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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story)

26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story) | My Scoops | Scoop.it

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when running their business.


Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Every businessman needs to learn how to tell good stories. The question "What's the story of your brand?" summarizes what stories are worth sharing with your loyal and potential customers.

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Rescooped by Dean Ryan G. Martin from Rand Fishkin
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SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin

SEO Alone Is Not Enough: The Hidden Factors in Accomplishing Your Online Marketing Goals | SEOMoz Rand Fishkin | My Scoops | Scoop.it

Robin Good: If you want to examine and question some of the critical issues that may be influencing the performance of your site / business online, this video lesson from SEOMoz CEO Rand Fishkin can provide you with lots of valuable and actionable insight.

 

Achieving greater effectiveness in selling whatever you are proposing online is not just a matter of proper tagging and SEO optimization tasks. There are a lot of other factors mixed in with those that determine, beyond what search engines may think, how credible, reputable and worth of my time and money your site really is. 

 

And that's where you should spend more attention.

 

Rand goes over a number of very important factors like:

- niche focus

- brand trust

- presentation

- pricing 

- design and UX

- quality of content 

- industry reputation

- domain naming

- social proof

and more.

 

Highly recommended. 9/10

 

Video + full text transcription: http://www.seomoz.org/blog/the-hidden-factors-in-accomplishing-your-online-marketing-goals-whiteboard-friday ;


Via Robin Good, Martin Harris
Dean Ryan G. Martin's insight:

Yes. It's true. 

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Martin Harris's curator insight, July 6, 2013 5:01 AM

RAND FISHKIN AT SEO Moz