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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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23 Marketing Techniques That Cost You Time, Not Money

23 Marketing Techniques That Cost You Time, Not Money | My Scoops | Scoop.it
Learn some marketing techniques that don't require money, only your time. Perfect for small companies that are full of ambition but low on cash.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Who says marketing is all about money? This article proves otherwise. Marketing is primarily about creating connections.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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How to Make the Business Case for Investment in Digital Marketing

How to Make the Business Case for Investment in Digital Marketing | My Scoops | Scoop.it
Convincing "the boss" of the need for bigger digital marketing budgets Those of us who would describe ourselves as ‘digital specialists’ have a vested interest in evangelizing digital; we love it, ...

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

How to budget for digital marketing? This is my question since began studying search engine optimization in 2007. Will it worth the budget? This is my second question. Gladly, this article answers my curiosity.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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How to Spend a Social Media Budget

How to Spend a Social Media Budget | My Scoops | Scoop.it
Imagine you have $100 to spend on social media marketing. What's the best way to spend your budget? We've shared three perspectives here.

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Dean Ryan G. Martin's insight:

One important tip to remember: "Spend your money on what you can’t do well."

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The Top 5 Metrics and Investments Marketers are Making in 2015 | Marketing Technology Blog

The Top 5 Metrics and Investments Marketers are Making in 2015 | Marketing Technology Blog | My Scoops | Scoop.it
The Top 5 Metrics and Investments Marketers are Making in 2015 by Douglas Karr on Marketing Technology Blog

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Dean Ryan G. Martin's insight:

Recommended read.

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