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Tunezy Pivots From Social Record Label To Unique Ecommerce Platform For Musicians - hypebot

Tunezy Pivots From Social Record Label To Unique Ecommerce Platform For Musicians - hypebot | Music Labels | Scoop.it
Tunezy is an ecommerce platform for musicians featuring music merch, "experiences" and web concerts. Musicians can sell from their own pages with widgets for social network sites. It's a smart combination of product offerings and a smart move away from what was initially described as a "social record label." Tunezy only recently launched to the general public but is now open to fans and musicians. Earlier this year they won an investment competition, received funding from Intertainment Media and were described as: "a direct musician-to-fan 'social record label' where individuals can closely follow and help promote their favorite independent musicians...Set...
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In this article, the writer brings up a new "social record label," great for independent artists who can afford to go on tour across the nation, or state. Fans are able to interact with artist, and try to provide the artist with the best selling platform on the market. 

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Branch Out: The Value Of Multiple Income Streams For Musicians - hypebot

Branch Out: The Value Of Multiple Income Streams For Musicians - hypebot | Music Labels | Scoop.it
By Allison Sharpe from music website and marketing platform Bandzoogle. Twitter: @Bandzoogle Making a living in music has always been a challenge, but with digital music being so readily available it's important for you as a musician, artist, or band to branch out with your music. It's not enough to just press up some CD's and throw some tracks on your website and expect to make a decent living. Working as a musician means just that, working! It means getting up every day and hustling to find new ways to make money with your music. Several books have been written...
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In this article it explains how an artist needs to branch out in order to make a living in the industry. With working with a music label, they find many possibilities in "plugging" your music somewhere in order to make money from it. When you don't have that label support you need to find all of those opportunities on your own, and often just the sheer amount of employees a label has to use at their disposal works against an artist trying to make it on their own.

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Why Artists Should Sell To Fans And Let Labels Sell To Consumers - hypebot

Why Artists Should Sell To Fans And Let Labels Sell To Consumers - hypebot | Music Labels | Scoop.it
Guest post by Benji Rogers (@BenjiKRogers) for sidewinder.fm, a music and tech think tank. Rogers is the CEO and founder of PledgeMusic. I'm tired of the gimmicks that surround music releases today. True, they aren't entirely new, but they are for some reason feeling particularly worn out lately. “Tweet this and it unlocks this; that leads to a stream of the new song,” etc. I feel as though each marketing plan starts with "insert novel new technology here" and then defaults to the same old marketing plan as usual. Some of these plans can be clever — involving puzzles, prizes,...
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In this article the writer indicates that artist are pressing their fans too hard into buying their merchandise, and it's hurting their fan base. The artist's focus should be on making music that people want to hear, and not try to be a sales person. 

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Musicians: Are You leaving Money On The Table? - hypebot

Musicians: Are You leaving Money On The Table? - hypebot | Music Labels | Scoop.it
Bandzoogle recently attended the TAXI Road Rally, an annual conference exclusively for TAXI members (and free with membership). I was invited to speak on a panel called “Are You Leaving Money on the Table?” along with Tony vanVeen (CEO of AVL, parent company of Disc Makers/CD Baby), Lauren Danzy (Marketing Manager, SoundExchange) and Gooding (Indie Artist/Songwriter). Moderated by the Founder of TAXI, Michael Laskow, the panel took place in the Grand Ballroom of the hotel in front of over 500 musicians. And although it was only an hour long, a lot of helpful information was shared. Here are some of...
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This article tries to maximize the amount of income an artist could/should receive. It talked about how to "never leave your fans hanging." A fan tries to get in contact with you, you should contact them back. After all it is up to the fans on weather or not one can make it in this industry, so as a beginner they are all you have. 

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5 Tips For Identifying & Connecting With Music Bloggers For Music Coverage - hypebot

5 Tips For Identifying & Connecting With Music Bloggers For Music Coverage - hypebot | Music Labels | Scoop.it
Getting coverage of one's music on music blogs and websites is an important part of reaching new fans and keeping older fans excited. Unfortunately there's not a master list of who to contact to get your music featured because every musician needs to focus on writers who will appreciate what they do. Here are a few tips for identifying the right music bloggers for outreach and making initial contact with a long term perspective. I was included in a recent Musician's Blogging Summit, a roundup of advice for musicians in response to the question, "What are the secrets of entertaining...
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When going into the music industry "independent" you must network as much as possible with writers of popular music blogs, and get those authors to post about your music. If an everyday user constantly follows this blog, they trust that they post good music. with that being said this tactic greatly increases your chance of increasing your fan base.

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Independent Artists Videos May Soon Be Deleted From YouTube ...

Independent Artists Videos May Soon Be Deleted From YouTube ... | Music Labels | Scoop.it
Barring lesser-known names from the most popular streaming site in the world could seriously damage the growth of independent artists, and hurt the careers of future stars. It is not clear at the moment how Google's decision ...
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