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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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7 Fold Analysis Of Ecommerce Consumer Psychology To Boost Revenue

7 Fold Analysis Of Ecommerce Consumer Psychology To Boost Revenue | My Scoops | Scoop.it
Ecommerce stores must heed the vital 7 fold analysis of ecommerce on consumer psychology and greatly benefit from the simple to follow advice.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

"40% of the shoppers prefer shopping with sites that offer more than one payment option" I agree. I don't want to use credit cards for paying.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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B2B Marketing: PPC Increases Revenue By 100%

B2B Marketing: PPC Increases Revenue By 100% | My Scoops | Scoop.it
Paid search was an important marketing channel for startup HourlyNerd. However, because its space includes very large and entrenched players, the broad keywords HourlyNerd was using in its campaigns were expensive and did not generate highly qualified leads.Read on to find out how the team at HourlyNerd optimized the PPC program from backend technology all the way through to internal-expert created content for lead nurturing. Paid search went from almost being dropped from the marketing strategy

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

PPC can really be expensive. With deep understanding and further training, however, PPC generates leads and improves your internet marketing campaign. 

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