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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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How to Spend a Social Media Budget

How to Spend a Social Media Budget | My Scoops | Scoop.it
Imagine you have $100 to spend on social media marketing. What's the best way to spend your budget? We've shared three perspectives here.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

One important tip to remember: "Spend your money on what you can’t do well."

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The Quick, Easy Guide to Build a Social Listening Dashboard

The Quick, Easy Guide to Build a Social Listening Dashboard | My Scoops | Scoop.it
Building a happy community these days takes more than posting, it takes mindful social listening!

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Social listening means paying attention. It refers to your ability to respond and act appropriately.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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How Google Judges Quality and What You Should Do About It

How Google Judges Quality and What You Should Do About It | My Scoops | Scoop.it
Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Quality Content + Marketing = Good Content Marketing

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The State of B2B Digital Marketing Analytics

The State of B2B Digital Marketing Analytics | My Scoops | Scoop.it
Marketing Strategy - Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Email marketing tops the list.

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Pantelis Chiotellis's curator insight, March 10, 2015 4:44 PM

The report was based on data from a survey of 328 senior B2B marketing executives, three-quarters of whom work for companies in the technology sector. Most respondent (84%) say they invest some budget in analytics.

Most B2B marketers (85%) say they are able to use their organization’s analytics data to measure digital marketing effectiveness, and 65% say analytics has helped increase their organization’s sales revenue by more than 10%.

Email is the most tracked B2B digital marketing tactic (100% of respondents who use the tactic measure effectiveness), followed by content marketing (86%).

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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5 Tools to Boost Your Social Media Productivity

5 Tools to Boost Your Social Media Productivity | My Scoops | Scoop.it

Are you overwhelmed with your social media responsibilities?Looking for ways to perform tasks more efficiently?Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier.In this article you'll discover five social media tools to improve productivity.


Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Choose the right tool or tools and believe it, your social media campaign will be successful. These tools will guide you in the right direction.

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Pantelis Chiotellis's curator insight, March 2, 2015 3:30 PM

As a social media marketer, you face many challenges and demands. Whether you’re managing profiles, evaluating the effectiveness of social activities or creating share-worthy content, social tasks eat up a lot of your valuable time.

Fortunately, there are social media tools that can make your job easier. Pick a tool that is the right fit for your needs and run with it. And keep adding tools to your toolbox to further boost your social media productivity.

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Paid, Owned, and Earned Social Media: A Complete Content Promotion Plan

Paid, Owned, and Earned Social Media: A Complete Content Promotion Plan | My Scoops | Scoop.it
Your content promotion plan starts with knowing which channels to use. Promote your content through paid, owned, and earned social media channels.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

You don't need all those social media websites when you're a digital entrepreneur. Choose what you can use effectively and choose what you can afford for promotion.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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How to Brainstorm and Write an Epic Blog Post in 4 Simple Steps - The Buffer Blog

How to Brainstorm and Write an Epic Blog Post in 4 Simple Steps - The Buffer Blog | My Scoops | Scoop.it
It’s 5:02 a.m. on Friday as I am writing this. The dog is on the floor licking…something (he likes to lick a lot!) and my wife is asleep beside me in bed.
The last 10 minutes have gone something like this:
• What’s happening on Twitter? Boring.
• How about Facebook? Someone else got engaged. Yay for them.
• Any new emails? Delete. Delete. Inbox Zero!
• Hmm…
Then I opened up the Buffer iPhone app (forgot I even had that installed).
When you are looking for mindless ...

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Great technique.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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10 Marketing Blogs For Intermediate and Advanced Marketers

10 Marketing Blogs For Intermediate and Advanced Marketers | My Scoops | Scoop.it
It can be a challenge for intermediate and advanced marketers to find marketing blogs that help them continue learning. Here are 10 blogs worth your time.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

I'll make a way to visit and read these blogs. It's the best way to learn more.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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6 Examples of Perfect B2B Video Marketing - Kapost Content Marketing Blog

6 Examples of Perfect B2B Video Marketing - Kapost Content Marketing Blog | My Scoops | Scoop.it
Thanks to the growth of platforms like YouTube, Vine, and Vimeo, video is becoming an increasingly effective marketing channel. With 90% of online customer

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

This 2015, never forget to include video marketing in your daily campaign. Quality videos attract more people than articles and infographics. 

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Antonio Basile's curator insight, January 9, 2015 3:59 PM

Video is an awesome tool for B2B.

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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7 Fold Analysis Of Ecommerce Consumer Psychology To Boost Revenue

7 Fold Analysis Of Ecommerce Consumer Psychology To Boost Revenue | My Scoops | Scoop.it
Ecommerce stores must heed the vital 7 fold analysis of ecommerce on consumer psychology and greatly benefit from the simple to follow advice.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

"40% of the shoppers prefer shopping with sites that offer more than one payment option" I agree. I don't want to use credit cards for paying.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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How To Build A Website That Converts Into Leads

How To Build A Website That Converts Into Leads | My Scoops | Scoop.it
I would say that the number one request of 99% of all website that K-3 Technologies creates is: “We need a website that converts searches into leads”. Let’s be really honest though, we all want a website that converts into leads. 99% of us don’t want our customers to just come to the website look …

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Your website is your internet identity. What people say about it defines you.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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4 Ways To Improve Customer Experience Using Data

4 Ways To Improve Customer Experience Using Data | My Scoops | Scoop.it
Enhancing your customer's experience of your website isn't an art, it's a science involving the use of data. Find out how you can take advantage.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Know the data. Understand the data. Interpret the data.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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B2B Marketing: PPC Increases Revenue By 100%

B2B Marketing: PPC Increases Revenue By 100% | My Scoops | Scoop.it
Paid search was an important marketing channel for startup HourlyNerd. However, because its space includes very large and entrenched players, the broad keywords HourlyNerd was using in its campaigns were expensive and did not generate highly qualified leads.Read on to find out how the team at HourlyNerd optimized the PPC program from backend technology all the way through to internal-expert created content for lead nurturing. Paid search went from almost being dropped from the marketing strategy

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

PPC can really be expensive. With deep understanding and further training, however, PPC generates leads and improves your internet marketing campaign. 

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Google Tips and Tricks - "I didn't know I could do that in Google!"

Google tips and tricks presentation to educators on Nov. 6, 2014 at BIT14 (ECOO) in Niagara Falls Ontario Canada.

Via Tom D'Amico (@TDOttawa) , Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Google is the giant search engine since it becomes a household name. A lot of people, however, don't know how powerful it is. This slide presentation enumerates the tips and tricks you need to know. 

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Jennifer McGuff's curator insight, August 1, 2015 4:49 PM

Google tips, tricks and tutorials that I definitely did not know about it.

Christine Rounsevell's curator insight, August 26, 2015 8:28 PM

Ok. I admit I didn't know Google could do half those things!

ManufacturingStories's curator insight, November 19, 2015 5:31 PM

#Google #Education #Apps

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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How to Make the Business Case for Investment in Digital Marketing

How to Make the Business Case for Investment in Digital Marketing | My Scoops | Scoop.it
Convincing "the boss" of the need for bigger digital marketing budgets Those of us who would describe ourselves as ‘digital specialists’ have a vested interest in evangelizing digital; we love it, ...

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

How to budget for digital marketing? This is my question since began studying search engine optimization in 2007. Will it worth the budget? This is my second question. Gladly, this article answers my curiosity.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Social Media or SEO: Which Is More Important to Your Business?

Social Media or SEO: Which Is More Important to Your Business? | My Scoops | Scoop.it

Back in the day, well optimised sites with a multitude of keyword-rich backlinks were seen as the only way of getting your website ranking in the SERPs. But not anymore!


Via Bonnie Burns, Pantelis Chiotellis
Dean Ryan G. Martin's insight:

SEO and social media play a vital role in digital marketing. Social media serves as a powerful strategy in off-page SEO.   

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Bonnie Burns's curator insight, February 5, 2015 1:44 PM
Despite social and SEO clearly still co-existing as distinct marketing strategies, there really is no straight answer as to which is better for your business, as each boosts the efforts you make with the other. You simply can’t be creating content these days (onsite or offsite) without sharing it socially

Craig Tuttle's curator insight, February 6, 2015 6:04 AM

Which do you prefer....SEO or Social Media? 

Susan Mackay's curator insight, February 9, 2015 9:09 AM

Which do you think works best?  Social media or Search Engine Optimization

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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6 Free Tools to Help Keyword Research

6 Free Tools to Help Keyword Research | My Scoops | Scoop.it
Nowadays, it's not only risky to focus on certain keywords, but it's counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

A successful SEO campaign starts with keyword research. If you don't believe, read this...

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stevejohnson's curator insight, January 15, 2015 11:07 AM

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