My Scoops
314 views | +0 today
Follow
Your new post is loading...
Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
Scoop.it!

Why Blog? The Benefits of Blogging for Business and Marketing

Why Blog? The Benefits of Blogging for Business and Marketing | My Scoops | Scoop.it

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging.

 

"It's for a friend," she said.

 

Sure it was.

 

I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and ... I couldn't find one. Whoops. Quite the meta mistake.

 

So I'm doing it now. If you're trying to explain one of the core tenets of inbound -- business blogging -- to your boss, a co-worker, your mom at Thanksgiving, whomever, then send them this post. I hope it helps....


Via Jeff Domansky
Dean Ryan G. Martin's insight:

Not all small businessmen need a website. A website isn't a necessity considering all the online channels you can register to. All small businessmen need to learn how to blog though. Blogging needs to be a part of their daily routine. A blog is their online journal to build connections.  

more...
Jon Turino's curator insight, September 30, 2015 4:29 PM

Good stuff.

Andrew Greenyer's curator insight, October 1, 2015 7:22 AM

Great article on why businesses should blog.

Patricia Guzmán Aponte's curator insight, October 8, 2015 3:29 PM

Los beneficios de tener un blog son claros. Cómo justificar no tener uno. 

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
Scoop.it!

5 Free Blogging Idea Generators to Liven Up Your Content

5 Free Blogging Idea Generators to Liven Up Your Content | My Scoops | Scoop.it

Stumped on the latest topic for your company's blog? Sweating bullets and banging your head against your keyboard hoping to rattle loose something catchy, thought-provoking, persuasive?

 

Fear not!

 

After wading through the mire that is the field of topic generators out there, here are my favorites. Oh, and they're free, too. Phew...!


Via Jeff Domansky
more...
No comment yet.
Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
Scoop.it!

PNG, JPEG, or GIF? How to Pick the Right File Extension | Hubspot

PNG, JPEG, or GIF? How to Pick the Right File Extension | Hubspot | My Scoops | Scoop.it

When you're first starting to create visual content, one of the easiest things to overlook is the image file type. It's easy to get caught up in picking the right fonts, colors, and graphics to support your final project, so when you get to that final stage to pick a file type ... you just breeze on past it. 

 

But picking the wrong file type can be more disastrous than you'd think. Certain types could make your final design look distorted and unattractive, thereby undoing all the meticulous work you put into creating the image. 

 

Beyond the aesthetics, some file types take up more memory than others. If you put those file types on your website, you could end up unknowingly slowing down your site's speed (and we all know that that could have an impact on your SEO).

 

To make sure you're avoiding those mistakes, this infographic from WhoIsHostingThis.com will walk you through the best practices of choosing the right file types for your visual content. Read up on the whole process below. ...


Via Jeff Domansky
Dean Ryan G. Martin's insight:

Now I understand. I don't really think when choosing a file extension. I'll use it asap as long as it's JPEG.

more...
Jeff Domansky's curator insight, January 7, 2015 3:25 AM

Do you know the difference between PNG, JPEG, and GIF files? Ginny Soskey gives you a rundown of each.

Marco Favero's curator insight, January 7, 2015 4:36 AM

aggiungi la tua intuizione ...

Jaione's curator insight, January 15, 2015 6:19 AM

PNG, JPEG ala GIF?

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
Scoop.it!

How to Get 100,000 People to Read Your Blog [Free Ebook]

How to Get 100,000 People to Read Your Blog [Free Ebook] | My Scoops | Scoop.it

What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers?

 

For many marketers, just getting 100,000 visitors to a website seems impossible -- never mind figuring out how to entice them to become active email subscribers. But with the right process and strategy in place, the challenge becomes a little bit easier to tackle. Here's what you need to keep in mind to grow your blog readership....


Via Jeff Domansky
Dean Ryan G. Martin's insight:

Consistent blogging improves your online reputation. Yet, writing a fresh update daily is entirely different from convincing your audience to read and take action. Secret is: Write first, market next.  

more...
Jeff Domansky's curator insight, November 9, 2014 1:28 AM

Accelerate your #blogging with this ebook from Hubspot #contentmarketing #PR

Marco Favero's curator insight, November 9, 2014 7:12 AM

aggiungi la tua intuizione ...

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
Scoop.it!

18 Ways to Grow Your Blog Audience

18 Ways to Grow Your Blog Audience | My Scoops | Scoop.it

Do you know what is the fastest way to grow your blog audience? 


Model the successful bloggers that have already achieved success! We’ll go through 18 of the most effective strategies to build your blog audience. And I’ll show you examples of bloggers who used those strategies to build a large following....


Via Jeff Domansky
Dean Ryan G. Martin's insight:

Blogging is hardwork. If you want people to read your blog, work hard by writing something interesting. 

more...
Jeff Domansky's curator insight, August 16, 2015 2:40 AM

Excellent blog building tips from Eugene Mota.

Intriguing Networks's curator insight, August 16, 2015 5:45 AM

Useful for all thanks 

Thorsten Strauss's curator insight, September 24, 2015 7:40 AM

best practice: blogging, audience building

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
Scoop.it!

10 Simple Hacks That Will Increase Your Blog Traffic : @ProBlogger

10 Simple Hacks That Will Increase Your Blog Traffic : @ProBlogger | My Scoops | Scoop.it

We did it by better optimizing the traffic we received from each piece of content that we posted online. We decided to blog smarter, and not just harder.The good news is that you can easily do it, too.Here are the 10 ‘hacks’ that we used to optimize traffic on our own blog. Most of them will make an instant impact on your traffic growth, so plan to implement a few as soon as you can....


Via Jeff Domansky
Dean Ryan G. Martin's insight:

Reading this blog post makes me realize being a blogger who blogs every day isn't enough. Be a smart blogger instead.  

more...
Jeff Domansky's curator insight, January 15, 2015 10:59 AM
Garret Moon shares 10 valuable tips to help you get the most out of your blogging.
Sales Renewal's curator insight, January 17, 2015 7:40 AM

Get more from your blogging efforts by sharing and re-sharing (that's the key). When you're scheduling your blog posts, be sure to take the time to "re-schedule" them. This social sharing schedule timetable is a good guide for getting started.

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
Scoop.it!

15+ Ways to Create New Content from Old Content | Kim Garst

15+ Ways to Create New Content from Old Content | Kim Garst | My Scoops | Scoop.it

As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.

 

Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!...


Via Jeff Domansky
Dean Ryan G. Martin's insight:

This is a recommended read for all content marketers and SEO writers out there. It's really helpful. 

more...
John Norman's curator insight, January 7, 2015 6:46 PM

Lots of good content recycling tips here. I have taken not of the details and intend to apply them. You should too. Well done Kim and good comments from Jeff Domansky

rodrick rajive lal's curator insight, January 9, 2015 10:22 AM

This is what most content creators will do, recycle old content to produce new content from an older content that has been tweaked and modified. As an an active blogger, I do the same with great effect. The implications for educationists lies in their ability to re-visit old posts after a lapse of some time whereby they can tweak and retouch observations according to what they have done in class. It always makes sense to re-visit old content and see how this content can be made more relevant to existing trends. While recycling might be achieved through re-posting of content as it is, a more pro-active approach would be to consider changing the title, adding more content and in addition, making necessary changes and corrections to make 'Old content' more in line with the latest in the industry. No doubt it might be difficult for content creators to continue producing good content throughout, so it makes sense to try recycling older content.

Alfredo Corell's curator insight, January 18, 2015 3:07 PM

Created or posted for marketing. But most of the tips are very helpful also for Lecturing/Teaching