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Rescooped by Elsie Whitelock from Public Relations & Social Marketing Insight
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How to create the 1% of branded content that engages | SmartBlogs

How to create the 1% of branded content that engages | SmartBlogs | My Brand | Scoop.it
Here’s a depressing reality for most marketers: 99% of brand-created content generates little to no engagement on social media. It turns out that most peo

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Jeff Domansky's curator insight, November 14, 2014 1:54 AM

Lots of smart social and content marketing strategies in this post. Good read.

Rescooped by Elsie Whitelock from Public Relations & Social Marketing Insight
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6 Questions Your Prospects Expect Your Online Presence To Answer | Business 2 Community

6 Questions Your Prospects Expect Your Online Presence To Answer | Business 2 Community | My Brand | Scoop.it

Online analytics can be fascinating. They can provide insight into the quality of your online content, let you know just how engaged your Twitter followers are or simply provide a timely ego boost. However, in amongst all the good news, bad news and insight, there are certain analytics that rarely change.

 

Wherever you go, from B2B service providers to fashion retailers, the most visited web pages are usually the same. The most visited page on almost every website is the “About” page. No matter what you sell, your website visitors, social media followers and online prospects all want to know about you. More than want to know, they actually expect to get information about you. There are common questions every prospect expects to have answered by your online presence....


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Elsie Whitelock's insight:

Really good content for your About page

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Tom Fair's curator insight, May 11, 2013 3:12 PM

You can use this RIGHT NOW  to improve your Web presence!

Jeff Domansky's comment, May 11, 2013 3:48 PM
So glad it was useful Eventity. Comment appreciated.
Frank J. Papotto, Ph.D.'s curator insight, August 12, 2014 10:31 AM

 You will undoubtedly find that your company  is doing a great job answering these 6 questions if your organization is effective. Think about it.  Effective organizations have engaged employees, execute very well, are broadly aligned with their purposes and continually adapt to external conditions.  Customer service and product/service innovation will be responsive and timely,  employees will thoroughly understand what the company is all about and how it delivers on its mission; their sincere enthusiasm and dedication will make a strong case for  why customers should care....

Rescooped by Elsie Whitelock from Public Relations & Social Marketing Insight
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The 2014 Content Marketing Imperative | DZone

The 2014 Content Marketing Imperative | DZone | My Brand | Scoop.it

We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors.

 

And according to Harvard Business Review, “Solution Selling is Dead” because talking about our products and our solutions are no longer good enough. It may even hurt us in the buying process.

 

Why? Because our buyers are too smart. They see right through these self-serving tactics. They are looking for brands that put buyers first.

 

They are looking for brands that know how to connect on a human and emotional scale. In fact, the Corporate Executive Board’s latest report shows that “emotion beats promotion” by a factor of 2 to 1....


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Elsie Whitelock's insight:

Change is in the air. Look at your site. Does it map to the new paradigm? This post will help.

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Jeff Domansky's curator insight, December 8, 2013 10:04 AM

Michael Brenner offers compelling evidence that content marketing is critical for business success. Note CEB's important research advice: “emotion beats promotion” by a factor of 2 to 1." Recommended reading. 9/ 10