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Rescooped by Dean Ryan G. Martin from MarketingHits
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8 Content Marketing Mistakes You Might be Making

8 Content Marketing Mistakes You Might be Making | My Scoops | Scoop.it

Content marketing is in its relative infancy, but those who do it well are reaping huge benefits. And those who do not are missing out on a customer base that could really grow their businesses. Gone are the face-to-face relationships that businesses used to have with their customers; now relationships have to be built online. If you are making these content marketing mistakes, you are not building those relationships, nor are you improving your SEO. 


Via Jeff Domansky, Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

Effective content marketing means information. It's not about sales, unless it's a landing page. 

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Jeff Domansky's curator insight, April 4, 2015 5:18 PM

Common content marketing mistakes and easy fixes.

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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PNG, JPEG, or GIF? How to Pick the Right File Extension | Hubspot

PNG, JPEG, or GIF? How to Pick the Right File Extension | Hubspot | My Scoops | Scoop.it

When you're first starting to create visual content, one of the easiest things to overlook is the image file type. It's easy to get caught up in picking the right fonts, colors, and graphics to support your final project, so when you get to that final stage to pick a file type ... you just breeze on past it. 

 

But picking the wrong file type can be more disastrous than you'd think. Certain types could make your final design look distorted and unattractive, thereby undoing all the meticulous work you put into creating the image. 

 

Beyond the aesthetics, some file types take up more memory than others. If you put those file types on your website, you could end up unknowingly slowing down your site's speed (and we all know that that could have an impact on your SEO).

 

To make sure you're avoiding those mistakes, this infographic from WhoIsHostingThis.com will walk you through the best practices of choosing the right file types for your visual content. Read up on the whole process below. ...


Via Jeff Domansky
Dean Ryan G. Martin's insight:

Now I understand. I don't really think when choosing a file extension. I'll use it asap as long as it's JPEG.

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Jeff Domansky's curator insight, January 7, 2015 3:25 AM

Do you know the difference between PNG, JPEG, and GIF files? Ginny Soskey gives you a rundown of each.

Marco Favero's curator insight, January 7, 2015 4:36 AM

aggiungi la tua intuizione ...

Jaione's curator insight, January 15, 2015 6:19 AM

PNG, JPEG ala GIF?

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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8 Moves To Creating Content Your Market Will Find & Love

8 Moves To Creating Content Your Market Will Find & Love | My Scoops | Scoop.it

According to a study by PricewaterhouseCoopers, 80 percent of responders said they research a product online before buying. Today, it’s not enough for businesses to have a voice in traditional channels. In addition, brands must be active online in order to influence purchase consideration – with emphasis on the word “active.”...

 

As a result, we at Vertical Measures have created the following eight-step approach that businesses can adopt to begin the quest of creating content their audience will find and love, and see success through content marketing. (In fact, I just published a book that covers these eight steps in detail.)...


Via Jeff Domansky
Dean Ryan G. Martin's insight:

The digital business world is about content. Unique, well-written and well-research contents attract attention and curiosity. These contents even convince them to buy.

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Jeff Domansky's curator insight, February 9, 2015 11:45 PM

Arnie Kuenn providesan eight-step blueprint to better content marketing results.

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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15+ Ways to Create New Content from Old Content | Kim Garst

15+ Ways to Create New Content from Old Content | Kim Garst | My Scoops | Scoop.it

As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.

 

Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!...


Via Jeff Domansky
Dean Ryan G. Martin's insight:

This is a recommended read for all content marketers and SEO writers out there. It's really helpful. 

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John Norman's curator insight, January 7, 2015 6:46 PM

Lots of good content recycling tips here. I have taken not of the details and intend to apply them. You should too. Well done Kim and good comments from Jeff Domansky

rodrick rajive lal's curator insight, January 9, 2015 10:22 AM

This is what most content creators will do, recycle old content to produce new content from an older content that has been tweaked and modified. As an an active blogger, I do the same with great effect. The implications for educationists lies in their ability to re-visit old posts after a lapse of some time whereby they can tweak and retouch observations according to what they have done in class. It always makes sense to re-visit old content and see how this content can be made more relevant to existing trends. While recycling might be achieved through re-posting of content as it is, a more pro-active approach would be to consider changing the title, adding more content and in addition, making necessary changes and corrections to make 'Old content' more in line with the latest in the industry. No doubt it might be difficult for content creators to continue producing good content throughout, so it makes sense to try recycling older content.

Alfredo Corell's curator insight, January 18, 2015 3:07 PM

Created or posted for marketing. But most of the tips are very helpful also for Lecturing/Teaching