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Study: U.S. teens love Apple, Instagram, Beats by Dre and Netflix

Study: U.S. teens love Apple, Instagram, Beats by Dre and Netflix | Social Beats | Scoop.it
Perhaps not surprising considering the marketing dollars companies invest in promotion, U.S. teens are definitely leaning toward popular consumer electronic brands according to a recent study.
The post Study: U.S.
Dylan Seward's insight:

This article talks about a survey they took on the top products. and toping the charts was Beats By Dre. 46% of the teens said that these would be their next pair of headphones. While other brands are barely looked at upon these teens.

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Beats By Dre to Overhaul Streaming Music Service

Beats By Dre to Overhaul Streaming Music Service | Social Beats | Scoop.it
Beats By Dre, the headphone company run by superstar hip hop producer Dr. Dre and music executive Jimmy Iovine, said Thursday that it is overhauling MOG, the streaming music service it bought last summer.
Dylan Seward's insight:

This article talks about Beats taking over the MOG music streaming site and making it more accessible and a better streaming system for its fans. They want to make a streaming site that helps artist just as much as it helps the listeners. 

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Larry Garrick's curator insight, May 13, 2014 12:57 PM

Dr. Dre is helping to change the way we consume media.

Shalese Jackson's curator insight, December 5, 2014 1:53 PM

My insight on this article is Beats By Dre is just expanding his brand and plans on taking over with streaming music from just a push of a button.

Star Child Lord Belvedere's curator insight, November 2, 2015 3:20 AM

I feel that this is a very major business move for Dr. Dre and his Beats  movement. His earphones have took off being the number one earphones sold here and internationally for the past few years,what better else to do than to creat a music streaming service to compliment his signature earphones!

Rescooped by Dylan Seward from Digital-News on Scoop.it today
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Another Instagram Tree Grows In Manhattan, At The Beats By Dr. Dre Flagship Store

Another Instagram Tree Grows In Manhattan, At The Beats By Dr. Dre Flagship Store | Social Beats | Scoop.it
The island of Manhattan welcomed a new species of flora recently, the Instagram tree, as the one that recently sprouted in the lobby of The Carlton Hotel will be joined Saturday by another at the Beats by Dr.

Via Thomas Faltin
Dylan Seward's insight:

In Manhattan, New York there is this interactive tree made out of Beats Pills and every time someone hashtags #BeatsArmy the tree lights up  green. It was a tactic used to connect people globally. 

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Rescooped by Dylan Seward from I4U News About Technology
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Beats Music Aims To Take Streaming Mass Market - I4U News

Beats Music Aims To Take Streaming Mass Market - I4U News | Social Beats | Scoop.it

Beats Electronics, the fashion headphone behemoth led by Jimmy Iovine and Dr. Dre, has officially announced its plans to launch a music streaming service in the U.S. on January 21
Read more at http://www.i4u.com/2014/01/60830/beats-music-aims-take-streaming-mass-market#2LSkMTzvfZC6oFuq.99


Via Elizabeth White
Dylan Seward's insight:

Beats is looking to join main stream marketing and is focusing on coming out with their own site for music sharing starting out at $10 a month. Beats "paid only" program is said to give higher royalties to the musicians. 

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Rescooped by Dylan Seward from Digital-News on Scoop.it today
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Athletes as Advocates: How Beats goes Broad Without Selling Out | Social Media Today

Athletes as Advocates: How Beats goes Broad Without Selling Out | Social Media Today | Social Beats | Scoop.it
Case study of how Beats by Dre used a combination of TV ads and social community-building to broaden their appeal and drum up brand interest (and controversy) around the Super Bowl. This post contains a full infographic of Beats' social activity, a buzz-building timeline of their Super Bowl ads and an analysis of how they succeeded.

Via Thomas Faltin
Dylan Seward's insight:

The Beats team used a different approach to try and generate more fans They combined Super Bowl commercials and social media to try and generate new buzz. 

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