Which Types of Product Offers Will Consumers Share on Social Media? | My Scoops | Scoop.it

Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads, finds Yesmail in newly-released survey results. While that’s not an entirely surprising result given the generally greater influence of earned than paid media, the study also details the types of deals that are most likely to be shared.

Asked the types of offers they’re most likely to share with friends, respondents ranked the following among their top-3:

Restaurants (58%);Entertainment (42%);Electronics (31%);Clothing and accessories (31%); andTravel and hospitality (24%).

Additionally, percent-off deals (36%) are more likely to be shared than money-off (26%) or buy-one-get-one-free (17%) deals.

Overall, some 34% of active social media users have shared a product offer with their social networks, with Facebook easily the most popular channel, used by 94% of offer-sharers. (By comparison, just 15% shared on Twitter and 10% on Pinterest.)