My digital marketing treasure trove
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My digital marketing treasure trove
Resources and knowledge in digital marketing and social media
Curated by Beth Williams
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A Scientific Guide To Writing Popular--And Sharable--Headlines For Twitter, Facebook, And Your Blog

A Scientific Guide To Writing Popular--And Sharable--Headlines For Twitter, Facebook, And Your Blog | My digital marketing treasure trove | Scoop.it
What words are we most attracted to on Twitter? Why do we click on particular pictures on Facebook? How long is too long?
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Battle Of The Brands: Companies With The Best Grammar Win - Forbes

Beth Williams's insight:

Why every business needs a good copywriter!

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In-Store Gets the Cold Shoulder, as More Women Favor Web Buying - eMarketer

In-Store Gets the Cold Shoulder, as More Women Favor Web Buying - eMarketer | My digital marketing treasure trove | Scoop.it
A slim 6% of women are still getting the majority of their product information in-store, according to research; for the rest, digital is the way to go.
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The State of Pinterest: What Content Marketers Need to Know Now

The State of Pinterest: What Content Marketers Need to Know Now | My digital marketing treasure trove | Scoop.it
The buzz about Pinterest seems to have calmed down a bit in the last few months, but it's still a very powerful tool for content marketers. According to
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10 Easy Ways to Promote Your Site Through Link Building

10 Easy Ways to Promote Your Site Through Link Building | My digital marketing treasure trove | Scoop.it
If you're not sure where to begin when it comes to building links with other sites, this quick-hitting list is a great place to start.
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Google + ouvre la porte à de meilleurs référencements

Eric Schmidt, ex-PDG de Google, a présenté son livre « The New Digital Age » dans une interview parue dans le Wall Street Journal. Il a en outre révélé
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2013 Prediction: Your Social Media Team Will Add a Dedicated Content Strategist

2013 Prediction: Your Social Media Team Will Add a Dedicated Content Strategist | My digital marketing treasure trove | Scoop.it
The pressure to produce content that works has never been higher, and it's more necessary than ever to "fail fast," because the next shot at your audience is often just minutes or hours away.
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Facebook ads 'on a par' with TV campaigns, say fmcg brands

Facebook ads 'on a par' with TV campaigns, say fmcg brands | My digital marketing treasure trove | Scoop.it
Facebook is now “on a par with TV” for effective advertising but return on investment is far better, claim fmcg brands…
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Pinterest's 100 Most Influential Users: Here's Where They Live

Pinterest's 100 Most Influential Users: Here's Where They Live | My digital marketing treasure trove | Scoop.it
Most users live in rural areas. But not the people with the most pull.
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Brad Feld: Social Media Tactics Without Strategy Are Useless

Brad Feld: Social Media Tactics Without Strategy Are Useless | My digital marketing treasure trove | Scoop.it
BRAD FELD: In business, one hears over and over again "tactics without strategy is useless." This applies to social media, as well as everything else, yet many companies simply view social media as another marketing tactic.
Beth Williams's insight:

It's important to build your strategy with your target market in mind. Social media platforms attract different users and usership.

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Sci-Fi's Underground Hit

Sci-Fi's Underground Hit | My digital marketing treasure trove | Scoop.it
How a deal between a self-published novelist and Simon & Schuster is resetting the rules for book publishing.
Beth Williams's insight:

In 2012, 25% of Amazon's top-sellers were self-published works. 

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It's a Marathon, Not a Sprint: The Real Reason Start-ups Fail

It's a Marathon, Not a Sprint: The Real Reason Start-ups Fail | My digital marketing treasure trove | Scoop.it
Ask 10 entrepreneurs why startups fail and you'll get 10 different answers. But there's just one simple cause underlying all of them.
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A scientific guide to posting Tweets, Facebook posts, Emails and Blog posts at the best time - - The Buffer Blog

A scientific guide to posting Tweets, Facebook posts, Emails and Blog posts at the best time - - The Buffer Blog | My digital marketing treasure trove | Scoop.it
When is the best time to tweet, best time to post to Facebook or the best time to send emails or best time to publish blogposts? We found out today:
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What is Content Marketing? | Business 2 Community

What is Content Marketing? | Business 2 Community | My digital marketing treasure trove | Scoop.it
If you are a digital marketer like me then you are also hearing a lot now a days about content marketing.I was planning to write few posts on content marketing
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Mobile Stakes Its Claim on Local Search - eMarketer

Mobile Stakes Its Claim on Local Search - eMarketer | My digital marketing treasure trove | Scoop.it
While US local searchers on PCs are more likely to use the computer at the beginning of the search path, searchers on tablets and smartphones end many searches on mobile devices.
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Interview: Sonia Simone de Copyblogger sur l’art de se connecter avec plus grand que soi et se distinguer

Interview: Sonia Simone de Copyblogger sur l’art de se connecter avec plus grand que soi et se distinguer | My digital marketing treasure trove | Scoop.it
Sonia Simone est co-dirigeante et copropriétaire du blog Copyblogger, célèbre blog anglo-saxon et poids lourd du copywriting et du marketing appliqués aux blogs, fort d’une audience de plusieurs ce...
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7 Ways to Write Damn Bad Copy

7 Ways to Write Damn Bad Copy | My digital marketing treasure trove | Scoop.it
It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented
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How to Do an SEO Audit of Your Website

How to Do an SEO Audit of Your Website | My digital marketing treasure trove | Scoop.it
Follow these five steps to make sure your site is as optimized for search as it should be.
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The New Era of SEO: Content Strategy

The New Era of SEO: Content Strategy | My digital marketing treasure trove | Scoop.it
Well-known industry players are starting to say that content strategy is the new SEO. Some argue that traditional link building strategies are dead.
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The Ultimate Guide to Measuring Your Pinterest Marketing Success

The Ultimate Guide to Measuring Your Pinterest Marketing Success | My digital marketing treasure trove | Scoop.it
Learn how you can measure the success of your Pinterest marketing strategy.
Beth Williams's insight:

Pinterest gets business friendly

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Pinterest Launches New Data Analytic Tool For Businesses As It Prepares To Monetize | TechCrunch

Pinterest Launches New Data Analytic Tool For Businesses As It Prepares To Monetize | TechCrunch | My digital marketing treasure trove | Scoop.it
Pinterest has started rolling out Pinterest Web Analytics, a tool that will allow businesses to see how many visitors the content-sharing service is referring to their sites.
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7 Brands Using Vine Well, and 7 Ways You Can Too | Business 2 Community

7 Brands Using Vine Well, and 7 Ways You Can Too | Business 2 Community | My digital marketing treasure trove | Scoop.it
Having begun my inbound career as a social media strategist, I am always excited when a new platform or tool is introduced. I can’t wait to check it out and
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The Key Thing Entrepreneurs Need to Understand About Storytelling • Rude Baguette

The Key Thing Entrepreneurs Need to Understand About Storytelling • Rude Baguette | My digital marketing treasure trove | Scoop.it
France's Startup Blog - Covers Paris Tech, Mobile & Web entrepreneurs/investors, balancing breaking news with in-depth analysis.
Beth Williams's insight:

Storytelling is key for digital marketing, especially in integrating social media. The consumer-brand relationship needs to be a 2-way street, a conversation. Storytelling is a classic and effective way of engaging individuals in a conversation.

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