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Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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The State of B2B Digital Marketing Analytics

The State of B2B Digital Marketing Analytics | My Scoops | Scoop.it
Marketing Strategy - Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix.

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

Email marketing tops the list.

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Pantelis Chiotellis's curator insight, March 10, 2015 4:44 PM

The report was based on data from a survey of 328 senior B2B marketing executives, three-quarters of whom work for companies in the technology sector. Most respondent (84%) say they invest some budget in analytics.

Most B2B marketers (85%) say they are able to use their organization’s analytics data to measure digital marketing effectiveness, and 65% say analytics has helped increase their organization’s sales revenue by more than 10%.

Email is the most tracked B2B digital marketing tactic (100% of respondents who use the tactic measure effectiveness), followed by content marketing (86%).

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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6 Examples of Perfect B2B Video Marketing - Kapost Content Marketing Blog

6 Examples of Perfect B2B Video Marketing - Kapost Content Marketing Blog | My Scoops | Scoop.it
Thanks to the growth of platforms like YouTube, Vine, and Vimeo, video is becoming an increasingly effective marketing channel. With 90% of online customer

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

This 2015, never forget to include video marketing in your daily campaign. Quality videos attract more people than articles and infographics. 

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Antonio Basile's curator insight, January 9, 2015 3:59 PM

Video is an awesome tool for B2B.

Rescooped by Dean Ryan G. Martin from Business: Economics, Marketing, Strategy
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B2B Marketing: PPC Increases Revenue By 100%

B2B Marketing: PPC Increases Revenue By 100% | My Scoops | Scoop.it
Paid search was an important marketing channel for startup HourlyNerd. However, because its space includes very large and entrenched players, the broad keywords HourlyNerd was using in its campaigns were expensive and did not generate highly qualified leads.Read on to find out how the team at HourlyNerd optimized the PPC program from backend technology all the way through to internal-expert created content for lead nurturing. Paid search went from almost being dropped from the marketing strategy

Via Pantelis Chiotellis
Dean Ryan G. Martin's insight:

PPC can really be expensive. With deep understanding and further training, however, PPC generates leads and improves your internet marketing campaign. 

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