My Business
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My Business
Subjects of general interest in running a business
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Don’t Confuse Reputation With Brand | MIT Sloan Management Review

Don’t Confuse Reputation With Brand | MIT Sloan Management Review | My Business | Scoop.it
The recent spate of corporate scandals and executive misdeeds, including
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Employee Engagement - "Are you running a one size fits all strategy?" - The Best Practice Manager

Employee Engagement - "Are you running a one size fits all strategy?" - The Best Practice Manager | My Business | Scoop.it
To ensure employee engagement you need to appreciate and embrace the differences in generations. Generation’s change, but you can't change generations.
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The HubSpot Culture Code: Creating a Company We Love

The HubSpot Culture Code: Creating a Company We Love | My Business | Scoop.it
The public beta of HubSpot's Culture Code slide deck. Take an inside look at HubSpot, the people behind it, and what makes us tick.
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16 Articles on Defining Brand Strategy and Business Branding Topics

16 Articles on Defining Brand Strategy and Business Branding Topics | My Business | Scoop.it
Business branding (and by business branding we mean the entire brand promise and experience, not just a name and a logo) is an undercurrent throughout Brainzooming blog content.  Brand strategy is ...
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Business and humanity are not separate to nature

Business and humanity are not separate to nature | My Business | Scoop.it
Business must be inspired by and run in harmony with nature if we are to escape our damaging reductionist view of the world, says Giles Hutchins...
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What happens if America falls off the fiscal cliff?

What happens if America falls off the fiscal cliff? | My Business | Scoop.it
Heidi Moore: It already has – markets have partly priced in the automatic cuts.
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Infographic: The Art and Science of Modern Marketing — It's All About Revenue: The Revenue Marketing Blog

Infographic: The Art and Science of Modern Marketing — It's All About Revenue: The Revenue Marketing Blog | My Business | Scoop.it
You know the old lines and adages. “Marketing is a dark art.” “I know half my marketing budget isn’t wasted, I just don’t know what half.” These are common refrains of the marketing world.
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Government designed for new times | Government designed for new times | McKinsey & Company

Government designed for new times | Government designed for new times | McKinsey & Company | My Business | Scoop.it
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6 differences between corporate brands and product brands

6 differences between corporate brands and product brands | My Business | Scoop.it
Last week we addressed why Corporate Branding has taken prominence over product branding. The fact is that companies can no longer rely on s
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Lessons we can all learn from Zappos CEO Tony Hsieh

Lessons we can all learn from Zappos CEO Tony Hsieh | My Business | Scoop.it
At just 39, millionaire entrepreneur Tony Hsieh is world famous for creating a business that is both extremely profitable and fun to work for
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Corporate strategy in the age of sustainability

Corporate strategy in the age of sustainability | My Business | Scoop.it
In the race to conform to the latest sustainability trend, companies are losing sight of the bigger picture, writes Ioannis Ioannou
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The Social Advertising Landscape | Visual.ly

The Social Advertising Landscape | Visual.ly | My Business | Scoop.it
The media landscape is changing and social advertising is playing a bigger role now more than ever before. Learn the latest on the social ad space in
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A desperate failure in the financial system

A desperate failure in the financial system | My Business | Scoop.it
Financial markets are still failing to grasp the need for corporate change, despite evidence suggesting that in the longer term businesses will be better off...
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Will the Global Economy Tumble Off America’s Fiscal Cliff?

Will the Global Economy Tumble Off America’s Fiscal Cliff? | My Business | Scoop.it
If the U.S.can’t resolve its looming budget problems, the fallout could plunge the entire world economy into a chasm...
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Business ethics: am I boring you?

Business ethics: am I boring you? | My Business | Scoop.it
Essential to today's business yet not connecting with employees, business ethics need to be more than a tick-box exercise, says Katherine Bradshaw...
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Traditional Marketing Planning Is Wrong for Your New Venture

Traditional Marketing Planning Is Wrong for Your New Venture | My Business | Scoop.it
A more nimble approach can help startups succeed.
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