Music Industry
5 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Adonis Thedemigod from Digital-News on Scoop.it today
Scoop.it!

How Record Labels Must Adapt Their Online Marketing Strategy in 2014

How Record Labels Must Adapt Their Online Marketing Strategy in 2014 | Music Industry | Scoop.it
The role of record labels has been questioned for some time. With a heritage in producing records, it’s been hard for labels to adapt to the double whammy of diminishing production costs and recorded music revenues.

Via Thomas Faltin
Adonis Thedemigod's insight:

This Marcus Taylor written article refers to ways that record labels can change their strategy and make a profitable return in the long run as well as being a model where artist want to go because of fair treatment. The solutions discussed in this article are eye-opening in that they provide a seemingly simple solution to a difficult struggle.

 

more...
Jean Lorenzo's curator insight, January 19, 2014 2:41 PM

Giving content away for free can be beneficial because it will expose you to a broader audience than those who will pay for it. At the same time, it might be hard for an artist to give away something they have poured their souls into.

Scooped by Adonis Thedemigod
Scoop.it!

Record labels promise to play fair with artists - Sydney Morning Herald

Record labels promise to play fair with artists - Sydney Morning Herald | Music Industry | Scoop.it
Sydney Morning Herald Record labels promise to play fair with artists Sydney Morning Herald In a move that could be one step towards musicians making a living in the age of downloads and streaming, more than 700 independent record labels around the...
Adonis Thedemigod's insight:

This article written by Bernard Zuel reflects on how record labels are starting to take more initiative in being supportive of their artists. This includes presenting them with all of their options up front and helping them obtain a fair wage for their digital offerings.

more...
No comment yet.
Scooped by Adonis Thedemigod
Scoop.it!

How to Save the Music Industry: Felix Tod - TEDxBermuda

Felix is a record producer and BAFTA-nominated composer for TV and film. He offers a fix for the ills of the 21st-century digital music industry. In the spir...
Adonis Thedemigod's insight:

This Ted Talk by Felix Tod reflects on the ways the music industry is being taken from the artists and given to the business owners. He also discusses the online platform and how it is currently designed to siphon money directly from the artists product. He wraps the talk up with possible solutions to the issues presented to artists by major record labels and online streaming providers. I feel that he presents accurate and adequate information as it relates to my topic.

more...
No comment yet.
Rescooped by Adonis Thedemigod from Soundtrack
Scoop.it!

What Google's Move Against Spotify Could Mean for Music

What Google's Move Against Spotify Could Mean for Music | Music Industry | Scoop.it
Google's streaming music service, with its base of smartphone users, could be enticing for record labels and artists

Via midem, Christopher Coleman
Adonis Thedemigod's insight:

This article by Joshua Brustein is about how Googles new streaming service has the potential to be more beneficial for artists and major record labels than other streaming services have been in the past.

more...
David Hall's curator insight, August 12, 2014 9:57 AM

"The pitch for musicians and labels from Spotify (and, presumably, competitors such as Google) is that subscription services will replace the lost revenue from reduced downloads, which of course never quite got around to replacing the revenue lost from plunging record sales" writes Joshua Brustein, who is a writer for Businessweek. He also mentions that Spotify is pushing artist to ask for less, otherwise Spotify can not make a profit. In addition to Google making deal to entice people to switch, for example "Google’s All Access service is slated to cost the same, although everyone will get 30 days of free access, and those who sign up before June 30 will only be charged $7.99 monthly." This article is important to the audio industry especially for artist get paid for having their songs on Spotify. It also gives an overview for the plan that Google has to win over Spotify.

 

Reference

Brustein, J. (2013, May 15). What Google's Move Against Spotify Could Mean for Music. Retrieved August 12, 2014, from http://www.businessweek.com/articles/2013-05-15/what-googles-move-against-spotify-could-mean-for-music 

 

Scooped by Adonis Thedemigod
Scoop.it!

Three Huge Record Labels Are Getting Ready to Take a Lot of Money From ... - Mic

Three Huge Record Labels Are Getting Ready to Take a Lot of Money From ... - Mic | Music Industry | Scoop.it
Mic
Three Huge Record Labels Are Getting Ready to Take a Lot of Money From ...
Adonis Thedemigod's insight:

This article written by Matt Pollock refers to a merger between the popular streaming service Soundcloud, and the major record labels. They are allowing soundcloud to stream music from their artists(and not suing them in the process for already doing so) in exchange for a percentage of company revenue. However, the hook is, the artists probably won't see a dime of that money as it doesn't constitute "record sales".

more...
No comment yet.