Music Careers 2013
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HOW TO SOLVE A PROBLEM LIKE MUSIC DISCOVERY? — MusicTank

At the end of last year, when asked what was the most important issue that the streaming market had to address in 2013, Spotify’s Daniel Ek replied: “The abundance of choice. How do you make sense out of 20 million songs?
Paige Norris's insight:

The most important issue in the streaming market is the abundance of choice? There over 20 million songs and assuming an average song length is 4:15, there is around 1.4 million hours/160 years of music which is roughly 2.5 times the length of the average human lifespan. It is both an incredible but also saddening thought that I will never be able to listen to all the music that this world has to offer. There was once a time when the release of a new song was something to be excited about and now people can barely keep their head above water in the never-ending ocean of new music. People are not capable of navigating through large music libraries by themselves so streaming services like Spotify/Pandora and social networking sights like Twitter are helping people with their music selections. However is people’s inability to makes sense of all the music a bad thing? I agree with the article in that I don’t think it is a bad thing. Having someone else introduce you to new and undiscovered things can lead you to find something you love. “Tech watchers use the word ‘serendipity’ to describe those happy accidents that lead to people tripping over new music that they come to adore.”

            The counter argument is the question of whether people want their listening choices deiced by a computer? I would have to believe that the answer is yes. In a world where time is money and people enjoy things that make their lives easier which is why streaming services are so popular. The new target market for these services are those less-technologically inclined or those who need ease and convenient. I am a curios and adventurous person at heart and greatly enjoy searching for new music. However I always find myself using streaming sites. Anything that can make life easier will always be popular to the general public. 

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Universal Music Group and Samsung Offer Digital Music Service

Universal Music Group and Samsung Offer Digital Music Service | Music Careers 2013 | Scoop.it
Digital music has failed to catch on across much of Africa, and Universal Music Group and Samsung hope to change that with The Kleek, a mobile-focused venture.
Paige Norris's insight:

Having recently traveled to African and taken part in music there, the opening statement of this article it was caught my attention. “The music business recently celebrated a milestone in the form of its first annual revenue growth since 1999, but one region, Africa, was unable to join the party.”

The current music industry in African is not improving however people in the industry believe that there may be a potential for future profit and are beginning to act on it. Universal and Samsung have created Kleek which is a “Pan-African digital music service that features music from Universals International Catalog.” In light Africa began to gain music recognition and in December, South Africa was given access to iTunes digital music store from Apple. Despite the recent advances, there were still present challenges in Africa in terms on increasing musical revenue.

            In South Africa there is currently little to no official music licensing structure and no way for musicians and rights holders to collect revenue for their music or performances which is one of the main reason that musicians are struggling.

            In Africa digital music accounts for less then 10% of music sales. As I experienced first hand broadband connects are a luxury in South Africa and are usually only available to those living in the upper class. This creates a niche for digital music and most music is listened to digitally through cellphones and handheld devices.

            I found it incredibly interesting that 70% of the African music business consists of local musicians repertoire when in most other markets international music dominants. Universal saw this as a business opportunity and decided that African needed its own service. The Kleek offers a radiolike experience that allows listeners to choose from both local and international music. The service is free and they don’t expect to find a way to make revenue in the future due to the low incomes of most Africans and the fact that they can easily access pirate music. However Universal hopes to find a way to sell advertising space to earn revenue like most other music sites.

            The most important part of this recent venture is to make this service available to the mass mobile market. “The main business opportunity in African music comes from reaching consumers in the African migration. The real takeoff of the African market will come with a takeoff of adapted devices.”

            The article ends with the creation of IRoking, which offers demanding “streaming, playlists and online radio services and have signed up hundreds on artists. It acts almost like a record label, representing artists and signed digital deals on their behalf.” There are great hopes in the future for IRoking.

            It makes me so happy and excited for the people of Africa and the future of music in their country. In a place that doesn’t have very many luxuries, the gift of music is something that they deserve. I got the opportunity to experience and participate in music while in South Africa and I know that music is something very special and sacred to them. Africa is being presented a wonderful opportunity to introduce local artists and share they music with the world.

            

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Labbler hopes to cover the full spectrum of the music industry with social network for pros and fans

Labbler hopes to cover the full spectrum of the music industry with social network for pros and fans | Music Careers 2013 | Scoop.it
Social network for music professionals and fans Labbler is now available in open beta, the company has announced recently.

Via Yvan Boudillet
Paige Norris's insight:

For a long time now I have been very interested in the use of social media in terms of the music world. We live in a day in age where social networking websites are beginning to control the youth of the world. The majority of people today use one or more social networking forums one or more times today. Some sites are merely for socializing purposes, however there are some sites that enable you to make profiles that can be used for professional purposes, such as Linkedin. I always wondered if there was a similar site that was specifically targeted at the musical world and Labbler sounds as if it would be just that.

            To summarize Labbler is a “social network for music professionals”, “it ambition is to connect artists, labels, clubs, media, promoters, booking agents and fans, while providing functionalities for each of them – all in one place.” “In other words, it hopes to cover the full spectrum of the music industry”. You get a profile and you are then able to import music, have access to analytics, search other artists, music and labels, etc.

            The music industry is always changing and people are always finding new ways to communicate, share and educate the people of the music world. I think that someone taking advantage of the social media boom and finding a way to use it in their favor is genius. There are sites that enable use to share and enjoy music and search for industry information. However a site permitting us to access multiple aspects of the music industry might reignite the musical passion in some people and aid professionals in their everyday life.

            I am a little unsure of what profession I want to go into after I finish with school, however I believe that a site such as Labbler could be beneficially to persons of an sector of the music Industry.

 

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'All That Is Banned Is Desired': The World Conference On Artistic Freedom

'All That Is Banned Is Desired': The World Conference On Artistic Freedom | Music Careers 2013 | Scoop.it
'All That Is Banned Is Desired': The World Conference On Artistic Freedom - On 25 and 26 of October, artists, journalists, activists, scholars and curators from over twenty countries convened in Oslo for a conference entitled ‘All that is Banned is...
Paige Norris's insight:

“In October, artists, journalists, activists, scholars and curators from over twenty countries convened in Oslo for a conference entitles “All that is Banned is Desired” which was a World Conference on Artistic Freedom that discussed why, where, and how artistic freedom of expression is being denied and artists and their works condemned, banned and persecuted.” The article discusses the problem artists are having with increasing restrictions on their artistic freedom in music and reprecutions that follow creation certain types of music and lyrics. The extreme in certain situation has been imprisonment of artists and even murder of that artists due to messages and images that have been depicted in their music. The goal of the conference was to examine the growing concerns of social and economic censorship and the effects that it would have on music, artist and performers.  

I never knew that there were conferences that focus on topics such as this one. I have always been curious how sensory restrictions in music are decided upon and how they are implemented. This issue brought back memories of when I was abroad; I was in Africa and I discussed such issues with some of the locals. They were trying to popularize the music that their rap music group had written. However they were getting a lot of grief from other natives about the topics and ideas they were including in their lyrics. Elders strongly believed that the youth of their villages followed the popular trends like rap music and they did not want certain messages and topics being conveyed to them. Music in Africa is something that is culturally sacred and something that is used in all specially moments in life. So most artists strive to engage in celebratory and uplifting forms of music and performance. This idea related to the part of the article that caught my eye the most, it stated; “Cultural artefacts carry with them the power to influence the minds and motivations of the masses, and with it, the power to divert people from an awareness of the compliance with the normative behaviors of a society as dictated by religious and political ideologies. The control of culture is thus a major concern for both clerics and politicians”.

I am egger to see what is going to become of issues such as the ones touched on in the article and to see if conferences such as the World Conference on Artistic Freedom can truly have an effect and make a difference. 

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Warner Music Inks Deal With Google for Music Subscription Services

Warner Music Inks Deal With Google for Music Subscription Services | Music Careers 2013 | Scoop.it
Paige Norris's insight:

Summary: Warner Music Group has developed a licensing deal with Google for music services that they are planning on launching later this year. They are planning to offer two different options – Google Play (a music streaming platform) and YouTube online (a video platform). Google is currently negotiating with other agencies such as Universal Music Group and Sony Music Entertainment as well. However Google is attempting to enter into a very competitive market with big players such as Spotify and Rhapsody but Google has an advantage with YouTube and Andriod.

The plan is to offer YouTube users ad-free subscriptions and also allow them to use the Google Play Platform, which is similar to iTunes. In the past Warner has always developed its own digital strategies and has declined partnership with companies such as Universal and Sony when they were creating VEVO. Warner decided to make their own channel “The Warner Sound”. A lot of labels/companies initially feared that online services would destroy music sales but eventually they began to welcome the idea. However the International Federation of the Phonographic Industry showed an increase in sales. “Digital music services, which now number some 500 worldwide, covering 100 global markets, up from just 23 a year ago”.

I believe that it is a very smart move for Google to branch into the music-streaming platform. Google is continuously growing in popularity and millions of people turn to this booming search engine multiple times a day. Google is already a multi-faceted website, however if the creators had the opportunity to reach another niche market such as music they can further continue to broaden their user base.

I believe Google’s biggest challenge will be facing the big names in the music streaming market such as Spotify and Rhapsody who have already established a name for themselves and a following. However these aspects could be strengths for Google’s upcoming venture because the Google name is so well known and there are people who turn to Google for everything, so why wouldn’t they turn to Google for their musical purchases and entertainment. It seems that music streaming is the up and coming and will slowly drive purchasing sites off the market, so it would seem wise for Google to stay with the times and continue to innovate.

I especially enjoy sites such as YouTube because it enables me to not only listen to the music but watch videos as well. Simultaneously enjoying the music audibly and visually. I am also a frequent user of Google, because it not only provides multiple outlets for information search but they make it so accessible and easy to navigate. If I were also able to access music with the same ease I would be ready and willing to use the service. I hope that Google and Warner decide to venture into the music market. 

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