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Rescooped by Dean Ryan G. Martin from Lean content marketing
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Are You Making These 8 Content Marketing Mistakes?

Are You Making These 8 Content Marketing Mistakes? | My Scoops | Scoop.it

There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty marketing budget and infinite resources, all of us would execute content marketing the “right” way. Unfortunately, that often isn’t the case.


Via Guillaume Decugis
Dean Ryan G. Martin's insight:

"Mistake #5: Content Has To Be Perfect & Long" I agree. A 140-character tweet is a content. It's probably the shortest content but believe it, it can still attract attention - especially if it contains a link and photo. 

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Guillaume Decugis's curator insight, March 9, 2015 5:26 PM

Or I would say: fortunately. 


Because if you believe some of the gurus of content marketing, it might look much harder than you think.


Vertical Measure's Arnie Kuenn makes a great job at debunking 8 common mistakes or myths which are often believed about content marketing. 


A great post showing how content marketing can - and for many SMBs should - be lean. 

Marco Favero's curator insight, March 10, 2015 2:55 AM

aggiungi la tua intuizione ...

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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Why SEO Is Actually All About Content Marketing

Why SEO Is Actually All About Content Marketing | My Scoops | Scoop.it
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.

Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.

Via Jeff Domansky
Dean Ryan G. Martin's insight:

Simply put, when you're optimizing a website for search engines, you're required to do content marketing. 

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Jeff Domansky's curator insight, February 20, 2015 11:47 PM

Very useful post on SEO and content marketing.

Union des OT en Libournais's curator insight, February 27, 2015 5:32 AM

Cet article explique en quoi ces 2 domaines (SEO et Marketing de contenu) sont indissociables.
En effet, le marketing de contenu est une des principales composantes du SEO pour le positionnement sur les moteurs de recherche car il permet de répondre à la quasi-totalité des critères imposés par Google (à savoir: texte pertinent, mots-clés, backlinks, etc.)