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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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23 Marketing Techniques That Cost You Time, Not Money

23 Marketing Techniques That Cost You Time, Not Money | My Scoops | Scoop.it
Learn some marketing techniques that don't require money, only your time. Perfect for small companies that are full of ambition but low on cash.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Who says marketing is all about money? This article proves otherwise. Marketing is primarily about creating connections.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Add These 12 Content Marketing Tools to Your Startup's Arsenal

Add These 12 Content Marketing Tools to Your Startup's Arsenal | My Scoops | Scoop.it
The challenge isn't understanding why you should invest in content marketing, but how. These programs will help.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

The Hemingway App is my favorite. I've tried it and yeah, it's great. It improves my writing style.

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Pyramid Point Acct.'s curator insight, June 25, 2015 4:43 AM

Content marketing- a lot has been written about it.read this article to include the 12 content marketing tools to your arsenal...

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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7 Fold Analysis Of Ecommerce Consumer Psychology To Boost Revenue

7 Fold Analysis Of Ecommerce Consumer Psychology To Boost Revenue | My Scoops | Scoop.it
Ecommerce stores must heed the vital 7 fold analysis of ecommerce on consumer psychology and greatly benefit from the simple to follow advice.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

"40% of the shoppers prefer shopping with sites that offer more than one payment option" I agree. I don't want to use credit cards for paying.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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How To Build A Website That Converts Into Leads

How To Build A Website That Converts Into Leads | My Scoops | Scoop.it
I would say that the number one request of 99% of all website that K-3 Technologies creates is: “We need a website that converts searches into leads”. Let’s be really honest though, we all want a website that converts into leads. 99% of us don’t want our customers to just come to the website look …

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Your website is your internet identity. What people say about it defines you.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Curating Content: A Few Principles and Tools to Guide Your Efforts

Curating Content: A Few Principles and Tools to Guide Your Efforts | My Scoops | Scoop.it
Content - When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is ...

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Content curation is content marketing. You can't always write a well-researched, high-quality content but it's possible to collect, organize and share quality contents 24/7.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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4 Ways To Improve Customer Experience Using Data

4 Ways To Improve Customer Experience Using Data | My Scoops | Scoop.it
Enhancing your customer's experience of your website isn't an art, it's a science involving the use of data. Find out how you can take advantage.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Know the data. Understand the data. Interpret the data.

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Three things you MUST know about the psychology of complaining - Schaefer Marketing Solutions: We Help Businesses

Three things you MUST know about the psychology of complaining - Schaefer Marketing Solutions: We Help Businesses | My Scoops | Scoop.it
It's never easy dealing with complaining customers but knowing a little about the psychology behind complaining will relieve your stress!

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

It's stressful to deal with complaining customers. They either sound like they don't know what they want or they can't be satisfied with what they already have. 

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Pantelis Chiotellis's curator insight, March 5, 2015 4:05 PM

It finally happened. Something went wrong, the customer is unhappy, and she is complaining. Loudly. Publicly. And she is adamant it is your fault.
There are three things that you need to know about the psychology of complaining to help you handle this problem better.

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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ROI in Content Marketing: Smart Insights Digital Marketing Advice

ROI in Content Marketing: Smart Insights Digital Marketing Advice | My Scoops | Scoop.it
Joe Pulizzi of the Content Marketing Marketing Institute gives his take on the state of content marketing Whether videos, blogs, infographics or ebooks, co. Marketing topic(s):Content marketing planning. Advice by Neil Davey.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

"... 70% of consumers prefer getting to know a company through a range of articles, instead of blatant advertisements."

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Rescooped by Dean Ryan G. Martin from Business Improvement
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Building Online Marketing Strategies for Small Businesses

Building Online Marketing Strategies for Small Businesses | My Scoops | Scoop.it

Did you know... "Small businesses don't use the web as effectively as they could? "


Via Daniel Watson
Dean Ryan G. Martin's insight:

Once you build a business empire, never rush to use free or paid tools. Map your strategy, research what works and improve the quality of your contents.  

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Brilliant Breakthroughs, Inc.'s curator insight, February 25, 2015 10:30 PM

Funny, everyone seems to forget that even the big guys all started out small :)

 

henk eisema's curator insight, February 27, 2015 8:08 AM

ook iets voor @interrel8

Constant Loyalty's curator insight, March 2, 2015 1:17 AM

Three basic fundamentals that any small business should follow.

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Google Tips and Tricks - "I didn't know I could do that in Google!"

Google tips and tricks presentation to educators on Nov. 6, 2014 at BIT14 (ECOO) in Niagara Falls Ontario Canada.

Via Tom D'Amico (@TDOttawa) , Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Google is the giant search engine since it becomes a household name. A lot of people, however, don't know how powerful it is. This slide presentation enumerates the tips and tricks you need to know. 

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Jennifer McGuff's curator insight, August 1, 2015 4:49 PM

Google tips, tricks and tutorials that I definitely did not know about it.

Christine Rounsevell's curator insight, August 26, 2015 8:28 PM

Ok. I admit I didn't know Google could do half those things!

ManufacturingStories's curator insight, November 19, 2015 5:31 PM

#Google #Education #Apps

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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How to Make the Business Case for Investment in Digital Marketing

How to Make the Business Case for Investment in Digital Marketing | My Scoops | Scoop.it
Convincing "the boss" of the need for bigger digital marketing budgets Those of us who would describe ourselves as ‘digital specialists’ have a vested interest in evangelizing digital; we love it, ...

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

How to budget for digital marketing? This is my question since began studying search engine optimization in 2007. Will it worth the budget? This is my second question. Gladly, this article answers my curiosity.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Social Media or SEO: Which Is More Important to Your Business?

Social Media or SEO: Which Is More Important to Your Business? | My Scoops | Scoop.it

Back in the day, well optimised sites with a multitude of keyword-rich backlinks were seen as the only way of getting your website ranking in the SERPs. But not anymore!


Via Bonnie Burns, Pantelis Chiotellis
Dean Ryan G. Martin's insight:

SEO and social media play a vital role in digital marketing. Social media serves as a powerful strategy in off-page SEO.   

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Bonnie Burns's curator insight, February 5, 2015 1:44 PM
Despite social and SEO clearly still co-existing as distinct marketing strategies, there really is no straight answer as to which is better for your business, as each boosts the efforts you make with the other. You simply can’t be creating content these days (onsite or offsite) without sharing it socially

Craig Tuttle's curator insight, February 6, 2015 6:04 AM

Which do you prefer....SEO or Social Media? 

Susan Mackay's curator insight, February 9, 2015 9:09 AM

Which do you think works best?  Social media or Search Engine Optimization

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The Top 5 Metrics and Investments Marketers are Making in 2015 | Marketing Technology Blog

The Top 5 Metrics and Investments Marketers are Making in 2015 | Marketing Technology Blog | My Scoops | Scoop.it
The Top 5 Metrics and Investments Marketers are Making in 2015 by Douglas Karr on Marketing Technology Blog

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Recommended read.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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15 Step Digital Marketing Plan by Nicole Parmar, BrainStation Lead Educator

15 Step Digital Marketing Plan by Nicole Parmar, BrainStation Lead Educator | My Scoops | Scoop.it

Nicole Parmar hosted a great Digital Marketing workshop in Vancouver on Monday, and wanted to share some of her key insights! Check them out here.


Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

This is a great digital marketing plan. It makes a lot of sense. I'll surely re-read it.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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How to Spend a Social Media Budget

How to Spend a Social Media Budget | My Scoops | Scoop.it
Imagine you have $100 to spend on social media marketing. What's the best way to spend your budget? We've shared three perspectives here.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

One important tip to remember: "Spend your money on what you can’t do well."

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The Quick, Easy Guide to Build a Social Listening Dashboard

The Quick, Easy Guide to Build a Social Listening Dashboard | My Scoops | Scoop.it
Building a happy community these days takes more than posting, it takes mindful social listening!

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Social listening means paying attention. It refers to your ability to respond and act appropriately.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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How Google Judges Quality and What You Should Do About It

How Google Judges Quality and What You Should Do About It | My Scoops | Scoop.it
Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Quality Content + Marketing = Good Content Marketing

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The Science Behind Quality Content: A New Study

The Science Behind Quality Content: A New Study | My Scoops | Scoop.it
A brand new study from Acrolinx shows a link between quality content and effectiveness.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Quality content is well-researched, well-formatted and engaging to read or watch (if it's  a video). You're reading or watching it not because you have to but because you want to.  

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The State of B2B Digital Marketing Analytics

The State of B2B Digital Marketing Analytics | My Scoops | Scoop.it
Marketing Strategy - Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Email marketing tops the list.

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Pantelis Chiotellis's curator insight, March 10, 2015 4:44 PM

The report was based on data from a survey of 328 senior B2B marketing executives, three-quarters of whom work for companies in the technology sector. Most respondent (84%) say they invest some budget in analytics.

Most B2B marketers (85%) say they are able to use their organization’s analytics data to measure digital marketing effectiveness, and 65% say analytics has helped increase their organization’s sales revenue by more than 10%.

Email is the most tracked B2B digital marketing tactic (100% of respondents who use the tactic measure effectiveness), followed by content marketing (86%).

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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B2B Marketing: PPC Increases Revenue By 100%

B2B Marketing: PPC Increases Revenue By 100% | My Scoops | Scoop.it
Paid search was an important marketing channel for startup HourlyNerd. However, because its space includes very large and entrenched players, the broad keywords HourlyNerd was using in its campaigns were expensive and did not generate highly qualified leads.Read on to find out how the team at HourlyNerd optimized the PPC program from backend technology all the way through to internal-expert created content for lead nurturing. Paid search went from almost being dropped from the marketing strategy

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

PPC can really be expensive. With deep understanding and further training, however, PPC generates leads and improves your internet marketing campaign. 

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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5 Tools to Boost Your Social Media Productivity

5 Tools to Boost Your Social Media Productivity | My Scoops | Scoop.it

Are you overwhelmed with your social media responsibilities?Looking for ways to perform tasks more efficiently?Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier.In this article you'll discover five social media tools to improve productivity.


Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Choose the right tool or tools and believe it, your social media campaign will be successful. These tools will guide you in the right direction.

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Pantelis Chiotellis's curator insight, March 2, 2015 3:30 PM

As a social media marketer, you face many challenges and demands. Whether you’re managing profiles, evaluating the effectiveness of social activities or creating share-worthy content, social tasks eat up a lot of your valuable time.

Fortunately, there are social media tools that can make your job easier. Pick a tool that is the right fit for your needs and run with it. And keep adding tools to your toolbox to further boost your social media productivity.

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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8 Rookie Mistakes You Might Be Making With Buyer Personas

8 Rookie Mistakes You Might Be Making With Buyer Personas | My Scoops | Scoop.it
Learn about the common mistakes people make when creating buyer personas, and how you can avoid them.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

"Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs." - I agree.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Paid, Owned, and Earned Social Media: A Complete Content Promotion Plan

Paid, Owned, and Earned Social Media: A Complete Content Promotion Plan | My Scoops | Scoop.it
Your content promotion plan starts with knowing which channels to use. Promote your content through paid, owned, and earned social media channels.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

You don't need all those social media websites when you're a digital entrepreneur. Choose what you can use effectively and choose what you can afford for promotion.

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How to Brainstorm and Write an Epic Blog Post in 4 Simple Steps - The Buffer Blog

How to Brainstorm and Write an Epic Blog Post in 4 Simple Steps - The Buffer Blog | My Scoops | Scoop.it
It’s 5:02 a.m. on Friday as I am writing this. The dog is on the floor licking…something (he likes to lick a lot!) and my wife is asleep beside me in bed.
The last 10 minutes have gone something like this:
• What’s happening on Twitter? Boring.
• How about Facebook? Someone else got engaged. Yay for them.
• Any new emails? Delete. Delete. Inbox Zero!
• Hmm…
Then I opened up the Buffer iPhone app (forgot I even had that installed).
When you are looking for mindless ...

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Great technique.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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10 Marketing Blogs For Intermediate and Advanced Marketers

10 Marketing Blogs For Intermediate and Advanced Marketers | My Scoops | Scoop.it
It can be a challenge for intermediate and advanced marketers to find marketing blogs that help them continue learning. Here are 10 blogs worth your time.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

I'll make a way to visit and read these blogs. It's the best way to learn more.

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