#smwMuseSocial – Defining and Measuring Social Media Success in Museums and Arts Orgs | Museums and Digital Media | Scoop.it

Social media practitioners from local museums and arts organizations gathered for a lively discussion about the value of social media to our institutions. Are our current social media practices engaging online communities to their greatest potential? What outcomes are we hoping to achieve? And how can we better evaluate the success of our efforts and take our social media engagement to the next level?

Our panelists shared recent research about how social media has transformed the arts in America and presented lightning talks on the social media outcome that matters most to them.