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Be Number 1 in Google: Leads Ahoy Gives 50% Off Video Animations

Be Number 1 in Google: Leads Ahoy Gives 50% Off Video Animations | My Scoops | Scoop.it
Be Seen! Leads Ahoy announces 50% off to all logo, video intro and outro animations for all business owners. Discount Code: march50dm
Dean Ryan G. Martin's insight:
This might be the answer to your #SEO, #ContentMarketing and #SocialMedia needs.
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Rescooped by Dean Ryan G. Martin from MarketingHits
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Does Your Content Marketing Need a DAM Makeover? #Infographic

Does Your Content Marketing Need a DAM Makeover? #Infographic | My Scoops | Scoop.it
Successful content marketers manage their digital assets as carefully and intelligently as they would manage their money. Do you?

Via Brian Yanish - MarketingHits.com
Dean Ryan G. Martin's insight:

It's impossible to succeed in search engine optimization without quality content marketing. 

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SENAME Interactive's comment, April 16, 2015 1:52 AM
I wish to be authentic and be myself. Whatever I share reflects me hence I will be cautious in sharing things..It's like public speaking.
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Mastering Local SEO (Part 10): Best Practices, Tutorial Videos, The Recap

Mastering Local SEO (Part 10): Best Practices, Tutorial Videos, The Recap | My Scoops | Scoop.it
Mastering Local SEO is a lecture series prepared by Leads Ahoy, which is divided into ten parts.


The lecture covers the basics, local promotion techniques, review management, social media, best practices and Google tutorial videos.

Dean Ryan G. Martin's insight:

Never ignore local SEO. It's strongly recommended for every local businesses with a website or a blog to perform its basic and advanced techniques.  

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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Social Media or SEO: Which Is More Important to Your Business?

Social Media or SEO: Which Is More Important to Your Business? | My Scoops | Scoop.it

Back in the day, well optimised sites with a multitude of keyword-rich backlinks were seen as the only way of getting your website ranking in the SERPs. But not anymore!


Via Bonnie Burns, Pantelis Chiotellis
Dean Ryan G. Martin's insight:

SEO and social media play a vital role in digital marketing. Social media serves as a powerful strategy in off-page SEO.   

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Bonnie Burns's curator insight, February 5, 2015 1:44 PM
Despite social and SEO clearly still co-existing as distinct marketing strategies, there really is no straight answer as to which is better for your business, as each boosts the efforts you make with the other. You simply can’t be creating content these days (onsite or offsite) without sharing it socially

Craig Tuttle's curator insight, February 6, 2015 6:04 AM

Which do you prefer....SEO or Social Media? 

Susan Mackay's curator insight, February 9, 2015 9:09 AM

Which do you think works best?  Social media or Search Engine Optimization

Rescooped by Dean Ryan G. Martin from The MarTech Digest
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Google Panda 4.1: what digital marketers should know - Fourth Source

Google Panda 4.1: what digital marketers should know  - Fourth Source | My Scoops | Scoop.it

Digest...

 

The Panda 4.1 update is thought to have been introduced because Google has discovered some new signals to help it detect low-quality content. So sites with thin or aggregated content can expect to lose visibility in search results, while sites with comprehensive, helpful and user-oriented content are likely to benefit.

 

According to Google, Panda 4.1 is also supposed to help small to medium sized businesses rank better. In the past, the challenge that Google faced was that bigger sites often benefited the most, just because they showed a good amount of relevant signals (such as backlinks). Now Google is trying to find the right balance for assessing the different signals from both bigger and smaller sites. It is evaluating signals from large and small sites in different ways because they require different benchmarks.

 

So in summary: If you are impacted by Panda, delete landing pages that are optimised for single keywords and pages that are performing poorly. And create fewer, relevant, high value pages that comprehensively cover a topic rather than having several pages with similar content. This will improve the user-experience and have a positive impact on rankings in the medium to long term.

 

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Via CYDigital
Dean Ryan G. Martin's insight:

Good job, Panda!

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CYDigital's curator insight, October 16, 2014 7:10 AM

It always comes back to quality content...always. Quality content keeps you out of trouble, but doesn't necessarily drive your page to the top of the SERP. You just have to have it.

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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How Google Judges Quality and What You Should Do About It

How Google Judges Quality and What You Should Do About It | My Scoops | Scoop.it
Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Quality Content + Marketing = Good Content Marketing

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Rescooped by Dean Ryan G. Martin from Lean content marketing
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Are You Making These 8 Content Marketing Mistakes?

Are You Making These 8 Content Marketing Mistakes? | My Scoops | Scoop.it

There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty marketing budget and infinite resources, all of us would execute content marketing the “right” way. Unfortunately, that often isn’t the case.


Via Guillaume Decugis
Dean Ryan G. Martin's insight:

"Mistake #5: Content Has To Be Perfect & Long" I agree. A 140-character tweet is a content. It's probably the shortest content but believe it, it can still attract attention - especially if it contains a link and photo. 

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Guillaume Decugis's curator insight, March 9, 2015 5:26 PM

Or I would say: fortunately. 


Because if you believe some of the gurus of content marketing, it might look much harder than you think.


Vertical Measure's Arnie Kuenn makes a great job at debunking 8 common mistakes or myths which are often believed about content marketing. 


A great post showing how content marketing can - and for many SMBs should - be lean. 

Marco Favero's curator insight, March 10, 2015 2:55 AM

aggiungi la tua intuizione ...

Rescooped by Dean Ryan G. Martin from Public Relations & Social Marketing Insight
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Why SEO Is Actually All About Content Marketing

Why SEO Is Actually All About Content Marketing | My Scoops | Scoop.it
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.

Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.

Via Jeff Domansky
Dean Ryan G. Martin's insight:

Simply put, when you're optimizing a website for search engines, you're required to do content marketing. 

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Jeff Domansky's curator insight, February 20, 2015 11:47 PM

Very useful post on SEO and content marketing.

Union des OT en Libournais's curator insight, February 27, 2015 5:32 AM

Cet article explique en quoi ces 2 domaines (SEO et Marketing de contenu) sont indissociables.
En effet, le marketing de contenu est une des principales composantes du SEO pour le positionnement sur les moteurs de recherche car il permet de répondre à la quasi-totalité des critères imposés par Google (à savoir: texte pertinent, mots-clés, backlinks, etc.)

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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6 Free Tools to Help Keyword Research

6 Free Tools to Help Keyword Research | My Scoops | Scoop.it
Nowadays, it's not only risky to focus on certain keywords, but it's counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

A successful SEO campaign starts with keyword research. If you don't believe, read this...

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stevejohnson's curator insight, January 15, 2015 11:07 AM

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