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How to Overcome Your Biggest Challenges in Content Marketing

How to Overcome Your Biggest Challenges in Content Marketing | My Scoops | Scoop.it

Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction.

 

If your brand isn't able to deliver this type of interaction and transparency, it's likely that you'll fall behind the competition. And more often than not, the best way to meet such expectations is through content.


The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers. Statistics reveal the importance of content in modern marketing - according to the CMO Council, 78% of consumers believe that a brand offering content desires to establish a relationship with them. 


Marketing Profs further points out that after reading a brand’s content, 70% of consumers feel closer to that brand. Given such data, the importance of content in a robust marketing strategy cannot be denied.


Via Jeff Domansky
Dean Ryan G. Martin's insight:

"The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers." Yes. I agree with open arms.

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Jeff Domansky's curator insight, June 30, 2015 10:49 AM

Transparency and engagement should guide your content marketing.

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Chris Agro's curator insight, July 1, 2015 7:43 AM

Know, like, trust. The building blocks of good marketing. This is nothing new. Content Marketing is a great way to do it.

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5 Explosive Content Marketing Strategies

5 Explosive Content Marketing Strategies | My Scoops | Scoop.it
Here are five content marketing strategies, from auditing to curating and more, that can help you take your content marketing to a whole new level in 2015!

Via Guillaume Decugis
Dean Ryan G. Martin's insight:

I like the idea of having a content calendar. A content calendar makes things two-times easier. I don't need to think long and hard just to produce a good title, good keywords and good sources for content. All the essential details are outlined in the calendar.  

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Guillaume Decugis's curator insight, February 27, 2015 3:25 PM

A good summary of what you should definitely consider to implement if you're not already doing so as part of your content marketing plan. Planning and doing research sometimes are a little vague and obscure but Julia McCoy gives great actionable tips on how to make that practical so that you can be efficient. 


To build on her content auditing recommendation, you can check out this other post she wrote detailing how to do it with tools like SEM Rush, Excel templates or the services of her own company ExpressWriters.. 

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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15+ Ways to Create New Content from Old Content | Kim Garst

15+ Ways to Create New Content from Old Content | Kim Garst | My Scoops | Scoop.it

As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.

 

Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!...


Via Jeff Domansky
Dean Ryan G. Martin's insight:

This is a recommended read for all content marketers and SEO writers out there. It's really helpful. 

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John Norman's curator insight, January 7, 2015 6:46 PM

Lots of good content recycling tips here. I have taken not of the details and intend to apply them. You should too. Well done Kim and good comments from Jeff Domansky

rodrick rajive lal's curator insight, January 9, 2015 10:22 AM

This is what most content creators will do, recycle old content to produce new content from an older content that has been tweaked and modified. As an an active blogger, I do the same with great effect. The implications for educationists lies in their ability to re-visit old posts after a lapse of some time whereby they can tweak and retouch observations according to what they have done in class. It always makes sense to re-visit old content and see how this content can be made more relevant to existing trends. While recycling might be achieved through re-posting of content as it is, a more pro-active approach would be to consider changing the title, adding more content and in addition, making necessary changes and corrections to make 'Old content' more in line with the latest in the industry. No doubt it might be difficult for content creators to continue producing good content throughout, so it makes sense to try recycling older content.

Alfredo Corell's curator insight, January 18, 2015 3:07 PM

Created or posted for marketing. But most of the tips are very helpful also for Lecturing/Teaching

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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Why Brands Should Stop Idolizing Oreo's Social Media Strategy

Why Brands Should Stop Idolizing Oreo's Social Media Strategy | My Scoops | Scoop.it

It is quirky and fun in a way that most of us have come to expect from Oreo’s ever since the brand’s award winning Daily Twist campaign more than a year ago which featured a relevant daily image of Oreo’s in fun situations and inspired brand envy from marketers around the world for their perfectly timed “Dunk In The Dark” tweet from the 2013 Super Bowl.Yet for all the kudos that the brand gets for its social media efforts – there is one thing that seems certain about the #OreoLab campaign … you won’t find any sign of its existence a month or two from now....


Via Jeff Domansky
Dean Ryan G. Martin's insight:

Yes. Oreo is an impulse buy; therefore; their social media campaign isn't for every one.

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Jeff Domansky's curator insight, November 1, 2014 11:20 AM

Rohit Bhargava offers a thoughtful counterpoint to Oreo's quirky, sometimes successful social media campaigns. Good read. 9/10

Amanda Wall's curator insight, November 1, 2014 9:11 PM

This article is a good example of why it is important to strategically plan social media campaigns. Using Oreo as an example this article goes on to example what worked and what didn't work with their campaigns. Oreo is an award winning brand just for their advertising alone, however, according to this article once they start a campaign the don't finish it. 

 

Example from article:

"Last year the brand spent millions to launch the “Cookie vs. Creme” campaign pitting consumers who loved the cookie part of Oreo’s against those who love the creme. Today, the URL is inactive and the only trace of that campaign is an occasional YouTube video."


A campaign that could have been extremely successful if followed through properly. It is important to the world of PR to look at what worked and what didn't work, so you can grow and create successful future campaigns. 

Gonzalo Moreno's curator insight, November 2, 2014 12:33 PM

Aprende a cuidar tu marca... Porque lo que es GENIAL para unos no es NI MEDIO BUENO para otros.

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There Is No 'One Size Fits All' for Content Marketing

There Is No 'One Size Fits All' for Content Marketing | My Scoops | Scoop.it

What marketers often miss is that the whole purpose of content is to convey a brand’s values, messages, and actions – in one word, its personality – to its target audience. Today’s consumers seek a high-level of engagement with the brands that they like. They don’t like to think they are being sold to through a brand’s content.

 

I hear many experts say that you have to write content loaded with keywords that very specifically addresses the needs of your audience. And to that I say, yes that can help; however, this approach lacks the warmth and the human side of connection that today’s customers are looking for in a brand....


Via Jeff Domansky
Dean Ryan G. Martin's insight:

A content will not go viral without marketing.  Is it true?

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Jeff Domansky's curator insight, April 13, 2015 1:55 AM

Here’s the truth: one of the worst pieces of advice for marketers is that there is a formula for successful content marketing. Learn why not and what to do.

Ken Roberts's curator insight, April 14, 2015 6:03 PM

"Today’s consumers seek a high-level of engagement with the brands that they like."

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8 Moves To Creating Content Your Market Will Find & Love

8 Moves To Creating Content Your Market Will Find & Love | My Scoops | Scoop.it

According to a study by PricewaterhouseCoopers, 80 percent of responders said they research a product online before buying. Today, it’s not enough for businesses to have a voice in traditional channels. In addition, brands must be active online in order to influence purchase consideration – with emphasis on the word “active.”...

 

As a result, we at Vertical Measures have created the following eight-step approach that businesses can adopt to begin the quest of creating content their audience will find and love, and see success through content marketing. (In fact, I just published a book that covers these eight steps in detail.)...


Via Jeff Domansky
Dean Ryan G. Martin's insight:

The digital business world is about content. Unique, well-written and well-research contents attract attention and curiosity. These contents even convince them to buy.

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Jeff Domansky's curator insight, February 9, 2015 11:45 PM

Arnie Kuenn providesan eight-step blueprint to better content marketing results.

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How Are World's Leading Consumer Brands Leveraging Social Media

How Are World's Leading Consumer Brands Leveraging Social Media | My Scoops | Scoop.it

L2 conducted a study to assess the digital performance of 382 leading consumer brands in the world, drawing them from eight verticals across 17 platforms and concluded that they are active, on an average, on seven social platforms each.

 

The researchers also found out that presence across lots of social platforms does not guarantee greater engagement from fans. It was also observed that local networks are capable of delivering better results in areas where they have a strong social presence instead of bigger sites like Facebook and YouTube....


Via Jeff Domansky
Dean Ryan G. Martin's insight:

A must-recommended read. These leading brands have already built a powerful offline advertising campaign. As expected and as by the help of social media, they must have attracted hundreds of new leads every month. 

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Jeff Domansky's curator insight, November 19, 2014 3:11 AM

World's leading consumer brands have got different strategies and focus on various social media sites. But is it working in favour? A report with valuable insight for marketers.

Darcy Bevelacqua's curator insight, November 19, 2014 4:57 PM

Social media strategy needs to be aligned to your business goals. Be sure to focus on doing  a few things well before you expand. Not all social media is appropriate or helpful -choose based on your target audience and objectives.