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Be Number 1 in Google: Leads Ahoy Gives 50% Off Video Animations

Be Number 1 in Google: Leads Ahoy Gives 50% Off Video Animations | My Scoops | Scoop.it
Be Seen! Leads Ahoy announces 50% off to all logo, video intro and outro animations for all business owners. Discount Code: march50dm
Dean Ryan G. Martin's insight:
This might be the answer to your #SEO, #ContentMarketing and #SocialMedia needs.
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How to Overcome Your Biggest Challenges in Content Marketing

How to Overcome Your Biggest Challenges in Content Marketing | My Scoops | Scoop.it

Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction.

 

If your brand isn't able to deliver this type of interaction and transparency, it's likely that you'll fall behind the competition. And more often than not, the best way to meet such expectations is through content.


The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers. Statistics reveal the importance of content in modern marketing - according to the CMO Council, 78% of consumers believe that a brand offering content desires to establish a relationship with them. 


Marketing Profs further points out that after reading a brand’s content, 70% of consumers feel closer to that brand. Given such data, the importance of content in a robust marketing strategy cannot be denied.


Via Jeff Domansky
Dean Ryan G. Martin's insight:

"The goal of content marketing is to grow your audience, build trust, and establish relationships with prospective customers." Yes. I agree with open arms.

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Jeff Domansky's curator insight, June 30, 2015 10:49 AM

Transparency and engagement should guide your content marketing.

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Chris Agro's curator insight, July 1, 2015 7:43 AM

Know, like, trust. The building blocks of good marketing. This is nothing new. Content Marketing is a great way to do it.

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Add These 12 Content Marketing Tools to Your Startup's Arsenal

Add These 12 Content Marketing Tools to Your Startup's Arsenal | My Scoops | Scoop.it
The challenge isn't understanding why you should invest in content marketing, but how. These programs will help.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

The Hemingway App is my favorite. I've tried it and yeah, it's great. It improves my writing style.

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Pyramid Point Acct.'s curator insight, June 25, 2015 4:43 AM

Content marketing- a lot has been written about it.read this article to include the 12 content marketing tools to your arsenal...

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The 1% Rule Of Content Marketing

The 1% Rule Of Content Marketing | My Scoops | Scoop.it

Content marketing is a tough sell for many businesses. Why? Because it isn’t a quick win.

 

It takes time, effort, and serious persistence to play the long game, not the short game.

 

It takes courage to give away something of value without the expectation of immediate return. And even though this is the case, it’s been proven again and again that content marketing really does work.

 

But let’s assume the strength of your courage is starting to fade and your confidence that content marketing will bring you more business is waning. Maybe you’ve been doing content marketing for a while, and you’re just not seeing results you want.

 

How can you fix this? How can you make content marketing work for you like it has for hundreds of other businesses out there?


Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

Content is purely a content without marketing. Plain and simple. 

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Neil Ferree's curator insight, June 20, 2015 11:41 AM

Once you've decided on a content marketing strategy and you're hell bent on becoming a content marketing ninja and you're in it for the long haul, here's how to make sure it works out well for you?

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Small is Beautiful: 6 Shorter Blog Post Types that Work

Small is Beautiful: 6 Shorter Blog Post Types that Work | My Scoops | Scoop.it
Here are some specific examples small content can make more sense than a thousand-word opus.

Via Guillaume Decugis
Dean Ryan G. Martin's insight:

Keep it short. Keep it simple.

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Guillaume Decugis's curator insight, May 4, 2015 1:35 PM

Where's the Web taking us in terms of content length? What's the ideal length for your own content?


Tom Demers has some answers for you in this post, one of which is to "link liberally to meatier resources and let your readers chose their own adventure”.


Some more observation on my end:


1. We live in a short-attention span world.


2. Long form only adds value if it's really really good.


3. Content curation is a great way to create short blog posts that have impact

Lisa Owen's curator insight, August 3, 2015 11:11 AM

Where's the Web taking us in terms of content length? What's the ideal length for your own content?


Tom Demers has some answers for you in this post, one of which is to "link liberally to meatier resources and let your readers chose their own adventure”.


Some more observation on my end:

 

1. We live in a short-attention span world.

 

2. Long form only adds value if it's really really good.

 

3. Content curation is a great way to create short blog posts that have impact. 

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Fill Your Content Marketing Calendar Without Really Trying

Fill Your Content Marketing Calendar Without Really Trying | My Scoops | Scoop.it
99% of marketers believe a steady flow of content ideas is important for marketing success. To achieve this, you need one new idea per working day on average.

The challenge: Content marketing ideation.

Roughly 50% of marketers have trouble generating enough content marketing ideas to make their marketing successful according to Kapost’s 2015 Content Ideas Survey of 377 B2B marketers.

Deeper examination of Kapost’s research reveals that senior executives believe they have sufficient content marketing ideas while the actual business content creators don’t. This shouldn’t be a surprise. Most senior executives are often removed from tactical day-to-day processes. 

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

"You need a continual flow of content marketing ideas to ... achieve its objectives." - I agree.

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Content Marketing 101: 15 Tips for Effective Article Writing

Content Marketing 101: 15 Tips for Effective Article Writing | My Scoops | Scoop.it

An article is a written visual content. It's probably the most common type of content you can find in blogs, article directories and forums.

 

It's for this reason why you need to learn how to write quality articles that get more attention and convert readers into buyers.

Dean Ryan G. Martin's insight:

Article writing needs research. That's the first step.

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There Is No 'One Size Fits All' for Content Marketing

There Is No 'One Size Fits All' for Content Marketing | My Scoops | Scoop.it

What marketers often miss is that the whole purpose of content is to convey a brand’s values, messages, and actions – in one word, its personality – to its target audience. Today’s consumers seek a high-level of engagement with the brands that they like. They don’t like to think they are being sold to through a brand’s content.

 

I hear many experts say that you have to write content loaded with keywords that very specifically addresses the needs of your audience. And to that I say, yes that can help; however, this approach lacks the warmth and the human side of connection that today’s customers are looking for in a brand....


Via Jeff Domansky
Dean Ryan G. Martin's insight:

A content will not go viral without marketing.  Is it true?

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Jeff Domansky's curator insight, April 13, 2015 1:55 AM

Here’s the truth: one of the worst pieces of advice for marketers is that there is a formula for successful content marketing. Learn why not and what to do.

Ken Roberts's curator insight, April 14, 2015 6:03 PM

"Today’s consumers seek a high-level of engagement with the brands that they like."

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8 Content Marketing Mistakes You Might be Making

8 Content Marketing Mistakes You Might be Making | My Scoops | Scoop.it

Content marketing is in its relative infancy, but those who do it well are reaping huge benefits. And those who do not are missing out on a customer base that could really grow their businesses. Gone are the face-to-face relationships that businesses used to have with their customers; now relationships have to be built online. If you are making these content marketing mistakes, you are not building those relationships, nor are you improving your SEO. 


Via Jeff Domansky, Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

Effective content marketing means information. It's not about sales, unless it's a landing page. 

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Jeff Domansky's curator insight, April 4, 2015 5:18 PM

Common content marketing mistakes and easy fixes.

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Curating Content: A Few Principles and Tools to Guide Your Efforts

Curating Content: A Few Principles and Tools to Guide Your Efforts | My Scoops | Scoop.it
Content - When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is ...

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Content curation is content marketing. You can't always write a well-researched, high-quality content but it's possible to collect, organize and share quality contents 24/7.

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The Science Behind Quality Content: A New Study

The Science Behind Quality Content: A New Study | My Scoops | Scoop.it
A brand new study from Acrolinx shows a link between quality content and effectiveness.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Quality content is well-researched, well-formatted and engaging to read or watch (if it's  a video). You're reading or watching it not because you have to but because you want to.  

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Does Social Media Influence Consumers' Buying Habits? [STUDY] #smlondon

Does Social Media Influence Consumers' Buying Habits? [STUDY] #smlondon | My Scoops | Scoop.it

There’s always been a lot of talk about social media influencing your consumers and customers. There is research shown that Twitter reviews of movies influence what people see at the cinema – but what social content is the best for encouraging your customers?This study (from Ecolo Media) looks at technology buyers and the content posted, but shows some interesting results....


Via Jeff Domansky
Dean Ryan G. Martin's insight:

A case study is a written content, which tells a business success story. What I don't understand is the vendor content. What is vendor content? 

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Jeff Domansky's curator insight, March 31, 2015 2:31 AM
When it comes to making a purchase, what, on social media, influences the buying habits of the consumer?
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Are You Making These 8 Content Marketing Mistakes?

Are You Making These 8 Content Marketing Mistakes? | My Scoops | Scoop.it

There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty marketing budget and infinite resources, all of us would execute content marketing the “right” way. Unfortunately, that often isn’t the case.


Via Guillaume Decugis
Dean Ryan G. Martin's insight:

"Mistake #5: Content Has To Be Perfect & Long" I agree. A 140-character tweet is a content. It's probably the shortest content but believe it, it can still attract attention - especially if it contains a link and photo. 

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Guillaume Decugis's curator insight, March 9, 2015 5:26 PM

Or I would say: fortunately. 


Because if you believe some of the gurus of content marketing, it might look much harder than you think.


Vertical Measure's Arnie Kuenn makes a great job at debunking 8 common mistakes or myths which are often believed about content marketing. 


A great post showing how content marketing can - and for many SMBs should - be lean. 

Marco Favero's curator insight, March 10, 2015 2:55 AM

aggiungi la tua intuizione ...

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7 Signs Your Content Marketing Is Stuck in a Bizarro World

7 Signs Your Content Marketing Is Stuck in a Bizarro World | My Scoops | Scoop.it
In the real world, “content marketing” may be a trendy term, but it’s far from a trendy strategy. The next time you find yourself questioning the value of content marketing, take a good look at what you’re doing. 

Is it content marketing? Or are you kidding yourself?

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

Never ignore these signs. It happens to all, myself included.

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10 Reasons Your Content Marketing Campaign Isn’t Working

10 Reasons Your Content Marketing Campaign Isn’t Working | My Scoops | Scoop.it

Content marketing may seem complicated—and if you’re trying to implement lots of strange techniques or are so focused on the “marketing” aspect and not enough on the content itself, it is going to be complicated. If your content marketing campaign isn’t working, it could be due to a number of factors. Before you just start changing your whole strategy, look over this list and then diagnose your campaign, so you can find the problem areas and fix them. Here are ten reasons why your content marketing campaign is not working:


Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

Consistency, that's the secret in content marketing success. It's easy to say it but it requires hardwork to accomplish.

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How to Tailor Microcontent to Different Audiences | Kapost

How to Tailor Microcontent to Different Audiences | Kapost | My Scoops | Scoop.it

Let’s get tactical now, and dive right in to how you can tailor microcontent to your audiences.

 

Because you’ll be rolling microcontent into your overall content publishing calendar, it does take some structured prep work. Let’s start with a singular campaign or initiative that’s already planned and in the pipeline. This will get you into the flow of how this works, especially if you’re new to microcontent publishing.

 

Don’t be discouraged by the following steps—they’re important for reaching your target customers, so the effort is worth it. Producing effective microcontent will become second nature in no time.

 

Here are some steps to get you going....


Via Jeff Domansky
Dean Ryan G. Martin's insight:

It's clear. There's a difference between content and microcontent. Still, it's marketing.

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Jeff Domansky's curator insight, June 23, 2015 9:36 AM

Get maximum results from microcontent. Here's how.

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Content Marketing in Boring Industries: 10 Companies Doing it Right

Content Marketing in Boring Industries: 10 Companies Doing it Right | My Scoops | Scoop.it

I’m pretty confident that solid content marketing principles apply to everyone – in every field. So I did some digging and started investing companies in boring industries and found that there are tons of great examples out there of businesses that are crushing it online.


Via Guillaume Decugis
Dean Ryan G. Martin's insight:

In other words, a boring content is a boring story.

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Guillaume Decugis's curator insight, May 5, 2015 12:36 PM

Because Content Marketing is about publishing content, a common confusion is that it must be news.


But while content marketing can certainly be newsworthy, entertaining or even spectacular, it doesn't have to be. In boring B2B industries (not to say that all B2B is boring!), interesting doesn't mean necessarily mean fun. For prospects eager to be educated on a given topic, there's nothing more interesting than the perfect blog post that explains in a simple and actionable way how to solve this or that problem. 


Content marketer and entrepreneur Sujan Patel did a great job at giving 10 inspiring examples of how to thrive through cotnent in a boring industry.

Gina Tucker's curator insight, May 5, 2015 12:43 PM

Don't think your industry has "interesting" enough content? Impossible! No matter what your business is, or how "boring" your expertise, there is an audience for it. There is dynamic content possible in ANY industry! 

Pecsi Ferenc | Soreo.biz's curator insight, May 6, 2015 1:41 AM

A téma nem új, sok cikk foglalkozott már azzal, mit kezdhetnek az "unalmas cégek" a tartalommarketinggel. (Egyesek szerint ők vannak jó helyzetben, mert a "szexi" iparágakban már túl nagy a tolongás. )Sujan Patel példái mindenki számára tanulságosak.

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How to Promote Your Content Marketing

How to Promote Your Content Marketing | My Scoops | Scoop.it
Promote your content marketing by dividing your audience up into segments. You must understand the difference between PR and promotion to make it work.

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

"Blog promotion is about the short(er) term click-throughs and links. Blog PR is about building a long-lasting reputation as the go-to blog for expert information." True.

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How Google Judges Quality and What You Should Do About It

How Google Judges Quality and What You Should Do About It | My Scoops | Scoop.it
Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Quality Content + Marketing = Good Content Marketing

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Lacking inspiration? Here is How to Create Better Blog Posts

Lacking inspiration? Here is How to Create Better Blog Posts | My Scoops | Scoop.it
With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

"Inspiration can be generated, nurtured and developed." True.

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Content Marketing Tools A to Z That You Can Use in 2015 and Beyond

Content Marketing Tools A to Z That You Can Use in 2015 and Beyond | My Scoops | Scoop.it
Tools are only as effective as the skills of the person using them. In a world of digital marketing that's 24/7 with ubiquitous connectivity from anywhere,

Via Neil Ferree
Dean Ryan G. Martin's insight:

I recommend this list to all entrepreneurs.

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Neil Ferree's curator insight, April 9, 2015 7:36 PM

From Buffer to Buzzsumo and Scoop.it to Snip.ly and pretty much evverything in between, this compendium of SMM tools lists some of the best tools on the market, but like Lee said, tools are only as effective as the skills of the person using them.

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Content Personalization: It’s What Consumers Want!

Content Personalization: It’s What Consumers Want! | My Scoops | Scoop.it

A frustrated consumer is never good for business. Three out of four consumers become frustrated when website content isn’t relevant to their interests, according to Janrain. The fact is, if your content doesn’t resonate with your target audience, you might as well ask them to ignore you.


According to Monetate, marketers see an average sales increase of 20 percent when employing content personalization. Because of convincing statistics like this, personalizing your content marketing message is critical for generating leads and conversions.

 

-----------------------

Brian Yanish Marketinghits.com comments:

 

 As consumers in many cases will are willing to give up some for our privacy in order the have a better user experience.


Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

Think of this... "Consumers are willing to share their data with you, so why not use it to your advantage?" 

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How to Decide Which Content to Sell and What to Give Away for Free

How to Decide Which Content to Sell and What to Give Away for Free | My Scoops | Scoop.it
People will pay for in-depth, step-by-step guidance

In general, your free content is going to be a collection of granular, randomly organized pieces of the puzzle.

People will happily pay to be given the whole thing wrapped up in convenient packaging — even if the information was previously available for free.

Via Neil Ferree
Dean Ryan G. Martin's insight:

I thought there's no difference between free and paid content. Content is still KING whether it's paid or free, right? Yet, Chris Garret made realize free content is about connecting with your target audience. Paid content is offered when the audience is converted into first-time or repeat buyers. 

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Neil Ferree's curator insight, April 3, 2015 6:58 PM

Maybe you've asked Siri or Google Now some of these questions as they relate to your current social media marketing efforts?

How to Build a Content Marketing System 
How to Manage Your Social Media Presence 
How to Increase Your Social Media Presence 
Content Marketing System Best Practices 


Get in Touch to schedule a free 1-on-1 Hangout to see for yourself what my DiY Content Marketing System can do for you.

Jack Later's curator insight, April 4, 2015 5:08 PM

AWESOME

 

Randy Bauer's curator insight, April 11, 2015 2:29 PM

Free vs. Paid Content

Think about the Bikini Principle as referred by Brian Clark

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Does Your Content Marketing Need a DAM Makeover? #Infographic

Does Your Content Marketing Need a DAM Makeover? #Infographic | My Scoops | Scoop.it
Successful content marketers manage their digital assets as carefully and intelligently as they would manage their money. Do you?

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

It's impossible to succeed in search engine optimization without quality content marketing. 

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SENAME Interactive's comment, April 16, 2015 1:52 AM
I wish to be authentic and be myself. Whatever I share reflects me hence I will be cautious in sharing things..It's like public speaking.
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The Repurposed Guide To Repurposing Content

The Repurposed Guide To Repurposing Content | My Scoops | Scoop.it

Megan Marrs has 11 interesting best practices and ideas on how to repurpose content efficiently in this great post which made me want to elaborate on this topic.

 

So here’s the take of several other content marketing experts on the value of repurposing content, a cheat sheet that summarizes key ideas to repurpose content (Megan’s 11 plus 4 others I added) as well as the ROI analysis of two of our own experiment with content repurposing.


Via Guillaume Decugis
Dean Ryan G. Martin's insight:

To go viral, repurposing a content is all you need to do.

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Guillaume Decugis's curator insight, March 17, 2015 10:18 PM

Repurposing is a key strategy of the lean content marketing methodology


Are you leveraging it to its full extent? 


Here's a chart I put together to compile some ideas from various sources including 15 top marketing experts who contributed to the Lean Content Marketing Handbook for SMBs.

Christopher Jan Benitez's curator insight, August 8, 2015 3:34 AM

Repurposing is a key strategy of the lean content marketing methodology


Are you leveraging it to its full extent? 


Here's a chart I put together to compile some ideas from various sources including 15 top marketing experts who contributed to the Lean Content Marketing Handbook for SMBs.

David Picard Roussel's curator insight, October 16, 2016 11:44 AM

Pour maximiser l'avantage de la curation de contenu : Pas tant l'article en soi mais le graphique apporte une clarté.