My IMC - Milestone - 1
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My IMC - Milestone  - 1
Integrated Marketing Communications
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lynx | Artistic Marketing

lynx | Artistic Marketing | My IMC - Milestone  - 1 | Scoop.it
Posts about lynx written by jadean100
James Copson's insight:

I thought this was a great read for my first scoop it post in relevence to week 1. Brands within the IMC need brand messaging . The lynx product alone without the brand and the marketing communication would be generic un-interesting and hold no significance to consumers thus highlighting that branding is the mix of communication and imagery that identifies. Lynx marketing was effective through the use of attractive woman and funny catch phrases such as "clean your balls" which attracts the males to buy the product as it implys that using lynx will attract beautiful woman. 

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Why Strong Branding Matters to Your Business

Why Strong Branding Matters to Your Business | My IMC - Milestone  - 1 | Scoop.it
A strong brand is more than just a logo. It's your special sauce that makes your business different. Here's why branding is so important.
James Copson's insight:

I though this article was ineteresting people seem to believe Branding is just a logo. Branding is the image and is how customers percieve a product. Without good branding consumers may get confused with your product and a similar competitors product. 

 

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Richard Ott's comment, March 21, 2013 10:58 PM
Strong brands are vital! I liked this article and found it a really good link to discussions we had in week two in regards to brands. Big brands are the most important asset to a business and can increase the overall value of the company. Brands can be worth more than a physical product or building type asset and need to be protected to ensure their integrity. I think this highlights a potential issue with social media...could opening up and inviting discussion and opinions on brands end up damaging the brand? What if perception turns negative...it can be difficult to control social media. So brands can be a catch twenty two...with both poitive and negative aspects.
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Is the Brand Architecture the Right Solution for Your Small Business?

Is the Brand Architecture the Right Solution for Your Small Business? | My IMC - Milestone  - 1 | Scoop.it
Is the Brand Architecture the Right Solution for Your Small Business?
James Copson's insight:

This article was a good read due it analysing brand archieture from a small companies point of veiw. The process makes the brand architecture visible and clear to the targeted customers. But is very critical decision to choose which brand architecture should be used. For introducing new product, corporate brand should be used. If another company is being acquired, then individual branding is best. Sub brands are between the individual and corporate brands. Before choosing the right brand architecture, business should have a look on the pros and cons of that brands architecture.

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Social Media Campaigns Don't Match Consumer Engagement Patterns

Social Media Campaigns Don't Match Consumer Engagement Patterns | My IMC - Milestone  - 1 | Scoop.it
What are you doing to improve digital campaign performance? A new study aims to help you apply best practices to your online marketing processes.
James Copson's insight:

I thought this article was overall  interesting, it is discussing the research found about social Media Campaings and whether or not they follow through with actual increase sales of product/service being marketed. It seems that social media brings alot on engagement of a product but does not show signifincat results in sales of a product. 

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Richard Ott's comment, March 21, 2013 10:53 PM
I liked this article as it highlights the difficulty of converting exposure and interest into sale and revenue. Often marketing spend involves enormous sums but how effective is the money spent? It's important that the are accurate measures in place to calculate the impact if the campaign. Also it depends on the objectives...perhaps exposure was the main reason for some companies. The overall goal might not be sales dollars but brand awareness.