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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The Quick, Easy Guide to Build a Social Listening Dashboard

The Quick, Easy Guide to Build a Social Listening Dashboard | My Scoops | Scoop.it
Building a happy community these days takes more than posting, it takes mindful social listening!

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Social listening means paying attention. It refers to your ability to respond and act appropriately.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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ROI in Content Marketing: Smart Insights Digital Marketing Advice

ROI in Content Marketing: Smart Insights Digital Marketing Advice | My Scoops | Scoop.it
Joe Pulizzi of the Content Marketing Marketing Institute gives his take on the state of content marketing Whether videos, blogs, infographics or ebooks, co. Marketing topic(s):Content marketing planning. Advice by Neil Davey.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

"... 70% of consumers prefer getting to know a company through a range of articles, instead of blatant advertisements."

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Recommended Learning Sites for Would-Be Entrepreneurs

Recommended Learning Sites for Would-Be Entrepreneurs | My Scoops | Scoop.it

Learning new skills necessary in managing a business is one of the essential things that every entrepreneur should take. We know that enrolling in top universities and colleges can be expensive but did you know that you can now take business courses online for free? Because of technology advancement a growing number of academic institutions and nonprofit organizations now offer free business courses online.

The Internet makes it easier for everyone to get high-quality business resources and take educational courses online. Many would-be entrepreneurs and business people get to learn more about marketing, entrepreneurship, and business management because of the awesome perks the technology provides. Check out this selection of online courses and resources that could help you further your business ventures

Dean Ryan G. Martin's insight:

Excellent resources!

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Maslow’s Hierarchy of Startups

Maslow’s Hierarchy of Startups | My Scoops | Scoop.it
How companies cater to our inner motivations Why do people do the things they do?In 1943 psychologist Abraham Maslow attempted to answer this question in his paper “A Theory of Human Motivation”.

Via Oliver Durrer, Pantelis Chiotellis
Dean Ryan G. Martin's insight:

The big scoop of the day!

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Oliver Durrer's curator insight, October 15, 2014 6:52 AM

Refreshing and inspiring take on mapping businesses according to Maslow's pyramid of human motivations. I do not agree, however, that there are no businesses yet catering to the very top of the pyramid. More on this topic to come later...

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The State of B2B Digital Marketing Analytics

The State of B2B Digital Marketing Analytics | My Scoops | Scoop.it
Marketing Strategy - Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Email marketing tops the list.

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Pantelis Chiotellis's curator insight, March 10, 2015 4:44 PM

The report was based on data from a survey of 328 senior B2B marketing executives, three-quarters of whom work for companies in the technology sector. Most respondent (84%) say they invest some budget in analytics.

Most B2B marketers (85%) say they are able to use their organization’s analytics data to measure digital marketing effectiveness, and 65% say analytics has helped increase their organization’s sales revenue by more than 10%.

Email is the most tracked B2B digital marketing tactic (100% of respondents who use the tactic measure effectiveness), followed by content marketing (86%).

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Social Media or SEO: Which Is More Important to Your Business?

Social Media or SEO: Which Is More Important to Your Business? | My Scoops | Scoop.it

Back in the day, well optimised sites with a multitude of keyword-rich backlinks were seen as the only way of getting your website ranking in the SERPs. But not anymore!


Via Bonnie Burns, Pantelis Chiotellis
Dean Ryan G. Martin's insight:

SEO and social media play a vital role in digital marketing. Social media serves as a powerful strategy in off-page SEO.   

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Bonnie Burns's curator insight, February 5, 2015 1:44 PM
Despite social and SEO clearly still co-existing as distinct marketing strategies, there really is no straight answer as to which is better for your business, as each boosts the efforts you make with the other. You simply can’t be creating content these days (onsite or offsite) without sharing it socially

Craig Tuttle's curator insight, February 6, 2015 6:04 AM

Which do you prefer....SEO or Social Media? 

Susan Mackay's curator insight, February 9, 2015 9:09 AM

Which do you think works best?  Social media or Search Engine Optimization

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | My Scoops | Scoop.it
Get data, examples, and hacks for generating quality leads from SlideShare.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

I don't use Slideshare. But after skimming this article, I change my mind. I need to use the site.

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