8 Moves To Creating Content Your Market Will Find & Love | My Scoops | Scoop.it

According to a study by PricewaterhouseCoopers, 80 percent of responders said they research a product online before buying. Today, it’s not enough for businesses to have a voice in traditional channels. In addition, brands must be active online in order to influence purchase consideration – with emphasis on the word “active.”...

 

As a result, we at Vertical Measures have created the following eight-step approach that businesses can adopt to begin the quest of creating content their audience will find and love, and see success through content marketing. (In fact, I just published a book that covers these eight steps in detail.)...


Via Jeff Domansky