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Jack White's World's Fastest Record RSD Recap - YouTube

ck WhiOn April 19th, 2014 — RECORD STORE DAY — Jack White and Third Man Records succeeded in delivering the World's Fastest Studio-to-Store Record to fans in Nashv...

Steven M. Sauro's insight:

Only Jack White would think of something like this. What he did was cut a live album and press it to a vinyl record in the fastest time. I love what this shows about the music industry, one, vinyl records are still a viable medium to listen to music on. Most people think it sounds the best, and in purely economical terms, vinyl records put monetary value back into the music because there is no way to buy just a single. I mean yes, you can buy a single 45, but even that comes with TWO songs, and the average cost of a 45 today is seven to ten dollars, which is almost what an entire album costs on iTunes. The second thing this video shows is that promotions like these really generate people coming and wanting to be a part of something, in this case it is setting a world record, albeit a world record not many people would even think about. It reminds me a lot of MTV shows where people try to do cool tricks on unconventional things like a backflip on a big wheel or the worlds biggest skate board. These are things that are cool but not everyday things. The third and to me most important thing this video shows is just how COOL Jack White is. The man has been apart of 3 very good bands (The White Stripes, The Raconteurs, and The Dead Weather) and still finds time to do solo music as well as own and operate his own record label Third Man Records. Honestly this man is the best, there is nothing he can't do. This video shows the first performance of the title track from his new album "Lazaretto" which is poised to be my favorite album of the year. The song is a mix of blues rock and funky rhythms, as well as Jack's unique voice that really ties it all together into a very powerful package. If you are unfamiliar with his work I strongly urge you to drop everything you are doing and listen to his music, I promise you won't be disappointed. 

 

On a very different note, Jack is also random. He hand delivered the first three copies of the world's fastest record, and sold them to customers himself, then, as he walked away, he gave the money to a young man in the line. The expression on the kid's face is priceless. 

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Matador Records: ‘Streaming is the future for us’ (#bylarm)

Matador Records: ‘Streaming is the future for us’ (#bylarm) | Music | Scoop.it
New York label Matador Records has built a fine reputation for its work with the likes of Pavement, Jon Spencer Blues Explosion, Cat Power a
Steven M. Sauro's insight:

This is an interesting take on the industry. Matador Records seems to think the future of the industry is streaming, albeit knowing there is still a market for physical copies of albums, especially with the resurgence of vinyl in the last couple of years. The most interesting point they make is at the end of the article where the make the statement that a band would rather have people pirate their music than have no one buy their music, because with pirating, their music is still out in the world, where if it isn't being bought no one will hear it. They think that iTunes and similar things will suffer the most from streaming because with all streaming the people who suffer are the ones who sell the digital downloads because one subscription to a streaming service is millions of songs, where with digital downloads you get what you pay for and nothing more. 

 

A word on vinyl. I don't know how grounded this is, but I think vinyl has become more popular because it is the ultimate form of physical music. To listen to a vinyl record the listener has to put for an effort to either find the specific groove on an album or devote the time to listen to an album because with vinyl skipping tracks isn't a button push away. I also think vinyl is a really cool way to experience music, when you put the needle on the album and sound comes out of the speakers is a really great feeling.

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Reignwolf: A One-Man Rock Show

Reignwolf: A One-Man Rock Show | Music | Scoop.it
Jordan Cook, a.k.a. Reignwolf, makes enough noise playing "In the Dark" to match a dozen metalheads.
Steven M. Sauro's insight:

I love this. Jordan Cook, aka Reignwolf is incredible. Not only is he putting on a great show, he is doing it by himself. This is a great way to generate a fan base because you are performing, and I think that performances are the best way to build a fan base, especially when you are an up and coming artist. It shows you can promote  yourself with a little PA and a guitar amp. He is playing to anyone who will listen and in my mind that is what you have to do if you want to be a musician. Jordan is in my opinion one of the up and coming stars in the industry, and I personally cannot wait to hear what he does next. 

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Kellee Maize: How I "Made It" in the Music Industry: My Top 10 Tips

Kellee Maize: How I "Made It" in the Music Industry: My Top 10 Tips | Music | Scoop.it
I'm still applying these new discoveries myself and learning everyday from them, so I can make no guarantees, but my hope is that this helps a next generation of conscious artists trying to let their voices be heard....
Steven M. Sauro's insight:

We all know that "making it" means something else to everyone, as it is based on how you define success fir yourself. With that in mind, I think that this article has great insight into building a career as a performer. It covers a lot of the main ideas you think of when you are a performer because as a performer, you have to be able to release music and have it be heard. The article puts a lot of emphasis on free downloads, the author even goes as far as to allow all five of her albums to be downloaded for free (a little too much free music if you ask me). But free music downloads do have their advantages, especially when you are trying to build a fan base. It can also be a great strategy to building a email list. Email is the most important way to connect with people because it is a direct access to someone's life. Social media is a very passive way to be in someone's life, where email has direct connection with someone's life. 

 

I also really like the social media strategy that the author has, where the artist interacts with followers, and makes them friends. I think it is a great way to think about social media because it is built for friends. So to make friends out of fans/followers is an even stronger connection and will result in more support. It also allows fans to interact with the performer in a way that makes them feel like they have been heard by someone. I think the artists who interact with fans are cooler because of it and I am more likely to support the band when the artists show that they care about the fans on a regular basis.

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What Your Favorite Streaming Service Is Actually Paying Artists... - Digital Music News

What Your Favorite Streaming Service Is Actually Paying Artists... - Digital Music News | Music | Scoop.it
These per-stream payouts come from an independent label with a catalog of roughly 1,500 songs (that will remain anonymous).  The time period is cumulative from...
Steven M. Sauro's insight:

This is the reason the industry is in bad shape, I mean streaming is awesome, but it devalues the work so much that the artist is receiving fractions of pennies for their hard work. With Spotify you need 130 streams of a song to get the same monetary value of ONE iTunes download, which is only about 70 cents. If the music industry wants to continue in this model of streaming music, you have to be compensating artists more. Sure they love to make the music but if they can't financially support themselves they can't make more music. This graph shows how little value the world puts on music, we as an industry have to do something to increase our value.

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