My Scoops
314 views | +0 today
Follow
Your new post is loading...
Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
Scoop.it!

Add These 12 Content Marketing Tools to Your Startup's Arsenal

Add These 12 Content Marketing Tools to Your Startup's Arsenal | My Scoops | Scoop.it
The challenge isn't understanding why you should invest in content marketing, but how. These programs will help.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

The Hemingway App is my favorite. I've tried it and yeah, it's great. It improves my writing style.

more...
Pyramid Point Acct.'s curator insight, June 25, 2015 4:43 AM

Content marketing- a lot has been written about it.read this article to include the 12 content marketing tools to your arsenal...

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
Scoop.it!

How To Build A Website That Converts Into Leads

How To Build A Website That Converts Into Leads | My Scoops | Scoop.it
I would say that the number one request of 99% of all website that K-3 Technologies creates is: “We need a website that converts searches into leads”. Let’s be really honest though, we all want a website that converts into leads. 99% of us don’t want our customers to just come to the website look …

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Your website is your internet identity. What people say about it defines you.

more...
No comment yet.
Scooped by Dean Ryan G. Martin
Scoop.it!

Content Marketing 101: 15 Tips for Effective Article Writing

Content Marketing 101: 15 Tips for Effective Article Writing | My Scoops | Scoop.it

An article is a written visual content. It's probably the most common type of content you can find in blogs, article directories and forums.

 

It's for this reason why you need to learn how to write quality articles that get more attention and convert readers into buyers.

Dean Ryan G. Martin's insight:

Article writing needs research. That's the first step.

more...
No comment yet.
Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
Scoop.it!

The Science Behind Quality Content: A New Study

The Science Behind Quality Content: A New Study | My Scoops | Scoop.it
A brand new study from Acrolinx shows a link between quality content and effectiveness.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Quality content is well-researched, well-formatted and engaging to read or watch (if it's  a video). You're reading or watching it not because you have to but because you want to.  

more...
No comment yet.
Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
Scoop.it!

ROI in Content Marketing: Smart Insights Digital Marketing Advice

ROI in Content Marketing: Smart Insights Digital Marketing Advice | My Scoops | Scoop.it
Joe Pulizzi of the Content Marketing Marketing Institute gives his take on the state of content marketing Whether videos, blogs, infographics or ebooks, co. Marketing topic(s):Content marketing planning. Advice by Neil Davey.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

"... 70% of consumers prefer getting to know a company through a range of articles, instead of blatant advertisements."

more...
No comment yet.
Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
Scoop.it!

6 Examples of Perfect B2B Video Marketing - Kapost Content Marketing Blog

6 Examples of Perfect B2B Video Marketing - Kapost Content Marketing Blog | My Scoops | Scoop.it
Thanks to the growth of platforms like YouTube, Vine, and Vimeo, video is becoming an increasingly effective marketing channel. With 90% of online customer

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

This 2015, never forget to include video marketing in your daily campaign. Quality videos attract more people than articles and infographics. 

more...
Antonio Basile's curator insight, January 9, 2015 3:59 PM

Video is an awesome tool for B2B.

Rescooped by Dean Ryan G. Martin from MarketingHits
Scoop.it!

How to Promote Your Content Marketing

How to Promote Your Content Marketing | My Scoops | Scoop.it
Promote your content marketing by dividing your audience up into segments. You must understand the difference between PR and promotion to make it work.

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

"Blog promotion is about the short(er) term click-throughs and links. Blog PR is about building a long-lasting reputation as the go-to blog for expert information." True.

more...
No comment yet.
Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
Scoop.it!

How Google Judges Quality and What You Should Do About It

How Google Judges Quality and What You Should Do About It | My Scoops | Scoop.it
Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Quality Content + Marketing = Good Content Marketing

more...
No comment yet.
Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
Scoop.it!

Curating Content: A Few Principles and Tools to Guide Your Efforts

Curating Content: A Few Principles and Tools to Guide Your Efforts | My Scoops | Scoop.it
Content - When you begin any content marketing initiative, you quickly realize how difficult it is to churn out incredibly good content regularly. How do you solve that conundrum? The solution is ...

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Content curation is content marketing. You can't always write a well-researched, high-quality content but it's possible to collect, organize and share quality contents 24/7.

more...
No comment yet.
Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
Scoop.it!

B2B Marketing: PPC Increases Revenue By 100%

B2B Marketing: PPC Increases Revenue By 100% | My Scoops | Scoop.it
Paid search was an important marketing channel for startup HourlyNerd. However, because its space includes very large and entrenched players, the broad keywords HourlyNerd was using in its campaigns were expensive and did not generate highly qualified leads.Read on to find out how the team at HourlyNerd optimized the PPC program from backend technology all the way through to internal-expert created content for lead nurturing. Paid search went from almost being dropped from the marketing strategy

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

PPC can really be expensive. With deep understanding and further training, however, PPC generates leads and improves your internet marketing campaign. 

more...
No comment yet.
Rescooped by Dean Ryan G. Martin from MarketingHits
Scoop.it!

Master This Storytelling Technique to Create an Irresistible Content Series

Master This Storytelling Technique to Create an Irresistible Content Series | My Scoops | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Via craig daniels, Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

Excellent techniques. I never had an empathy map before.

more...
Shannon Banks's curator insight, March 5, 2015 5:48 AM

There are some nice techniques here that could be leveraged to help leaders think about storytelling and audience.

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
Scoop.it!

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare | My Scoops | Scoop.it
Get data, examples, and hacks for generating quality leads from SlideShare.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

I don't use Slideshare. But after skimming this article, I change my mind. I need to use the site.

more...
No comment yet.