Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince | My Scoops | Scoop.it
What makes a good story? Strong characters, some suspense, a bit of humor, and a clear outcome.

Telling stories in business is no different; the same elements engage and compel us -- with one exception. The rational decision-making required in the business world needs an objective foundation. That's where data comes to your aid. When you need to deliver an interesting message, prove a point, or communicate information to convince your boss, colleagues, or prospects, data is a great tool to use.

Via Brian Yanish - MarketingHits.com