Multimedia Marketing by Brick House Media Co
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Multimedia Marketing by Brick House Media Co
We do multimedia marketing for business owners, thoughtleaders, entrepreneurs and start-ups! We support them to not only to develop their online social channels, but to create an efficient process for greater community leverage and increased ROI!  Learn more at: http://bhmedia.co
Curated by Jared Brick
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Last Days for our 'Sizzling End of Summer Video Deal'... Ends Fri. 9/1 

Last Days for our 'Sizzling End of Summer Video Deal'... Ends Fri. 9/1  | Multimedia Marketing by Brick House Media Co | Scoop.it

It's the end of summer and we're offering local businesses, start-ups and entrepreneurs an exclusive video offer to get three business videos for the just price of two!

Let Brick House Media assist you with a series of business videos to grow your following, enroll new customers, sell products and services and rank higher on Google using video for SEO!

Contact us today at 415-483-5322

Jared Brick's insight:

FINAL DAYS for our 'End of Summer Sale' on a 3 part video series... contact us before Friday 9/1! Ending soon...

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Soma Magazine Party at Isabel Marant in SF

A party hosted by Soma Magazine at Isabel Marant in San Francisco on August 24, 2017. Please contact us at info@bhmedia.co for usage rights.
Jared Brick's insight:

Fun moments from a recent event for Soma Magazine at the swanky Isabel Marant store in SF... enjoy!

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10 Digital Marketing Mistakes Businesses Are Making!  

10 Digital Marketing Mistakes Businesses Are Making!   | Multimedia Marketing by Brick House Media Co | Scoop.it

Over the past few years as my focus on digital transformation has increased, I have noticed a pattern separating the companies transforming successfully and those that are falling behind. This difference being the ability to move from a sales company to a sales and marketing company. Allow me to explain:

While there are many factors leading to successful digital transformation, one of the standouts is customer-centricity; essentially delivering more powerful, memorable and friction-less customer experiences. In the age of Facebook, Google and Amazon, one of the biggest differentiators is that companies must be able to reach their customers and prospects in the digital realm more effectively.

For integrators, who have traditionally depended on hand-to- hand sales and long-term relationships, this has represented a major shift. Bottom line, digitally evolved companies know how to use marketing to build their business; many integrators do not — but they could if they correct the following 10 common digital marketing mistakes.

Not Understanding the New Buyer’s Journey

More than 50 percent and upwards of 80 percent of the customer’s buying journey is now done online with no vendor interaction. If your digital presence doesn’t make you part of that process then you are missing a huge opportunity.

Missing Out on Social Media

Yes, you may not personally use Twitter or Facebook or LinkedIn, but your customers probably do. Using yourself as a litmus test for marketing investments is never a good idea. It’s a little bit like being your own attorney in court.

Forgetting Email Still Works

Some seem to believe that outbound email is old hat. Yes, we all get a lot of email, but building a list and doing email newsletters and blasts are still an effective way to be seen. Even if open rates are 5 to 10 percent, this can be hundreds or thousands of additional daily touch points.

 

Eschewing Thought Leadership

Some companies merely share the content and ideas of their vendors. It is important that a company has a point of view and shows their intimate knowledge of their business and customer needs. If you are using social and digital but not to share your own ideas then you are missing out on a big opportunity.

Yes, Multimedia Matters!

This should be understood, but it often isn’t. First of all, imagery to go with written content is important. With this in mind, please stop putting stock photos on the homepage of your website. Also, video, audio, infographics and other non-written content goes great with blogs and web copy. We are in the business of multimedia, but some of our websites still look like HTML 1.0. Boo.

About 20 to 30 percent of what you share should be somewhat self-promotional. The rest should be educational or inspirational to your customers.

Overlooking Importance of Mobile

In short, your mobile experience sucks. People shop more on mobile than desktop, so this should be fixed yesterday.

I’m Confused — What Should I Do?

This is a problem for most industries and CIs are included. If you can’t quickly and briefly explain what you do for people, then they won’t do business with you. At least not via a marketing first touch point.

Quit Talking Features, It’s 2017

You have heard for eons now not to do feature benefits selling, but your digital presence is littered with products and their features. Just stop already. I saw a whitepaper last week about noise cancellation on video conferencing systems. I wanted to vomit just reading the title. I can’t think of a worse way to spend marketing dollars.

Don’t Gratuitously Promote

In some cases, I see companies that have taken to the channels and have bought into digital marketing, but they are also horrible perpetrators of gratuitous self-promotion. Remember, it’s a balance. About 20 to 30 percent of what you share should be somewhat self-promotional. The rest should be educational or inspirational to your customers. That can include brand content, but if it is too promotional all the time it will turn people away.

Avoiding Digital Marketing Entirely

At least a few companies in the integration space still swear by almost zero marketing at all. This means the most basic website, minimal to no social media presence and no customer marketing to speak of. What got you here, won’t get you there.

 

 

Jared Brick's insight:

Successful digital marketing means embracing social media, optimizing the mobile experience, sharing thought leadership, and implementing multimedia.

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Top 6 Steps to Develop Your Thought Leadership 

Top 6 Steps to Develop Your Thought Leadership  | Multimedia Marketing by Brick House Media Co | Scoop.it

You are already an expert in your field, but something is missing? Common Thought Leadership Myths "It's too hard, confusing, elusive and will take me too! Thought Leadership Tangible Benefits:

 GET RECOGNIZED for powerful brand image by colleagues and new communities.

⚡ ENGAGE for leadership of new niche audiences for greater impact and wider reach.

 RECEIVE business offers and growth opportunities to boldly collaborate with others.

 GET HIRED to write more and to speak at leading conferences, seminars and events.

 MAKE AN IMPACT and increase your ability to powerfully help people’s lives.

Regardless of where you are in your professional career journey… you can develop as a Thought Leader at any age and any stage!

Thought Leadership Development is ideal for:

•  Entrepreneurs – Innovators, inventors who are breaking the mold and changing the game

•  Academics – Scholarly professionals who’ve been working on breakthrough innovation areas

•   Speakers – TED style bold event speakers, passionate seminar leader that inspire audiences

•   Sustainability Professionals – Changing the triple bottom line business world for us all

•   Authors – Emerging and established writers with great stories to share with new audiences

•   Consultants – Expert Advisors in niche areas, fields with bold careers running businesses.

•   Intrapreneurs – Creating change from within evolving companies + moving the needle forward

•   Founders – Creators of bold new start-up companies emerging with breakthrough ideas

Thought leadership development is not simply a theory, it’s not a self-projection. It’s a tangible divergence from one’s colleagues in any field or industry. This course supports professionals and experts to train and develop people, to powerfully leverage new multimedia tools for growth. It creates a way to position YOU in the spotlight you desire. Learn more at: http://bhmedia.co/breakon

Jared Brick's insight:

Check out the top 6 steps for people to evolve a career, differentiate yourself and grow your world!

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Faces of Hustle at HustleCon 2017

Faces of Hustle at HustleCon 2017 | Multimedia Marketing by Brick House Media Co | Scoop.it

HustleCon is an one day live conference at the Paramount Theater in Oakland, CA on June 23rd, 2017. The over 2,000 attendees come from around the globe to hear from hustle business leaders speakers dropping insights on their challenges to growth. 

Jared Brick's insight:

Sharing our experience at HustleCon 2017 last week in Oakland, CA, enjoy the Faces of Hustle video.

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12 Qualities of the Enlightened

12 Qualities of the Enlightened | Multimedia Marketing by Brick House Media Co | Scoop.it

We sometimes say that some people are enlightened, but do we really know  what that means? We might say that because they are kind, loving, and  insightful. While these may indeed be qualities of an enlightened person, it’s hard to be sure unless we ourselves are enlightened.

Jared Brick's insight:

Consider yourself enlightened? Here are 12 characteristics from the Mindfulness Meditation Institute and thanks to Charles A. Francis for contributing.

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The Power of Being Under-Estimated! By Zen Hustlers

The Power of Being Under-Estimated! By Zen Hustlers | Multimedia Marketing by Brick House Media Co | Scoop.it

If you don’t know it already, life can be cruel. Life can hit you very hard  sometimes. What can you do about it? You can either complain that other  people are not seeing your worth or... you can decide to SHOW them your worth!

Read more at zenhustlers.com

Jared Brick's insight:

The latest post for Zen Hustlers by contributor Stephane Augustine on the power of being under-estimated! Read on...

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The Ink Academy Hits 100% Goal on Indiegogo!

The Ink Academy Hits 100% Goal on Indiegogo! | Multimedia Marketing by Brick House Media Co | Scoop.it
Building the First International Calligraphy School to learn from the Best Calligraphy Masters!
Jared Brick's insight:

Proud to share the news that Ink Academy of Berkeley has hit their goal +100% with 5 days to go! Congrats a win for calligraphy and handwriting!

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Zen Your Data • The Yin + Yang of Info by Zen Hustlers

Zen Your Data • The Yin + Yang of Info by Zen Hustlers | Multimedia Marketing by Brick House Media Co | Scoop.it

Nearly every piece of technology collects data whether you are paying  attention to it or not. There is an entire subsection of society that head  over heals in love with “data” and for good reason. We have gained so much  more information that has improved our lives through the collection and  analysis of data. Read more...

Jared Brick's insight:

Meet Zen Hustlers! Our first original post from contributing writer and community zen hustler, Kim Adams on how to Zen your life with data! Enjoy and subscribe.

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You're Invited: Breaking the Silence of Thought Leaders Webinar on 5/18

You're Invited: Breaking the Silence of Thought Leaders Webinar on 5/18 | Multimedia Marketing by Brick House Media Co | Scoop.it

Are your simply reliving 2016 after you promised yourself it would different be this year! Find your voice to emerge as a Thought Leader.

Free Your Voice to Find Your Audience
Understand what's keeping you silent!
Personal Branding Strategies + Myths
New techniques to avoid FAILS you can easily avoid!
Free Your Inner Leader
Learn what is possible when you have the training!
Get Your FREE Bonus
Join this session to receive your private 1:1 call with Jared!
Jared Brick's insight:

Join me for a live Q&A webinar on Branding for Thought Leadership on Thu. May 18th, 3pm! Space is limited, RSVP today!

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Simon Sinek on Your 'Why' + Always Being Yourself - #AskGaryVee (Video) 

Gary Vaynerchuck interviews Simon Sinek, author of "Start With Why" an incredible book that all entrepreneurs need to read. Here are insights from the video interview...

"Are you inspired at work and in life?"

"Learning to  be self-aware from the people you care about, harsh critique from people you know."

"Practice being the last to speak, not just a better listener."

"Everybody wins when you go all in!" - G.V.

"The second you go all in on your personality, you win!"

"Authenticity - is saying and doing the things you actually believe"

"Hedging who you are is what is wrong, being other people"

"You start talking immediately, it takes a long time to be an overnight success!"

"Watch early Steve Jobs... practice, practice, practice!"

"Put yourself out there, practice, grow and position!"

"Documenting vs creating, share your truth!"

"Admit that you are learning and you're not the expert!"

 

#QOTD: Do you feel loved and supported in your work culture? And if you do, tag your coworkers. #TIMESTAMPS: 6:53 - Can an employees 'why' and a company'.

Jared Brick's insight:

Start with Why author Simon Sinek drops deep insights with Gary Vee on #AskGaryVee video series... enjoy! 

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Seth Godin on Thought Leaders - Build Attention + Trust! 

A virtuous cycle to thought leadership, attention and trust are the two key areas, be generous, be authentic, keep promises, tell the truth! Here are some massive insights from the video:

"Take a Glacial Strategy - Take a long time to get there." 

"At any given moment the short-term thinker, thinks you an idiot!" 

"Everyone owns their own media company now"

"There is not one market, there are many markets"

"Are you a trusted person for my precious attention?"

"Everyone should have a blog, and keep notes daily, to reflect back"

"Are you a meaning contributor or a wandering tourist on social?"

"Create a body of work that earns you trust and attention"

"Liking on social media is a way to hide from being productive, as being productive is scary!"

"The dropout rate on online courses is 98%? Is that true?"

"If you are not struggling you are not learning?"

"Who would miss you if you were gone?" Deep!

 

On this episode, Seth Godin joins the show and answers some questions. :)

#QOTD: Who would miss you if you were gone? - from Seth Godin

Jared Brick's insight:

Famous author 18X over Seth Godin, dropping insights on the thought leadership game on #AskGaryVee

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Creating the World's First Ink Academy School Online at Indiegogo! 

Creating the World's First Ink Academy School Online at Indiegogo!  | Multimedia Marketing by Brick House Media Co | Scoop.it

Ink Academy is the first International Calligraphy School—offering students both live and online courses, and a documentary series on a variety of hands all taught by Masters. Ink Academy exists to save a threatened artform and an important part of our global culture; calligraphy and cursive handwriting. Ink Academy was created to not simply save these beautiful artforms from extinction, but share them with new fans from around the world!rs!

Jared Brick's insight:

NOW LIVE... Learn Calligraphy, Penmanship and the Lettering Arts. "Our intention is to ensure that the art of beautiful writing does not just survive, but truly thrives”  - Suzie McKig, Founder, Berkeley, CA

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Make a Habit Card to Create Life Changing Patterns

Make a Habit Card to Create Life Changing Patterns | Multimedia Marketing by Brick House Media Co | Scoop.it

We find ourselves getting inspired to change our lives, and we give up before we even start. Usually, this happens at 12:59pm on New Year’s Eve,  and 1/15 we’d have already told ourselves, “next year”.  But next year is never the year, is it?  Year in, year out we go through our annual tradition of setting goals we never expect to achieve. It makes no sense, and it’s time to change that. Read more...

Jared Brick's insight:

Got some nasty 'bad' habits you want to transform... make a Habit Card!

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Hack Leadpage Websites on Squarespace (Tutorial Video)

Hack Leadpage Websites on Squarespace (Tutorial Video) | Multimedia Marketing by Brick House Media Co | Scoop.it

In modern digital marketing there are now lots of ways to collect email addresses from new site visitor prospects in hopes of becoming converting them into new clients and customers! We've listed some below and one of our favorite methods for this is creating a one-page website page on the Squarespace platform. Read more...

Jared Brick's insight:

Learn how to use your new or existing Squarespace site to easily create unlimited lead pages on your website, a tutorial video!

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Today 8/4 Roofdeck Yoga + Kombucha Beer tasting with Dr Hops at Port Workspaces 

Today 8/4 Roofdeck Yoga + Kombucha Beer tasting with Dr Hops at Port Workspaces  | Multimedia Marketing by Brick House Media Co | Scoop.it
Eventbrite - Dr Hops Kombucha Beer presents CABANA YOGA & KOMBUCHA BEER TASTING w/Dr Hops Kombucha Beer & Office Yoga - Friday, August 4, 2017 at The Port Workspaces, Oakland, CA. Find event and ticket information.

RSVP for tickets: 

Jared Brick's insight:

Join our good friends from Dr Hops Kombucha Beer and Port Workspaces for afternoon roofdeck yoga and tasting, free DHKB gift for guests, come early! 

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Learn to Harness the Power of FLOW

Learn to Harness the Power of FLOW | Multimedia Marketing by Brick House Media Co | Scoop.it

The Flow Genome Project (FGP) is hosting Flow Camp is coming up right  around the corner! It's a badass body-brain-mind training camp designed to  unpack all that is hinted at in Stealing Fire and create the physical,  emotional, and intellectual foundations for next level living and impact. Read more...

Jared Brick's insight:

Do you know how to access your creative and productive flow state? Check out the Flow Camp... coming up in August!

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Top Traits of Being Zen Hustlers

Top Traits of Being Zen Hustlers | Multimedia Marketing by Brick House Media Co | Scoop.it

Do know the traits of being a Zen Hustler? Learn some of the leading  attributes that can help you find balance, power and control over your  circumstances. In this post, founder Jared Brick will explore core areas of  action/reaction, perspective and energy flows to offer you personal  insight. Join the Zen hustlers movement today! 

Read more...

Jared Brick's insight:

Are you a Zen Hustler? Check out the top traits to balance on the edge of hustle and zen.

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Why You Shouldn’t Worry About Procrastinating by Zen Hustlers 

Why You Shouldn’t Worry About Procrastinating by Zen Hustlers  | Multimedia Marketing by Brick House Media Co | Scoop.it

Procrastination itself is a basic human impulse like eating or humping. You  can't cure it, but you can use it to me more productive.  How's that possible? Because there are 3 types of procrastination. Read more...

Jared Brick's insight:

Bold new post from 'The Hustle' CEO, Sam Parr on how to re-frame procrastination for the Zen Hustlers blog... thanks Sam!

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Event: Personal Branding for Thought Leadership 6/15 6pm in Oakland

Event: Personal Branding for Thought Leadership 6/15 6pm in Oakland | Multimedia Marketing by Brick House Media Co | Scoop.it
Eventbrite - The Port Workspaces presents Personal Branding for Thought Leadership - Thursday, June 15, 2017 at Port Workspaces, Oakland, CA. Find event and ticket information.
Jared Brick's insight:

Join Jared Brick at this intimate live event at Port Workspaces, Oakland on 6/15 at 6-7pm! See you there

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Oui-Oui... BHMC's New Office in Guise, France!

Oui-Oui... BHMC's New Office in Guise, France! | Multimedia Marketing by Brick House Media Co | Scoop.it

Working from Guise in the northeast of France for the last week of May. Parlez-vous français? No!

Jared Brick's insight:

Enjoying the remote countryside of north-eastern France! International wi-fi and a +9 hour time difference is an amazing thing! Prendre plaisir = Enjoy

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Your Invited! Personal Branding for Thought Leadership on 6/151

Your Invited! Personal Branding for Thought Leadership on 6/151 | Multimedia Marketing by Brick House Media Co | Scoop.it

Thu, June 15, 2017 6:00 PM – 7:30 PM PDT

 

Port Workspaces - 344 20th St. Oakland, CA 94612

Are you seeking to become a thought leader in your career and transform your industry? Are you unclear on how to brand yourself or your business as it relates to developing your unique voice. Learn more about the common myths, fails and digital media strategies for differentiating you in a sea of experts and leaders. Attendees will also learn more about, Break On Through a bold online thought leadership development course led by Jared Brick.

Jared is the founder of Brick House Media Co, and a highly engaged Port Workspaces member, who co-created the Port Studios to support all the members with new media creation. He is an engaging live speaker, who is passionately committed to empowering professionals and business owners to leverage digital media for growth!
Learn more at: bhmedia.co

 

Jared Brick's insight:

Join me for a live event on developing your voice and personal brand for Thought Leadership on June 15th!

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Top 8 Video Creation Tips to Ramp Up Your Crowdfunding! 

Top 8 Video Creation Tips to Ramp Up Your Crowdfunding!  | Multimedia Marketing by Brick House Media Co | Scoop.it
At Indiegogo, video is an essential part of running a successful campaign. Campaigns that use video see an average 114% more fund generation than those without. We all get the value of using videos to share our stories, but we also understand that creating a compelling video can be difficult for some. A lot of … read more
Jared Brick's insight:

"Campaigns that use video see an average 114% more fund generation than those without. We all get the value of using videos to share our stories, but we also understand that creating a compelling video can be difficult for some!"

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Casey Neistat is Back on Gary Vee on #AskGaryVee (Video)

Gary Vaynerchuck interviews Youtube sensation Casey Neistat with over 7 million subscribers, making him a media mogul for creative homemade talent. Here are some insights from the video:

"Make something, make anything, you can take confort in that."

"Fear = illness, sick is the only thing I am scared of."

"I am not scared to fail, as I do not think what other peopl think!"

"Capture the feeling of the last 2 weeks of high school!"

"Get busy, do something you hate... scrub pots for 50 hours a week!"- CN

"Staying busy doing something you hate."

"Your ultimate strengths and wants for what you like, can be your success metrics"

"

 

#QOTD, FROM CASEY: Give us some generic advice for how we can be better communicators to you. We both have these big platforms we have built and use to talk on, what do we not talk about enough, or how?"

Jared Brick's insight:

Gary Vee interviews a media mogul, Youtuber Casey Neistat, dropping insights left and right! #AskGaryVee

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Is Crowdfunding Kickstarter + Indiegogo the New QVC? 

Is Crowdfunding Kickstarter + Indiegogo the New QVC?  | Multimedia Marketing by Brick House Media Co | Scoop.it

Before crowdfunding, infomercials were the original market fit tests. The goal was typically just to get enough callers to cover the cost of promotion, then make the real cash from in-store shoppers.

But, with Kickstarter, it’s a lot less expensive. Infomercials cost $50k-$1m, while a 1-3 min video for a crowdfunding campaign is more in the $20-30k range.

And, like QVC, Kickstarter even has its own junkies, with some individuals supposedly funding over 1200 products.

Read more at: 

http://ambassadors.thehustle.co/?ref=93eef6d43f

 

Jared Brick's insight:

Remember QVC? Do you think crowdfunding is the new shopping network? 

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