My Ad Opinions
4 views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by Darren Sabo from Free Open Source Apps and Tips for SMBs!

Smile's Better to Boost Small Businesses, Says New Research

Smile's Better to Boost Small Businesses, Says New Research | My Ad Opinions |

A simple smile and a friendly greeting can make customers feel much more loyal towards small independent companies, according to new Kingston University research...The study, which examined the retail behaviour of 2,006 consumers and the business practices of 1,216 decision makers in small and medium size enterprises (SMEs), reveals that a smile and a friendly hello is the most common reason (59 per cent) why consumers feel loyal towards independent retailers. However, only just over half (54 per cent) of respondents stated their small business employed this practice. Three in five consumers are also willing to pay more for a product from a small independent shop rather than deal with a large corporate retailer...More than a third of loyal consumers said they kept coming back because of excellent customer service and one in five said they valued businesses remembering their usual order.

Via Ashok Ramachandran
Darren Sabo's insight:

Even large businesses can benefit... a simple smile, hello, and thank you can go a LONG way with customers and coworkers alike!


Ashok Ramachandran's curator insight, June 16, 2013 1:52 PM

Small businesses can benefit from the personal touch.

RightWayStartUps's curator insight, June 28, 2013 4:20 PM
Just goes to show that it's not always what you say, but how you say it - with a smile :)
Rescooped by Darren Sabo from Public Relations & Social Marketing Insight!

A Pro Designer Shares the Psychology of Font Choices

A Pro Designer Shares the Psychology of Font Choices | My Ad Opinions |

Cool advice...Today’s infographic covers the psychology behind type choices. You will learn how serif, sans serif, script, modern, and display typefaces and their fonts are best used for moving your audience to feel how you want them to feel....

Via Jeff Domansky
Tyler Negus Snidow's curator insight, July 9, 2013 8:02 AM

Great overview.  

Constance S. Ward's curator insight, July 12, 2013 11:56 AM
Learn more about a subtle form of non-verbal communication
Miriam Gilbert's curator insight, July 19, 2013 3:07 PM

nice infographic on how different fonts create a different "feel" for copy...

Rescooped by Darren Sabo from Content Curation World!

Put Social Media Curation on Autopilot While Customizing Every Single Story: BundlePost

Put Social Media Curation on Autopilot While Customizing Every Single Story: BundlePost | My Ad Opinions |

Via Robin Good
Robin Good's curator insight, June 18, 2013 10:35 AM

BundlePost is a social curation web app which allows you to easily find relevant posts on the topics of your interest and to auto-schedule their republication on your preferred social media channel with your custom hashtags and Twitter names.

The service has been out there for over a year, but it has recently updated its website and service features.

BundlePost taps into your selected set of RSS feeds and Google Alerts (not for much longer) and aggregates relevant posts according to your theme and keyword specifications so that you can review, edit and modify those that you want to get published.

Scheduling and distribution features allow you to set exactly where and when you want each piece of content to be published.

BundlePost integrates perfectly with HootSuite, allowing you to upload days of ready-to-go scheduled content for any social network in minutes, and with its hashtag system is capable of creating folders for each of your campaigns, clients or accounts that coincide with a specific topic.

"Within each folder you designate the keywords and phrases that you know will be found in the text of the content curated by Bundle Post, as well as what hashtags you want the system to replace them with. You can also identify any words or phrases that will be contained in the text of posts and have Bundle Post automatically replace them with a specific twitter name, making it an active link when posted."

My comment: The perfect tool for social media and content marketers looking for the easiest way to post relevant content to their social media channels automatically and over time. If you are ready for a pretty "Spartan" interface but have a strong need to automate your social publishing needs, this solution may be worth checking out. Outside of my personal doubts on the effectiveness of this approach, the tool delivers tremendous time saving features for those looking exactly for this. You ca have automate FollowFridays. If instead you wonder from were all this extra information noise in your Twitter and social media accounts comes from, you now have another possible suspect.

Free 30-day trial available (no credit card required).

More info:

How it works:


Nick Mortel's curator insight, June 21, 2013 7:32 AM

add your insight...

Rescooped by Darren Sabo from Technology in Business Today!

The Small Business Guide to Google Analytics

The Small Business Guide to Google Analytics | My Ad Opinions |
A straight-forward guide to getting your Google Analytics set up and running.

Via TechinBiz
No comment yet.
Scooped by Darren Sabo!

Media agency cuts world advertising spend forecasts - Chicago Tribune

Media agency cuts world advertising spend forecasts - Chicago Tribune | My Ad Opinions |
Media agency cuts world advertising spend forecasts Chicago Tribune LONDON (Reuters) - Media forecasting agency ZenithOptimedia cut its world advertising spend forecast for 2013 for the second time on Tuesday, blaming recession in the euro zone and...
No comment yet.
Rescooped by Darren Sabo from The MarTech Digest!

Future Of Digital Marketing - Futurelab

A talk given at the Future Of Digital Marketing conference in London June 2013


Important excerpt...


One of the reasons that 70,20,10 is so broadly applicable as a model is because new things rarely kill old things, we need to embed dgitally native practices like optimisation and amplification into our businesses, but we also need to leave room for continuous innovation. The three horizons model enables a portfolio approach to innovation, mixing incremental with the radical. Horizon 1 focuses on innovations that improve your current operations, or focus on existing markets or technology, and so are incremental. 70% of resource might be applied here. Horizon 2 concentrates on extending your current competencies into related markets, or existing technologies and markets that you don't currently serve/use. This might be your 20%. Horizon 3 is about innovations that will change the nature of your industry, or seed options for the future. This is the 10%.

Via CYDigital
CYDigital's curator insight, June 18, 2013 9:09 AM

The post (in the link below) provides the color to each slide, so you'll want to review the deck with the post. 70-20-10 is about right.