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Lacking inspiration? Here is How to Create Better Blog Posts

Lacking inspiration? Here is How to Create Better Blog Posts | My Scoops | Scoop.it
With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

"Inspiration can be generated, nurtured and developed." True.

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Rescooped by Dean Ryan G. Martin from Content marketing automation
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4 No-Brainer Reasons To Add Curated Content To The Marketing Mix

4 No-Brainer Reasons To Add Curated Content To The Marketing Mix | My Scoops | Scoop.it
Want to extend your content marketing budget? Here are 3 no-brainer reasons to curate content. includes 3 case studies & 6 actionable content curation tips.

Via Guillaume Decugis
Dean Ryan G. Martin's insight:

Content curation drives more traffic to your website.

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Guillaume Decugis's curator insight, February 23, 2015 12:04 PM

Great and concrete recap by Heidi Cohen on why content curation is not just an option for marketers: it's a must. 


Beyond the fact most marketers (particularly SMB ones) lack budget, time and resources to produce 100% of the content they need, content curation is also needed because:


- it makes your content more credible: being 100% promotional doesn't work as the table above shows and as also demonstrated by this study that showed customers do not trust vendor-generated content as much as 3rd-party content.


- customers will do their curation anyway before buying your product: they will search the Web for reviews, advice, tips... So why not give it to them directly? Several studies have shown customers are 50% to 75% through the process before reaching sales. 


I would also add one more reason:


- curating content helps you connect with influencers in your space: if you're an SMB marketer, chances are you will need amplification for your content and that you'll have limited content promotion budget to do that. Influencers can help but before you can ask, you have to give: curate and share their content will help them and bring you in their radar, making it more likely for them to respond to your requests later on. Here's a great slideshare by Traackr on how to do this. 

Rescooped by Dean Ryan G. Martin from Content curation trends
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Curate or Die: Why You Must Curate Content in 2015

Curate or Die: Why You Must Curate Content in 2015 | My Scoops | Scoop.it
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.

Via Guillaume Decugis
Dean Ryan G. Martin's insight:

It says "Content curation requires hard work." I disagree. Content curation is my hobby. I love curating contents even I'm not paid.

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Guillaume Decugis's curator insight, January 24, 2015 3:23 AM

It's interesting to see that content curation is evolving from an opportunity to a necessity as communication shifts from traditional methods (PR, advertising, old-style SEO...) to new ones (content marketing, inbound marketing, social media...). In this new world of communication many things have changed and professionals or companies who want to get heard need to consider this question:


Do people listen to you because they have to or because they want to?


As my friend Steve Rosenbaum, author of Curation Nation, puts it in his latest book, Curate This, we can't rely anymore on captive audiences. Consumers filter out spammy messages which is why, to be heard, we have to curate or die.

Marta Torán's curator insight, January 26, 2015 3:46 PM

La curación de contenidos, casi un imperativo si queremos sobrevivir a la información. Muy bueno.

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How to Find Great Content? The Ultimate Guide to Content Curation

How to Find Great Content? The Ultimate Guide to Content Curation | My Scoops | Scoop.it

So much content written on the web everyday, that sometimes finding great content to read becomes a challenge. With the onset of different social media tools, discovering awesome content to share with your community is a thrill in itself. Content Curation is unlike Content Marketing where it focuses on amalgamating content from different sources on a particular subject (in this case your favorite topic) and delivering it in an organized fashion. Being a content curator is a great responsibility, studying new points of view on different subjects and sharing it with your community which can provide value to them.


Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

Having a hard time finding the right content for your research? If yes, then this post solves your problem. You'll learn why content curation becomes the best solution. .

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donhornsby's curator insight, January 6, 2015 10:55 AM

(From the article): Content Curation is a great responsibility. In this world of content chaos, finding great content to read is only half job done. Sharing it with your community and adding value is what your social community expects out of you.

María Dolores Díaz Noguera's curator insight, January 6, 2015 3:56 PM

Guía de contenidos ...How to Find Great Content? The Ultimate Guide to Content Curation | @scoopit via @apuustin http://sco.lt/...

Anthony M Turner's curator insight, January 8, 2015 5:12 PM

here's some tools I hadn't heard of that might be useful fro you too...

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Curating Content: A Few Principles and Tools to Guide Your Efforts

Curating Content: A Few Principles and Tools to Guide Your Efforts | My Scoops | Scoop.it
Content - When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is ...

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Content curation is content marketing. You can't always write a well-researched, high-quality content but it's possible to collect, organize and share quality contents 24/7.

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Free report: A Look at ROI: What Is The Place of Curation in SMBs’ Content Marketing Mix?

Free report: A Look at ROI: What Is The Place of Curation in SMBs’ Content Marketing Mix? | My Scoops | Scoop.it

The 2014 analysis of small businesses using content curation as a part of their marketing mix. A comprehensive study as well as analysis from industry experts.

Dean Ryan G. Martin's insight:

I never thought content curation plays a vital role in content marketing. It's the reason why I'm recommending this article to all online businessmen out there. WOW!

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Rescooped by Dean Ryan G. Martin from Content curation trends
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How Content Curation Drives Traffic

How Content Curation Drives Traffic | My Scoops | Scoop.it
Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will come of age.

Via Guillaume Decugis
Dean Ryan G. Martin's insight:

Content curation is fun. It's my new hobby.

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Guillaume Decugis's curator insight, January 13, 2015 11:41 AM

A recap of the various ways content curation helps build a targeted audience by CommsAxis' Lilach Bullock. 


As she points out, while content curation is a way to scale the amount of content published while adding value, there is no way to "cheat" through a fully automated process: artificial intelligence and algorithms empower curators but do not replace their human judgement.


Concretely, she breaks down her tips in 5 different practical points on how to build traffic. To build up on this, you can also check on our own analysis on where content curation traffic comes from.

Javier Guallar's curator insight, January 14, 2015 5:26 PM
Guillaume Decugis's insight:

A recap of the various ways content curation helps build a targeted audience by CommsAxis' Lilach Bullock. 

 

As she points out, while content curation is a way to scale the amount of content published while adding value, there is no way to "cheat" through a fully automated process: artificial intelligence and algorithms empower curators but do not replace their human judgement.

 

Concretely, she breaks down her tips in 5 different practical points on how to build traffic. To build up on this, you can also check on our own analysis on where content curation traffic comes from.