My marketing notes
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My marketing notes
marketing notes
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The PR Industry of the Future Must Happen Now | Spin Sucks

The PR Industry of the Future Must Happen Now | Spin Sucks | My marketing notes | Scoop.it
Marc Pritchard of P&G fame challenges the PR industry to gain control of the brand, take a leadership role, and get over its inferiority complex.
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Bodyform fights sarcasm with sarcasm: 'Hi Richard. We loved your post on our Facebook page' | The Wall Blog

Bodyform fights sarcasm with sarcasm: 'Hi Richard. We loved your post on our Facebook page' | The Wall Blog | My marketing notes | Scoop.it
Rather than endure the recent ‘vagina social media backlash’ of fellow feminine hygiene brand FemFresh, Bodyform has chosen to fight sarcastic Facebook...
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6 Parameters to Keep In Mind When Designing a Lead Nurture Program - B2B Marketing

6 Parameters to Keep In Mind When Designing a Lead Nurture Program - B2B Marketing | My marketing notes | Scoop.it
Lead nurture can range from the very simple to the very complex (which could take hundreds of hours to build).
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Social Analytics Tools That Let You Harness Engagement

Social Analytics Tools That Let You Harness Engagement | My marketing notes | Scoop.it
Your website can only take you so far. It provides a point of reference when people are looking f...
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Customer Value Artist: What gets measured by marketing gets valued.

Customer Value Artist: What gets measured by marketing gets valued. | My marketing notes | Scoop.it
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Digital Crisis Management 101: A Macro View

Digital Crisis Management 101: A Macro View | My marketing notes | Scoop.it
Digital Crisis management is hard work. It’s complicated work. But it’s also not rocket science once you understand the mechanics of the process. Today, let’s break down crisis ma...
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Four “New Marketing” Skills You’d Better Learn Quick - B2B Marketing

Four “New Marketing” Skills You’d Better Learn Quick - B2B Marketing | My marketing notes | Scoop.it
B2B Marketing today has changed significantly. Whether you’ve been out of it for awhile, or want to make sure your skill set keeps up, here are four skills I recommend you learn quickly.
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7 Questions That Lead to Incredibly Effective Marketing Campaigns

7 Questions That Lead to Incredibly Effective Marketing Campaigns | My marketing notes | Scoop.it
If you’re launching a new product, designing a sale or getting your business ready now for your version of Black Friday or Small Business Saturday, there are series of steps that you need to include in the planning process in order to create the...
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