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Mysteries and Myths of Millenials in Social Media | Business 2 Community

Mysteries and Myths of Millenials in Social Media | Business 2 Community | Multiplatform | Scoop.it
As a marketing professor, my days are filled with Millenials who challenge many assumptions shared by older folks. But, who are Millenials?

Via siobhan-o-flynn
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Police force to kit out force dogs with digital cameras so they can gather evidence

Police force to kit out force dogs with digital #Cameras so they can gather evidence http://t.co/t0tMJO9T...
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Do You Have the Digital Leaders You Need?

Do You Have the Digital Leaders You Need? | Multiplatform | Scoop.it
These days you can't have a business conversation without discussing digital — social, local, mobile, big data, the cloud. But that's just talk.
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Former Multi-Channel Advertising Technology from Efficient Frontier is Now Adobe AdLens | Adobe Digital Marketing Blog

Former Multi-Channel Advertising Technology from Efficient Frontier is Now Adobe AdLens | Adobe Digital Marketing Blog | Multiplatform | Scoop.it
#Adobe #AdLens ottimizza le campagne adv multicanali grazie all’interfaccia integrata nella #Digital Marketing Suite http://t.co/Vp9pcOSm...
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The Incredible Visual Artist Behind Bjork and Passion Pit

The Incredible Visual Artist Behind Bjork and Passion Pit | Multiplatform | Scoop.it

Katherine Brooks: "Scott Snibbe is a New York-based media artist whose innovative vision has taken the art and music worlds to new depths of interactivity. From giant, digital public installations to touch-screen based art, the visual artist behind musicians like Bjork and Passion Pit is bringing together art, music and technology in groundbreaking ways."


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3 Storytelling Tips From “Breaking Bad” Creator Vince Gilligan

3 Storytelling Tips From “Breaking Bad” Creator Vince Gilligan | Multiplatform | Scoop.it

David D. Burstein: "A show like Breaking Bad doesn’t just spring fully formed from a writer’s mind. Here, series creator Vince Gilligan talks about the ways he worked on character and story and pushed the show to places even he didn’t anticipate" ...


Via The Digital Rocking Chair, Tina Stock
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The Complete Social Media Sizing Cheat Sheet [Infographic] | inspirationfeed.com

The Complete Social Media Sizing Cheat Sheet [Infographic] | inspirationfeed.com | Multiplatform | Scoop.it
Different social media platforms have different guidelines and sizing. The biggest four social media giants you should be focusing on are Pinterest, Facebook, Twitter, and Google +.

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Game of Thrones | HBO | Steve Coulson – Creative Director

Game of Thrones | HBO | Steve Coulson – Creative Director | Multiplatform | Scoop.it

A sensory journey across Westeros: To set the stage for the premiere of HBO’s Game of Thrones – a new show based on George R.R. Martin’s epic fantasy series – we launched an immersive narrative campaign designed to evoke the mythical world of Westeros.

It utilized unique experiences that engaged the five senses – scent, sound, sight, touch and taste  - and rolled out over five weeks.  The campaign came alive influencer outreach, on the web and social networks, and on the streets of major cities.

 

At the same time, we created a fan engagement campaign – The Maester’s Path – in which online communities worked together to unlock exclusive video rewards.  Each video was connected to the five senses and was carefully selected to increase buzz and anticipation for the show.


Via @FernandoCarrion
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Rescooped by Omega3 from transmedia marketing: storytelling for business, art and education
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Russell Quinn — The World’s Most Wired Storyteller

Russell Quinn — The World’s Most Wired Storyteller | Multiplatform | Scoop.it

... After a string of behind-the-scenes successes, Quinn may be about to transform the art of storytelling itself. This summer he will launch The Silent History, a sprawling electronic novel that plays with the mechanics of how stories are told, taking full advantage of the tablet’s GPS and touchscreen, along with platform features like in-app purchasing.

 

It will be the first release from Ying Horowitz & Quinn, the San Francisco publishing house Quinn co-founded in January. Judging by samples shared with Wired, The Silent History is part book, part multiplayer game, part Google map, and entirely revolutionary.

 

“I love the printed book,” Quinn says. “But I’m not romantic about the book, either.”

 

Link to full article: http://www.wired.com/design/2012/07/russell-quinn-the-worlds-most-wired-storyteller/  ;

 

Link to the website: http://www.thesilenthistory.com/  ;

 

 

 


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Rescooped by Omega3 from Richard Kastelein on Second Screen, Social TV, Connected TV, Transmedia and Future of TV
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A Creator's Guide to Transmedia Storytelling Takes Over Shelves - Wired News

A Creator's Guide to Transmedia Storytelling Takes Over Shelves - Wired News | Multiplatform | Scoop.it
Wired NewsA Creator's Guide to Transmedia Storytelling Takes Over ShelvesWired NewsAndrea Phillips recently published A Creator's Guide to Transmedia Storytelling.

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An engineer's London: an interactive map of key sights - E & T Magazine

An engineer's London: an interactive map of key sights - E & T Magazine | Multiplatform | Scoop.it
Londons engineering highlights and heritage. (RT @Kris_Sangani: An engineer's London: An interactive map of key sights.
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IIA launches digital inclusion campaign to Digitise the Nation

IIA launches digital inclusion campaign to Digitise the Nation | Multiplatform | Scoop.it
The Irish Internet Association (IIA) is sending a bright orange mobile training unit to a town near you as a new campaign to Digitise the Nation takes to the road to bring basic digital skills to everyone in Ireland.
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The Top 17 Free Digital Stotytelling Apps for The iPad | Tracking Transmedia

The Top 17 Free Digital Stotytelling Apps for The iPad | Tracking Transmedia | Multiplatform | Scoop.it
The Top 17 Free Digital Stotytelling Apps for The iPad | @scoopit http://t.co/521ma9tg...
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Rescooped by Omega3 from Pervasive Entertainment Times
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Social TV Explodes: 350 Million Interactions So Far This Year | Social TV and Trending Topics: Ad Age

Social TV Explodes: 350 Million Interactions So Far This Year | Social TV and Trending Topics: Ad Age | Multiplatform | Scoop.it
Cable social-TV activity in June topped May by nearly half while broadcast social-TV activity fell -- with one big exception in ABC.

In June alone, Trendrr tracked more than 81 million social-TV conversations and interactions. That's an all-time high, a 15% increase from May 2012 and a 681% increase from June 2011.
One caveat: Trendrr has broadened its data collection over time. For instance, check-ins from Viggle contribute to higher overall year-over-year social-TV activity numbers; Viggle didn't even exist at this time last year.
Cable social-TV activity in June grew by 45% from May, with more than 55 million conversations and interactions. Broadcast, on the other hand, shrank by 18% from May to June -- a reflection of the fact that May was when a majority of broadcast-network season finales happened.
ABC, fueled by more than 13.5 million social conversations and interactions surrounding the NBA Finals, was by far the most socially engaging broadcast network in June.


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How To Build Positive Marketing Stories That Work

How To Build Positive Marketing Stories That Work | Multiplatform | Scoop.it

Editor’s NoteThis is the third and final excerpt that we’re running from Winning the Story Wars: Why Those Who Tell--and Live--the Best Stories Will Rule the Future by Jonah Sachs...

 

...in past posts in this series we’ve explored the critical importance of basing marketing efforts on values. Still, it goes without saying that viral success takes something more--some spark of joy or emotion or outrage that takes a message from launch to world famous in seconds.

 

That something more can be revealed by looking at a couple of the most iconic Internet viral successes through an unlikely lens--the evolution of the human brain. What we’ll discover are three universally powerful viral story elements: Freaks, Familiars, and Cheats. Anyone who wants to be heard in this world of noise and clamor has a stake in understanding these shortcuts to audience attention....


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Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC]

Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC] | Multiplatform | Scoop.it

Innovation depends on storytelling: leaders need to create stories and use themes that motivate, stories provide key frameworks that give direction to innovative processes and create an emotional background that give people a reason to participate in innovation.

Here's Pixar Studio's 22 rules to phenomenal storytelling that can be applied to innovation as well as creating good entertainment.


Via The Digital Rocking Chair, Dean Meyers
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Stu, PB&J Publishing's comment, July 13, 2012 2:41 PM
Jekaterina, thanks so much for scooping! We hope it inspired you. We're going to be making a few more as we gear up to launch our Hansel and Gretel app, so please keep in touch with us at pbjpublishing.com!
Xavier Schreder's comment, July 13, 2012 4:00 PM
Thanks to you guys, for your efforts and the great work :)
Also i'm a big Pixar's fan,
i'm thrilled to try the french version of the app !
Stu, PB&J Publishing's comment, July 14, 2012 1:18 PM
Thanks Xavier! We'll let you know when it comes out. Please keep in touch in the meantime.
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OK. 3D didn't work, lets try...4-D movies! Next big thing for U.S. theatres? Beware asthmatics?! LATimes

OK. 3D didn't work, lets try...4-D movies! Next big thing for U.S. theatres? Beware asthmatics?! LATimes | Multiplatform | Scoop.it

As the giant spaceship crashes into the mysterious planet, the seats inside the movie theater heave back and forth and rumble like an earthquake .

The 4-D experience is wowing fans in South Korea, Thailand and Mexico, where CJ Group has 29 specialty theaters that regularly screen big Hollywood titles such as"Avatar,""Pirates of the Caribbean: On Stranger Tides" and"Prometheus," which featured the crashing spaceship.

Now CJ Group is close to finalizing a deal with a nationwide U.S. chain to create nearly 200 4-D theaters in the next five years, with the first to open this year in Los Angeles, New York and several other major cities.

CJ Group executives say its 4-D venues already draw sellout crowds from Seoul to Mexico City, and they predict that U.S. audiences are ready to shell out an extra $8 for the new movie experience. They say 4-D technology will help reverse the longtime decline in cinema attendance in the U.S.


Via Gary Hayes
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Banksy. A brand voice rich in storytelling

Banksy. A brand voice rich in storytelling | Multiplatform | Scoop.it

Tim Wood: "Ban­sky as most of us have seen, is the mas­ter of rich sto­ry­telling. Chang­ing the mes­sag­ing of some­thing we are used to see­ing makes Banksy’s brand voice ever so cre­ative and powerful."


Via The Digital Rocking Chair
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A World of Pure Imagineering | Think Quarterly by Google

A World of Pure Imagineering | Think Quarterly by Google | Multiplatform | Scoop.it
How Disney’s Imagineers are combining new technology and classic storytelling to create more personal experiences across their theme parks.

Via Dean Meyers
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