Google+ and the museum | MuseumNext - Europe's big conference on social media and digital media for the museums | Museums and Digital Media |

It has been five months since Google+ launched, and while the initial buzz around this new social network being a potential Facebook killer hasn’t proved correct, the service has ‘slowly’ built a user base of over 50 million.


This week Google+ added Pages, brand-specific accounts for businesses. Companies like Pepsi, GAP and McDonald’s have been quick to set up profiles for themselves, but is there a place for museums and galleries on this new social network, and for those struggling to keep up with their institutions profiles on Facebook and Twitter is it really worthwhile adding Google+ to the mix?