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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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4 Ways To Improve Customer Experience Using Data

4 Ways To Improve Customer Experience Using Data | My Scoops | Scoop.it
Enhancing your customer's experience of your website isn't an art, it's a science involving the use of data. Find out how you can take advantage.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Know the data. Understand the data. Interpret the data.

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4 Essential Strategy Questions Answered with Analytics

4 Essential Strategy Questions Answered with Analytics | My Scoops | Scoop.it

 

In any competitive market, accurate strategic insight can be the difference between being ahead and being left behind. Get ahead with competitive analytics. Herein lies the importance of competitive intelligence. In any competitive market, accurate strategic insight can be the difference between being ahead and being left behind. It’s relatively easy to identify broad trends in the marketplace. However, competitive analytics allow you to go deeper, answering highly targeted and specific questions in the context of your unique competitive set.

Dean Ryan G. Martin's insight:

Reading this blog post makes me realize SEO without Analytics is like playing a chess game without strategy.

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DiedraSmith's curator insight, March 4, 2015 2:40 AM

Good afternoon, everybody, nice to meet you

CIM Academy's curator insight, March 4, 2015 7:26 AM

Undertaking a strategic appraisal of competitors is important and this article demonstrates how this can be addressed.

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Data, Design and Analytics: Is This the Future of Marketing?

Data, Design and Analytics: Is This the Future of Marketing? | My Scoops | Scoop.it
The growth of the World Wide Web has fundamentally changed marketing. The discipline is now far more complex and the choice in tools, channels and techniques seems to be increasing every day. I'm exploring how data, design and analytics is shaping the future of marketing.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Certainly. Data, design and analytics play a hand-in-hand role in online marketing success. One can't stand without the help of the other. Even in offline marketing, these things are important too.

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The State of B2B Digital Marketing Analytics

The State of B2B Digital Marketing Analytics | My Scoops | Scoop.it
Marketing Strategy - Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Email marketing tops the list.

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Pantelis Chiotellis's curator insight, March 10, 2015 4:44 PM

The report was based on data from a survey of 328 senior B2B marketing executives, three-quarters of whom work for companies in the technology sector. Most respondent (84%) say they invest some budget in analytics.

Most B2B marketers (85%) say they are able to use their organization’s analytics data to measure digital marketing effectiveness, and 65% say analytics has helped increase their organization’s sales revenue by more than 10%.

Email is the most tracked B2B digital marketing tactic (100% of respondents who use the tactic measure effectiveness), followed by content marketing (86%).

Rescooped by Dean Ryan G. Martin from consumer psychology
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Five Things University Marketing Programs Aren't Teaching (but should)

Five Things University Marketing Programs Aren't Teaching (but should) | My Scoops | Scoop.it

"With online marketing changing at such a rapid pace, it's hard for educators to keep up. Columnist Travis Wright suggests ways business schools should revamp their marketing programs for the 21st century ..."


Via Leona Ungerer
Dean Ryan G. Martin's insight:

“Content is king!” is the rallying cry of today’s marketers, and it takes a special kind of writer to script fantastic content marketing pieces. - I agree, 100%.

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