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Rescooped by Dean Ryan G. Martin from MarketingHits
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Fill Your Content Marketing Calendar Without Really Trying

Fill Your Content Marketing Calendar Without Really Trying | My Scoops | Scoop.it
99% of marketers believe a steady flow of content ideas is important for marketing success. To achieve this, you need one new idea per working day on average.

The challenge: Content marketing ideation.

Roughly 50% of marketers have trouble generating enough content marketing ideas to make their marketing successful according to Kapost’s 2015 Content Ideas Survey of 377 B2B marketers.

Deeper examination of Kapost’s research reveals that senior executives believe they have sufficient content marketing ideas while the actual business content creators don’t. This shouldn’t be a surprise. Most senior executives are often removed from tactical day-to-day processes. 

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

"You need a continual flow of content marketing ideas to ... achieve its objectives." - I agree.

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Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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Why SEO Is Actually All About Content Marketing

Why SEO Is Actually All About Content Marketing | My Scoops | Scoop.it
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.

Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.

Via Jeff Domansky
Dean Ryan G. Martin's insight:

Simply put, when you're optimizing a website for search engines, you're required to do content marketing. 

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Jeff Domansky's curator insight, February 20, 2015 11:47 PM

Very useful post on SEO and content marketing.

Union des OT en Libournais's curator insight, February 27, 2015 5:32 AM

Cet article explique en quoi ces 2 domaines (SEO et Marketing de contenu) sont indissociables.
En effet, le marketing de contenu est une des principales composantes du SEO pour le positionnement sur les moteurs de recherche car il permet de répondre à la quasi-totalité des critères imposés par Google (à savoir: texte pertinent, mots-clés, backlinks, etc.)

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Content Marketing 101: 15 Tips for Effective Article Writing

Content Marketing 101: 15 Tips for Effective Article Writing | My Scoops | Scoop.it

An article is a written visual content. It's probably the most common type of content you can find in blogs, article directories and forums.

 

It's for this reason why you need to learn how to write quality articles that get more attention and convert readers into buyers.

Dean Ryan G. Martin's insight:

Article writing needs research. That's the first step.

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