Music Marketing
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Music Marketing
Innovative practices, case studies, articles and ideas that will change the music industry and the way we interact with fans.
Curated by Ryan DeRose
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Should Your Small Business Be on Google+?

Should Your Small Business Be on Google+? | Music Marketing | Scoop.it
Google+ may have a reputation as a digital no-man's-land, but your small business needs to be there. Here's why.
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Songkick Unveils “Tourbox”, Simplifies Tour Date Aggregation - hypebot

Live performances have never been more important for a musician than they are today, making up an increasingly significant portion of an artist’s revenue stream.
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Grooveshark Unleashes New Music Analytics Hub

Grooveshark Unleashes New Music Analytics Hub | Music Marketing | Scoop.it
Grooveshark launches new analytics tool Beluga where listening habits and market research about the network's 15 million+users are available.
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Facebook Tells Brands the Percentage of Fans Who See Their Posts

Facebook Tells Brands the Percentage of Fans Who See Their Posts | Music Marketing | Scoop.it
A new Facebook feature lets you know what percentage of people Liked your post.
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6 Crowdfunding Mistakes That Can Kill a Campaign

6 Crowdfunding Mistakes That Can Kill a Campaign | Music Marketing | Scoop.it
But for as many successful crowdfunding campaigns as you hear about, many more completely fail to meet funding goals.
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Are Music Fans Craving Exclusivity? - hypebot

Guest post by Marcus Taylor, founder of TheMusiciansGuide.co.uk – a website that offers resources such as music contracts for DIY musicians..
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Creative Networks For Music Marketing & Community: Convozine, New Hive, Diaspora - hypebot

Limiting one's creative awareness by focusing only on music is increasingly as big a career mistake as avoiding understanding the world of business.
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13 Step Guide To Building A Cult Of Superfans - hypebot

While reading a recent set of tips for turning your fans into superfans, I was struck by how the list and related explanations made it sound like they were describing how to build a cult.
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Taming The Wild Mind | Smashing Magazine

Taming The Wild Mind | Smashing Magazine | Music Marketing | Scoop.it
Myths have developed around and researchers have studied how the human brain juggles creativity and organization.
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OK Go, This American Life Team For Unique Music App Magic - hypebot

OK Go, This American Life Team For Unique Music App Magic - hypebot | Music Marketing | Scoop.it
Guest post by Andy Cush of Evolver.fm. At first glance, This American Life and OK Go don’t have much in common.
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Alanis Morrisette Releases Lyrics Prior To Music - hypebot

Another no-cost way to please fans: Alanis Morissette’s 1st single off her 1st album in 4 years, "Havoc and Bright Lights", is launching online with a lyrics-first approach.
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BandPage University: How to Use Facebook Timeline as a Musician | Blog by BandPage

Today we’re proud to release our first BandPage University: How to Use Facebook Timeline as a Musician.
Our Doctor of Pages, Matt Conn has dived into this topic and emerged with the lost tome of the Facebookus Timelinicon.

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Simple Ecommerce For Musicians: Gumroad, Shoplocket, Kout, Chirpify - hypebot

A variety of options are now available for online sales of both digital and physical items such as MP3s and music merch. However, these often involve lengthy review processes, monthly fees or other cumbersome entanglements.
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New Facebook Camera App Sees Both Artists & Fans - hypebot

New Facebook Camera App Sees Both Artists & Fans - hypebot | Music Marketing | Scoop.it
Guest post by Knar Bedian of Evolver.fm. Buzz enveloped Facebook’s $1 billion acquisition of Instagram even before its big IPO. Now, part of Facebook’s plan for its recent acquisition is unfolding.
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Eyes On Pinterest: How People Look at Your Boards

Eyes On Pinterest: How People Look at Your Boards | Music Marketing | Scoop.it
Pinterest doesn't just look different than other social networks -- it's looked at differently, too.
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5 Reasons QR Code Marketing Is Broken (and How to Fix It)

5 Reasons QR Code Marketing Is Broken (and How to Fix It) | Music Marketing | Scoop.it
QR codes sound like a good idea to marketers, but they aren't exactly customer friendly. Here are the biggest issues and how to fix them.
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Brands Can Now Turn Their Facebook Timeline Into a Movie

Brands Can Now Turn Their Facebook Timeline Into a Movie | Music Marketing | Scoop.it
People managing a Facebook Page can easily create a fast-paced movie using content from their brands' Timeline – by just clicking a button.
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Facebook Apps & Tools: Facebook Camera, Status Ads, File Transfers, Video Chat, Memes - hypebot

The media frenzy focused on Facebook's IPO has obscured the fact that Facebook has continued to evolve, from ongoing tweaks of the site to experiments with features and services along with a variety of acquisitions.
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DJ Shadow Adds Discography To Facebook Timeline [CASE STUDY] - hypebot

DJ Shadow Adds Discography To Facebook Timeline [CASE STUDY] - hypebot | Music Marketing | Scoop.it
Without question, DJ Shadow is among a special group of music artists who can be safely considered as “legacy” artists.
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Ovation: Sell Live Recordings Right After The Show - hypebot

Offering fans the opportunity to purchase live recordings right after a great show could be a powerful future revenue stream for musicians, and Migratory Music is offering the Ovation Tower as one solution.
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Using Pinterest for Artist Marketing - hypebot

Guest post by Valeria Bornstein of Fame House Pinterest has quickly become one of the fastest growing social media sites, now boasting over 11.7 million unique visitors per month and 17.8 million registered users.
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SoundCloud Unveils Major Makeover, Here's How You Can Join The Beta - hypebot

SoundCloud Unveils Major Makeover, Here's How You Can Join The Beta - hypebot | Music Marketing | Scoop.it
With the goal of creating a "simpler, faster, more social" SoundCloud, the oinline audio platform unveiled a major makeover. Dubbed "The Next SoundCloud", all upgrades are available in beta immediately.
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Gigfunder Launches Crowdfunding For Music Tours - hypebot

A new crowdfunding site dedicated to funding tour dates launched early this morning. Gigfunder has numerous similarities to established crowdfunding services such as Kickstarter and Indiegogo but focuses solely on tour funding.
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Google Opens Free Hangouts On Air To All [VIDEO] - hypebot

This morning Google flipped the switch on a major expansion of Google Hangouts that makes possible new opportunities for artists to interact directly with fans.
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Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC]

Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC] | Music Marketing | Scoop.it
Content marketing is an industry that is booming, though most companies outsource these services or don't take advantage of sharing content.
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