My Random Jottings
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Rescooped by Justin Wheeler from Writers & Books
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How Can Countries Use Literature to Promote Tourism? : Publishing Perspectives

How Can Countries Use Literature to Promote Tourism? : Publishing Perspectives | My Random Jottings | Scoop.it

Colombia is using the tag line 'Magical Realism' to promote tourism. How can other countries exploit their literary heritage to bring in visitors?


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How 25 year old Martin Varsavsky raised 12 million dollars

How 25 year old Martin Varsavsky raised 12 million dollars | My Random Jottings | Scoop.it
Martin Varsavsky founded 7 companies in Madrid, but he was once a poor student, looking to raise 12 million dollars to make his first BIG deal.

 

Great article on overcoming numerous obstacles to making the big score!

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Discover Which Marketing Programs Really Work

Discover Which Marketing Programs Really Work | My Random Jottings | Scoop.it
At MarketingExperiments.Com, researchers test marketing programs to see if they really work.

 

Hours of fun can be spent on this site!

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Steal My Vacation: Norma Kamali’s Provence

Steal My Vacation: Norma Kamali’s Provence | My Random Jottings | Scoop.it
The designer always returns to Provence because of the quality of its olive oil, which she considers the best in the world. Here’s her take on getting a taste of the region.
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5 Lessons From the Best Example of Content Marketing Ever?

5 Lessons From the Best Example of Content Marketing Ever? | My Random Jottings | Scoop.it
McDonald's Canada has answered more than 10,000 questions posed by their customers to create perhaps the greatest content marketing program ever.

 

Here’s the deal.

 

Your industry doesn’t matter. What matters is that big companies are embracing big content, and in so doing they are changing the expectations of YOUR customers, whether you like it or not. It doesn’t matter whether anyone in your industry is doing real-time Twitter response.

 

5 Lessons for Your Company From McDonald’s Canada

 

1. Embrace Self-Serve Information

2. Make Information a Spectator Sport

3. Identify Customer Knowledge Gaps

4. Market your Marketing

5. A Skill not a Job

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Rescooped by Justin Wheeler from The Asian Food Gazette.
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Indian Stir Fried Noodles ~ IndianSimmer - Indian food made easy plus more!

Indian Stir Fried Noodles ~ IndianSimmer - Indian food made easy plus more! | My Random Jottings | Scoop.it

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