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Scooped by Dean Ryan G. Martin
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Be Number 1 in Google: Leads Ahoy Gives 50% Off Video Animations

Be Number 1 in Google: Leads Ahoy Gives 50% Off Video Animations | My Scoops | Scoop.it
Be Seen! Leads Ahoy announces 50% off to all logo, video intro and outro animations for all business owners. Discount Code: march50dm
Dean Ryan G. Martin's insight:
This might be the answer to your #SEO, #ContentMarketing and #SocialMedia needs.
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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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Google Tips and Tricks - "I didn't know I could do that in Google!"

Google tips and tricks presentation to educators on Nov. 6, 2014 at BIT14 (ECOO) in Niagara Falls Ontario Canada.

Via Tom D'Amico (@TDOttawa) , Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Google is the giant search engine since it becomes a household name. A lot of people, however, don't know how powerful it is. This slide presentation enumerates the tips and tricks you need to know. 

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Jennifer McGuff's curator insight, August 1, 2015 4:49 PM

Google tips, tricks and tutorials that I definitely did not know about it.

Christine Rounsevell's curator insight, August 26, 2015 8:28 PM

Ok. I admit I didn't know Google could do half those things!

ManufacturingStories's curator insight, November 19, 2015 5:31 PM

#Google #Education #Apps

Rescooped by Dean Ryan G. Martin from Content marketing automation
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There is No Duplicate Content Penalty in Google

There is No Duplicate Content Penalty in Google | My Scoops | Scoop.it

There is no duplicate content penalty.  Yes, really. The issue of duplicate content is a real one for webmasters.  But Gary Illyes at SMX this week stressed that duplicate content is not a penalty and that it is just a myth – it is actually a filter. 


Via Guillaume Decugis
Dean Ryan G. Martin's insight:

It's hard to believe I'm reading this post. If for some reasons this is true, what's really the difference between content duplication and content syndication?

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Guillaume Decugis's curator insight, March 9, 2015 10:53 PM

That's an important precision and it comes from... Google's Gary Illyes.


Why is it important? Because it means it impacts only those pages of your site which might have duplicate content - not the entire site. 


The confusion some professional SEOs have made on this topic show that there is a lot of myths which can circulate fast since nobody but Google knows how Google works. 


All the more since it is not news but simply a reminder of what Google's Matt Cutts said already some time ago: "Google looks for duplicate content and where we can find it, we often try to group it all together and treat it as of it's just one piece of content."


Another similar myth we've heard a lot is that content curation can be seen as duplicated content, which is a fundamental misunderstanding of what content curation and duplicate content are as one has content curation brings SEO benefits while the other has none.

Rescooped by Dean Ryan G. Martin from The MarTech Digest
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Google Panda 4.1: what digital marketers should know - Fourth Source

Google Panda 4.1: what digital marketers should know  - Fourth Source | My Scoops | Scoop.it

Digest...

 

The Panda 4.1 update is thought to have been introduced because Google has discovered some new signals to help it detect low-quality content. So sites with thin or aggregated content can expect to lose visibility in search results, while sites with comprehensive, helpful and user-oriented content are likely to benefit.

 

According to Google, Panda 4.1 is also supposed to help small to medium sized businesses rank better. In the past, the challenge that Google faced was that bigger sites often benefited the most, just because they showed a good amount of relevant signals (such as backlinks). Now Google is trying to find the right balance for assessing the different signals from both bigger and smaller sites. It is evaluating signals from large and small sites in different ways because they require different benchmarks.

 

So in summary: If you are impacted by Panda, delete landing pages that are optimised for single keywords and pages that are performing poorly. And create fewer, relevant, high value pages that comprehensively cover a topic rather than having several pages with similar content. This will improve the user-experience and have a positive impact on rankings in the medium to long term.

 

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Via CYDigital
Dean Ryan G. Martin's insight:

Good job, Panda!

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CYDigital's curator insight, October 16, 2014 7:10 AM

It always comes back to quality content...always. Quality content keeps you out of trouble, but doesn't necessarily drive your page to the top of the SERP. You just have to have it.