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Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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35 Stupendous Social Networking Facts and Stats

35 Stupendous Social Networking Facts and Stats | My Scoops | Scoop.it

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks.

 

And with Google+ being deprecated, social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4.Here are a few highlights from the social networks stats and facts below:...


Via Jeff Domansky
Dean Ryan G. Martin's insight:

Love these facts. Facebook, Twitter, LinkedIn and Pinterest are the most important social media channels these days.. 

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knownluka's comment, August 19, 2015 5:45 AM
nice
rodrick rajive lal's curator insight, August 20, 2015 6:07 AM

It is not surprising how important social networking platforms have become in the twenty-first century world. Surprisingly however is how people use particular sites. Take for example how while twitter is the favourite site for aspiring writers, journalists prefer facebook, similarly Pinterest is for marketing, while CEO's shun twitter. Linkedin is serious stuff, but ASK FM is a no no for serious ones!

wagglerfat's comment, August 21, 2015 11:05 PM
good
Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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Does Social Media Influence Consumers' Buying Habits? [STUDY] #smlondon

Does Social Media Influence Consumers' Buying Habits? [STUDY] #smlondon | My Scoops | Scoop.it

There’s always been a lot of talk about social media influencing your consumers and customers. There is research shown that Twitter reviews of movies influence what people see at the cinema – but what social content is the best for encouraging your customers?This study (from Ecolo Media) looks at technology buyers and the content posted, but shows some interesting results....


Via Jeff Domansky
Dean Ryan G. Martin's insight:

A case study is a written content, which tells a business success story. What I don't understand is the vendor content. What is vendor content? 

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Jeff Domansky's curator insight, March 31, 2015 2:31 AM
When it comes to making a purchase, what, on social media, influences the buying habits of the consumer?
Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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What You Can Expect For Social Video in 2015?

What You Can Expect For Social Video in 2015? | My Scoops | Scoop.it
In 2014, we saw a rise in trackvertising, native video ads went mainstream and viewability was on the tip of everyone’s tongue. So what curveballs will be thrown at marketers this year? Here are five predictions you can expect to see in 2015.

Via Jeff Domansky
Dean Ryan G. Martin's insight:

Videos will remain as one of the effective contents in 2015.

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Jeff Domansky's curator insight, January 27, 2015 2:49 PM

Devra Prywes looks at the future of video marketing in 2015.

Marco Favero's curator insight, January 27, 2015 4:21 PM

aggiungi la tua intuizione ...

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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Coupon Marketing: Facts and Usage Statistics - Amasty

Coupon Marketing: Facts and Usage Statistics - Amasty | My Scoops | Scoop.it

Did you know that the very first paper coupon was released by Coca-Cola in 1888? Here's how it looked.

 

By 1913, the company had redeemed 8.5 million tickets. The coupon marketing era had started. Where are we now? In this article I’m going to collect those coupon industry statistics and trends that can be of use for e-commerce specialists.

 

Well, it's been 127 years. It's been a lot of coupon hysteria during the great depression, a big switch from local markets to big stores in the USA after the war, when coupons also played a significant role, and finally the invention of the Internet which brought printable and digital coupons. What shop owners should know about coupon usage in 2015?...


Via Jeff Domansky
Dean Ryan G. Martin's insight:

Confirmed. "E-mails with coupons have more opens, clicks and transactions."

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Jeff Domansky's curator insight, December 9, 2014 2:50 AM

Coupons here, coupons there, coupons everywhere - an interesting look at coupons.

Cory Batic's curator insight, December 9, 2014 5:51 PM

When purchasing consumer goods, many potential buyers look to coupons to entice them to act. Additionally, regular consumers get a sense of winning when they are able to purchase products at lower prices than other customers. Overall, for business to consumer products, coupons are important marketing tools.

Software Discounts's curator insight, December 14, 2014 9:44 PM

Great Statistics about discounts and coupon codes.

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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Mobile ad spending to hit $100B in 2016 and become biggest digital ad market | VentureBeat

Mobile ad spending to hit $100B in 2016 and become biggest digital ad market | VentureBeat | My Scoops | Scoop.it
More than $101.37 billion will be spent on ads served in 2016 to mobile phones and tablets worldwide. That’s a 400 percent increase from 2013. From 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion. That figure will account for 70.1 percent of all digital advertising as well as more than one-quarter of total media ad spending worldwide.

It’s all about the number of consumers adopting mobile devices. As that number soars, marketers are chasing consumers into mobile markets. Next year, eMarketer estimates, there will be more than 2 billion smartphone users worldwide, more than one-quarter of whom will be in China.

Via Jeff Domansky
Dean Ryan G. Martin's insight:

Did you know "from 2016 to 2019, mobile ads will nearly double again, rising to $195.55 billion?"

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Jeff Domansky's curator insight, April 3, 2015 11:29 PM

Mobile now leads digital marketing spending.

Mark Chapman's curator insight, April 4, 2015 3:58 PM

Is your website mobile enables? If not you will be wasting your ad spend

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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8 Moves To Creating Content Your Market Will Find & Love

8 Moves To Creating Content Your Market Will Find & Love | My Scoops | Scoop.it

According to a study by PricewaterhouseCoopers, 80 percent of responders said they research a product online before buying. Today, it’s not enough for businesses to have a voice in traditional channels. In addition, brands must be active online in order to influence purchase consideration – with emphasis on the word “active.”...

 

As a result, we at Vertical Measures have created the following eight-step approach that businesses can adopt to begin the quest of creating content their audience will find and love, and see success through content marketing. (In fact, I just published a book that covers these eight steps in detail.)...


Via Jeff Domansky
Dean Ryan G. Martin's insight:

The digital business world is about content. Unique, well-written and well-research contents attract attention and curiosity. These contents even convince them to buy.

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Jeff Domansky's curator insight, February 9, 2015 11:45 PM

Arnie Kuenn providesan eight-step blueprint to better content marketing results.

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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3 Data-Backed Twitter Strategies for More Followers, Better Tweets, Maximum Engagement

3 Data-Backed Twitter Strategies for More Followers, Better Tweets, Maximum Engagement | My Scoops | Scoop.it

I realized very quickly that having a barren wasteland of Twitter followers wasn’t going to help me look knowledgeable or trustworthy to any of the websites I wanted to write for. So I set out to find ways to grow both my Twitter account (@nicoleckohler) and WebpageFX’s (@webpagefx).

 

Nine months later, I’ve added hundreds of new followers to both accounts.These are the three most fruitful, data-backed Twitter strategies I came up with to get more followers, compose better tweets, and ramp up engagement....


Via Jeff Domansky
Dean Ryan G. Martin's insight:

These are simple but extraordinary Twitter strategies, helping you become a rockstar.

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Jeff Domansky's curator insight, December 18, 2014 2:32 AM

Nicole Kohler shows how to do it better on Twitter. A useful overview.

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Measure for Measure

Measure for Measure | My Scoops | Scoop.it

Online metrics play an important role in social media. You may have great contents in your Facebook page but without studying its metrics, your campaign won't go anywhere. That's why; READ: Getting started with social media success metrics


Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

I love data. Data are your guide to online success.

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