ok. I admit I didn't know Google could do half those things!

ManufacturingStories's curator insight, November 19, 2015 5:31 PM

#Google #Education #Apps

Rescooped by Dean Ryan G. Martin from consumer psychology
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Five Things University Marketing Programs Aren't Teaching (but should)

Five Things University Marketing Programs Aren't Teaching (but should) | My Scoops | Scoop.it

"With online marketing changing at such a rapid pace, it's hard for educators to keep up. Columnist Travis Wright suggests ways business schools should revamp their marketing programs for the 21st century ..."


Via Leona Ungerer
Dean Ryan G. Martin's insight:

“Content is king!” is the rallying cry of today’s marketers, and it takes a special kind of writer to script fantastic content marketing pieces. - I agree, 100%.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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6 Examples of Perfect B2B Video Marketing - Kapost Content Marketing Blog

6 Examples of Perfect B2B Video Marketing - Kapost Content Marketing Blog | My Scoops | Scoop.it
Thanks to the growth of platforms like YouTube, Vine, and Vimeo, video is becoming an increasingly effective marketing channel. With 90% of online customer

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

This 2015, never forget to include video marketing in your daily campaign. Quality videos attract more people than articles and infographics. 

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Antonio Basile's curator insight, January 9, 2015 3:59 PM

Video is an awesome tool for B2B.

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Measure for Measure

Measure for Measure | My Scoops | Scoop.it

Online metrics play an important role in social media. You may have great contents in your Facebook page but without studying its metrics, your campaign won't go anywhere. That's why; READ: Getting started with social media success metrics


Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

I love data. Data are your guide to online success.

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