Multimedia Journalism
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Multimedia Journalism
Essential reading for journalists working with mobile, social and multimedia platforms
Curated by Andy Bull
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Nate Silver’s FiveThirtyEight will be a separate site at ESPN, like Bill Simmons’ Grantland

Nate Silver’s FiveThirtyEight will be a separate site at ESPN, like Bill Simmons’ Grantland | Multimedia Journalism | Scoop.it
When the news broke Friday that political blogger Nate Silver is leaving the New York Times for ESPN, I was worried that the FiveThirtyEight blog would cease to exist.
Andy Bull's insight:

A great example of how important personal branding is for today's journalist

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Live-Streaming 101: It’s All About Your Bandwidth - 10,000 Words

Live-Streaming 101: It’s All About Your Bandwidth - 10,000 Words | Multimedia Journalism | Scoop.it
Live-Streaming 101: It’s All About Your Bandwidth
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Conversations for Inquiring Minds's curator insight, July 22, 2013 9:40 AM

This is for those that have not streamed but are interested.  Many people are still using wmv and flash, however the mp4 format is quickly becoming a standard. With its HD quality and sound, it gives a great viewing experience online.

 

Bandwidth is king.  If you don't host your own stream, make sure you find a vender that won't bankrupt you when you start to get viewership and can grow as you do.

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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | Multimedia Journalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline.

 

A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

 

Its restaurants were scruffy and tired. Its staff poorly trained and demoralised, its food produced with an eye to economy, not quality. That food had become anachronistic at a time when consciousness about good diet and health were growing rapidly. What was worse, its senior management didn’t see a problem.

 

In a BusinessWeek article (1), Michael Quinlan, then chairman and CEO, said, “Do we have to change? No, we don’t have to change. We have the most successful brand in the world”.

 

As sales in each restaurant fell, McDonald’s responded not by improving those restaurants, and what it sold in them, but by opening more and more new ones.

 

When regular evaluations showed the brand experience was declining, McDonald’s dropped the evaluations.

 

Instead of making the brand better, it just made it bigger.

 

In March 2003, BusinessWeek wrote about these problems, under the headline ‘Hamburger Hell’. There were plenty more reports like it. As Larry Light, then McDonald's chief marketing officer,  recalls in his book Six Rules for Brand Revitalisation (2): “Article after article described the unfortunate conditions of McDonald’s. Reporters, analysts, observers, activists, franchisees, employees, marketing consultants, everyone had something negative to say: McDonald’s was ‘out of date’; ‘too large to be turned around’; ‘its time is passed’.”

 

And yet.

 

A year later everything had changed.

 

When Larry Light spoke at an Economist conference in 2004 he was able to quote headlines such as: “‘The Sizzle is Back’; ‘Eye Popping Performance’; and ‘McDonald’s Leaves Analysts Upbeat on Prospects’. And after another year, McDonald’s was being described as an incredible turnaround business case.”

 

What had happened in the meantime?

 

Light had initiated a transformation of the company. Just about everything had changed – from staff training to restaurant refurbishment; the food that was sold and the way McDonald’s was advertised and marketed. That marketing now followed what Light said was something very new: a brand journalism approach.

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Sara Ortega's curator insight, December 1, 2013 4:23 PM

I included this book as a reference text and one of the only books out there written solely about brand journalism.  

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Mail Online announces plans to open offices in new territories

Mail Online announces plans to open offices in new territories | Multimedia Journalism | Scoop.it
The site which now has more than 128 million unique users a month will be taking on new staff in existing sites and opening new offices in as yet undisclosed locations    
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Why are The Sun's sales declining far faster than those of its rivals?

Why are The Sun's sales declining far faster than those of its rivals? | Multimedia Journalism | Scoop.it
Why is The Sun losing sales faster than its traditional rival, the Daily Mirror, and its closest competitor, the Daily Mail? And why is it doing so when it is 10p cheaper than the Mirror and 20p cheaper than the Mail?
Andy Bull's insight:

From the post: "The Sun has lost its confidence, which may well not be too surprising in the circumstances. The arrests of journalists for allegedly paying police and public officials for information has also undermined its traditional news-getting practices."

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Inside Forbes: The 9 Key Steps We've Taken to Disrupt the Traditional News Business

Inside Forbes: The 9 Key Steps We've Taken to Disrupt the Traditional News Business | Multimedia Journalism | Scoop.it

Here's the FORBES story of the last 20 months — the successes, challenges and learnings of a 95-year-old startup helping to lead journalism into the future. I’ve boiled it down to nine key points that capture what we’ve done to reinvent Forbes.com and put our authoritative journalism at the center of a unique social media experience.

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#Tip: Learn to code with Codecademy

#Tip: Learn to code with Codecademy | Multimedia Journalism | Scoop.it
Image by espensorvik on Flickr. Some rights reserved At the LA Times, code and algorithms are scraping stats from automated reports and writing updates for journalists to analyse.
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Post-Google, Frommer’s will publish print guidebooks again

Post-Google, Frommer’s will publish print guidebooks again | Multimedia Journalism | Scoop.it
Last August, Google acquired travel guide brand Frommer’s from publisher Wiley for $23 million — and then, not surprisingly, decided to stop publishing the guides as print books.
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The Data Journalism Handbook | brandjournalism

The Data Journalism Handbook | brandjournalism | Multimedia Journalism | Scoop.it
Using data to improve the news.(The #Data_Journalism Handbook http://t.co/YRHZPbtVy4 via @zite) (The Data Journalism Handbook | @scoopit http://t.co/36hLJEcfHu)...
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Definitions of Journalism, PR Being Sought - O'Dwyer's PR News

Definitions of Journalism, PR Being Sought - O'Dwyer's PR News | Multimedia Journalism | Scoop.it
Definitions of Journalism, PR Being Sought O'Dwyer's PR News Journalism is "an activity, not a profession," says Reynolds, and we agree. Neither is PR a profession. It is an occupation.
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Why journalists should NOT declare how they vote

Why journalists should NOT declare how they vote | Multimedia Journalism | Scoop.it
Journalists, writes Antony Loewenstein, should disclose who they vote for plus any other "political affiliations" that may affect their reporting. We are subjective and need to admit that to ourselves and our readers, he argues.
Andy Bull's insight:
Excellent consideration on the question of transparency and the complexity of requiring journalists to reveal their political affiliations. This from the post: "I'm all for greater transparency but I think the Loewenstein formula to reveal supposedly hidden agendas is far too simplistic. Indeed, what strikes me forcibly is that such an approach would be counter-productive. Readers might well look first at a writer's political affiliation and decide whether or not to read the article on that basis rather than its substantive content."
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Thom Yorke blasts Spotify on Twitter as he pulls his music - The Guardian

Thom Yorke blasts Spotify on Twitter as he pulls his music - The Guardian | Multimedia Journalism | Scoop.it
The Guardian Thom Yorke blasts Spotify on Twitter as he pulls his music The Guardian Yorke and producer Nigel Godrich took to Twitter to express their annoyance at the business model for new artists, and explain their reasoning.
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#Tip: Remember these diverse tips for getting local stories

#Tip: Remember these diverse tips for getting local stories | Multimedia Journalism | Scoop.it
Tips on new ways to find local stories in the digital age
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Intriguing Networks's curator insight, July 9, 2013 10:44 AM

Finding it hard to get rankings in national search, look to niche with #local content, here are some tips to get you started on finding original local stories to start your local content strategy. Its a good way to not just be writing about yourself...

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The skills you need to succeed in brand journalism | Articles | Home

The skills you need to succeed in brand journalism | Articles | Home | Multimedia Journalism | Scoop.it
Brand journalism only works if you tell compelling stories. To find such stories, you and your team need finely tuned reporting skills.
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How McDonald's invented brand journalism, and h...

How McDonald's invented brand journalism, and h... | Multimedia Journalism | Scoop.it
In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.
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5 Things Journalists and Musicians Have in Common

5 Things Journalists and Musicians Have in Common | Multimedia Journalism | Scoop.it
On the surface, the news and music industries seem like completely different animals. With a closer look, though, you can see how the Web has thrown the entire media business into uncharted territory.
Andy Bull's insight:

Fascinating post: this segment sticks out for me: "

Neither industry will ever die, so we shouldn’t act like it will.

Not so conveniently, I seem to have read doomsday pieces about the death of journalism daily in the first two years of college. Since then, we’ve figured out that there are just more ways to pursue these avenues now.

As Gigaom’s Mathew Ingram wrote, newswriting will not become obsolete due to citizen journalism and the Web. Rather, it will transform “not so much as an institution, but as a state of mind and a series of beliefs, and a way of behaving.” Musicians might view their industry the same way."

 
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NUJ backs local council newspapers against new crackdown by Eric Pickles to limit publication

NUJ backs local council newspapers against new crackdown by Eric Pickles to limit publication | Multimedia Journalism | Scoop.it
Michelle Stanistreet: 'Council papers should be able to campaign' 
The NUJ has come out against attempts by Communities and Local Government minister Eric Pickles to limit the frequency of publication of local authority newspapers.
Andy Bull's insight:

NUJ supports brand journalism as practised by UK local authorities.

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Deconstructing Mail Online's anti-Leveson article

Deconstructing Mail Online's anti-Leveson article | Multimedia Journalism | Scoop.it
The headline over the Mail Online news story about the appointment of Sir John Thomas as Lord Chief Justice does not conceal its glee, "Tough judge with little patience for immigration lawyers beats Lord Leveson to post of judiciary chief." He is...
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Here's How to Use Content Curation as a Powerful Brandbuilder

Here's How to Use Content Curation as a Powerful Brandbuilder | Multimedia Journalism | Scoop.it
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.

Via janlgordon
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Lydia Gracia's curator insight, February 26, 2014 8:45 AM

Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:29 PM

agregar su visión ...

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:30 PM

agregar su visión ...

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Data visualisation app GetBulb expected to launch this month

Data visualisation app GetBulb expected to launch this month | Multimedia Journalism | Scoop.it
The tool for creating maps and graphs works in a web browser and was the winner of The Irish Times digital challenge
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"The tragedy of journalism now is that it's demand-driven"

"The tragedy of journalism now is that it's demand-driven" | Multimedia Journalism | Scoop.it
Modern journalism is info-tainment, which breeds a culture of "taught helplessness." Here's why, and how to defeat it.
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Freelancers can now pitch to publishers using Newsmodo

Freelancers can now pitch to publishers using Newsmodo | Multimedia Journalism | Scoop.it
Freelance journalists can respond to briefs submitted by outlets in new iteration of company that launched as a freelance marketplace in April
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The new news business

The new news business | Multimedia Journalism | Scoop.it
Fighting the digital disrupters hasn't worked. Can purveyors of serious journalism find a way to join them? (The new news business. Can purveyors of serious journalism find a way to join the digital disrupters?
Andy Bull's insight:
Fascinating look at what the future of journalism might be
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Inside Forbes: The New Math of Journalism and 17 Other Disruptive Notions to Ponder

Inside Forbes: The New Math of Journalism and 17 Other Disruptive Notions to Ponder | Multimedia Journalism | Scoop.it
In 2014 "the press as you know it has ceased to exist. 20th century news organizations are an afterthought." See No. 18 below. Our contributor model, now three years in the making, continues to grow and evolve.
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#Tip: Reporting on local government meetings

#Tip: Reporting on local government meetings | Multimedia Journalism | Scoop.it
By jswakin on Flickr.Some rights reserved. Last month, the government published new guidelines setting down the rights of journalists and the general public to film council meetings and report on them via social media.
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