Multimedia Journalism
29.9K views | +0 today
Follow
 
Scooped by Andy Bull
onto Multimedia Journalism
Scoop.it!

How Twitter May Change Sports And Social Media As We Know It - Forbes

How Twitter May Change Sports And Social Media As We Know It - Forbes | Multimedia Journalism | Scoop.it
How Twitter May Change Sports And Social Media As We Know It Forbes Social media and internet companies have long searched for stable revenue and earnings beyond the hype of connecting people for free.
Andy Bull's insight:
Not sure about Twitter Amplify, could interfere with what Twitter does well, and why we use it. Can't blame them for trying to monetise though
more...
Lindsee Allienello's comment, September 12, 2013 4:59 PM
Lindsee Allienello
Sports Management 101
13 September 2013
Current Events
Article 2:
“How Twitter Amplify May Change Sports and Social Media As We Know It”
1. By reading this article I learned that a very popular social media website called twitter, has created a new thing called “twitter amplify”. What this does is, “It is a way to generate advertising revenue through an economic interconnectedness between itself, companies that provide sports content, and their sponsors” (Forbes.com). In other words, twitter would make it easier for the sports fans to watch highlights of the game or just certain clips from the game. By doing so, twitter and the company that they are working with would gain revenue. If this idea was to catch then twitter want to be companies and fans would all try and jump on the gold rush. I also learned that if this was to be successful then the viewership of full games or buying tickets to go to the games could suffer tremendously meaning some companies would be put out of business.
2. The information that I found interesting in this article is that a social media website could potentially change the whole idea about how viewers watch games and contests. Instead of paying to go see the games or even watching the games or contests on television, fans could just go to twitter to watch important clips and highlights from the game in half the time. To the fan it would make the game or contest go even faster. For example baseball could be a very boring game to watch, so if you just wanted to see the highlights or hot plays of the game you could just go to twitter and see them in half the amount of time.
3. I selected this article because I am a person who uses twitter very often throughout the day, and I also am in love with sports. However, the whole idea of being able to see short clips and highlights on twitter is not appealing to me at all. I am the type of person who would rather buy a ticket and go to the event or be able to watch the entire game or contest from the coziness of my own house.
4. This information will help me in the sports management industry because if this program does end up taking off, using twitter will be a way that I could target certain consumers. After all, you are always trying to get your idea or product of sport to all consumers. Using twitter would be a way to target the consumers who would all for this new “twitter amplify” idea.
Dan Zabbo's curator insight, November 15, 2014 9:24 PM

After reading this article, I learned about Twitter's new business strategy that has allowed them to transform the business and advertisement strategy of social media. Twitter Amplify is the name of Twitter's new strategy which combines sports organizations, sponsors, and itself to created advertisement revenue. Twitter allows organizations like ESPN  to run highlight videos and in return they allow companies to hold advertisements on those videos and the money is shared between the three entities. This strategy has made Twitter unique from all other social media sites as it doesn't just make money off of allowing people to connect for free.By breaking the seal for social media in the advertisement and sports industry it may be a step ahead of all other social media sites. I found this article to be interesting because in most sports organizations make large revenue off of advertisements from companies and now with Twitter Amplify sports organizations are dividing their revenue with Twitter in return for more exposure. This is another example of how social media is transforming the sports industry. I picked this article because I found it to be unique because it is the first time a social media entity was able to gain revenue from advertisements and business together. This new strategy from Twitter will help me in the sports industry as it displays new creative business strategies for sports organizations to gain revenue through social media. Information like this will be valuable in the future as social grows and new strategies will attempt to be created to be beneficial for both sports and social media,

Multimedia Journalism
Essential reading for journalists working with mobile, social and multimedia platforms
Curated by Andy Bull
Your new post is loading...
Your new post is loading...
Scooped by Andy Bull
Scoop.it!

Copy Edit This! Quiz No. 9

Copy Edit This! Quiz No. 9 | Multimedia Journalism | Scoop.it
The Times’s standards editor, Philip B. Corbett, invites readers to correct grammatical errors in recent New York Times articles.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Guardian editor Katharine Viner says digital journalism model ‘currently collapsing’ as Facebook and Google ‘swallow’ ad revenue – Press Gazette

Guardian editor Katharine Viner says digital journalism model ‘currently collapsing’ as Facebook and Google ‘swallow’ ad revenue – Press Gazette | Multimedia Journalism | Scoop.it
Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Newsonomics: The New York Times’ Mark Thompson on regulating Facebook, global ambition, and when to stop the presses (forever)

Newsonomics: The New York Times’ Mark Thompson on regulating Facebook, global ambition, and when to stop the presses (forever) | Multimedia Journalism | Scoop.it
"I think over the next five years, it’s possible the competitive landscape will actually get in some ways more attractive for The New York Times, because I’m afraid I see a lot of casualties over the next few years because of the economics of the industry."
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

The Paradise Papers in four data visuals | News & Analysis | Data Driven Journalism

The Paradise Papers in four data visuals | News & Analysis | Data Driven Journalism | Multimedia Journalism | Scoop.it
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

What does Mark Zuckerberg really think of the value of news? Not all that much.

What does Mark Zuckerberg really think of the value of news?  Not all that much. | Multimedia Journalism | Scoop.it
As I was listening to mixed but mostly negati
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Many newsrooms around the world are lagging when it comes to new tech and a digital-first mindset

Many newsrooms around the world are lagging when it comes to new tech and a digital-first mindset | Multimedia Journalism | Scoop.it
A new ICFJ survey found, for instance, that people with digital-focused titles like "digital content producer," "social media editor" or "analytics editor" made up just 18 percent of newsroom positions.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

“Instagram for data”: Grafiti wants to make it easier to create and share data visualizations on smartphones

“Instagram for data”: Grafiti wants to make it easier to create and share data visualizations on smartphones | Multimedia Journalism | Scoop.it
"These days we have all these conversations about policy and immigration where data comes up, and it's amazing how much plain text is still used to explain these ideas."
more...
Art Jones's curator insight, November 2, 5:19 PM

We are all swimming in oceans of data every moment of every day. Converting data into visual stories is a powerful way to turn all of that complex data into meaningful, embraceable information. Grafiti is one company working to harness the power of datasets via mobile technology so people can manipulate and visualize data sets in new ways. 

Scooped by Andy Bull
Scoop.it!

Franklin Foer wants journalism to liberate itself from Facebook

Franklin Foer wants journalism to liberate itself from Facebook | Multimedia Journalism | Scoop.it
"Subscriptions only matter if organizations have a strong sense of who they are. One of the tolls of the platforms has been to sap us of that sort of identity."
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

How leading American newspapers got people to pay for news

How leading American newspapers got people to pay for news | Multimedia Journalism | Scoop.it
SOMETIMES it feels like the 1970s in the New York Times and Washington Post newsrooms: reporters battling each other to break news about scandals that threaten to envelop the White House and the presidency of Donald Trump. Only now their scoops come not in the morning edition but in a tweet or iPhone alert near the end of the day.
more...
Laure Colmant's curator insight, October 29, 8:57 PM
Comment les grands journaux américains ont réussi à faire payer l'information En créant et en testant des «paywall», des murs payants, pour les lecteurs. L'accès est toujours gratuit, mais à partir d'un certain nombre d'article lu, l'Internaute est invité à payer. Mais aussi grâce à l'effet Trump…
Scooped by Andy Bull
Scoop.it!

New York Times goes dark, launches .onion site only accessible through Tor

New York Times goes dark, launches .onion site only accessible through Tor | Multimedia Journalism | Scoop.it
The New York Times today announced it was launching an “experiment in secure communication,” on the the dark web, only accessible through TOR (The Onion Router). As The Times says: The New York Times reports on stories all over the world, and our reporting is read by people around the world. Some readers choose to use Tor …
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

When a Facebook test moves news stories to a separate feed, traffic — and public discourse — are at stake

When a Facebook test moves news stories to a separate feed, traffic — and public discourse — are at stake | Multimedia Journalism | Scoop.it
"It’s important politically how this is going to play out."
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Instagram’s ‘Superzoom’ auto-records dramatic close-up videos

Instagram’s ‘Superzoom’ auto-records dramatic close-up videos | Multimedia Journalism | Scoop.it
Instagram's newest feature lets you make your own "Dramatic Chipmunk"-style video by shooting a stuttered zoom-in, including cinematic sound effects, with a..
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Guardian says money from readers has overtaken advertising as it boasts 500,000 paying supporters – Press Gazette

Guardian says money from readers has overtaken advertising as it boasts 500,000 paying supporters – Press Gazette | Multimedia Journalism | Scoop.it
Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Data Journalism Made Easier, Faster, and More Collaborative

Data Journalism Made Easier, Faster, and More Collaborative | Multimedia Journalism | Scoop.it
In most small newsrooms, working with data is still much harder than it should be. A majority of reporters do not possess the technical skills needed to work with data, and too many important stories…
Andy Bull's insight:
You can sign up for the Beta now
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Facebook launches Creator app for influencers to build video communities

Facebook launches Creator app for influencers to build video communities | Multimedia Journalism | Scoop.it
Facebook wants to turn mindless, passive video consumption into "time well spent", and now it's giving social media stars a powerful tool to foster..
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

This essential newsroom tool is getting an upgrade

This essential newsroom tool is getting an upgrade | Multimedia Journalism | Scoop.it
If you’re doing any work with primary source documents, or really any records at all, you’re probably already using DocumentCloud. If not, you should rectify that immediately.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

In newsrooms, 'we don't have assembly lines anymore, and they’re not coming back'

In newsrooms, 'we don't have assembly lines anymore, and they’re not coming back' | Multimedia Journalism | Scoop.it
This piece originally appeared in Local Edition, our newsletter following the digital transformation of local news.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Snap Maps offered real-time coverage of Tuesday’s terror attacks in Manhattan (plus a lot of emoji)

During Tuesday's terror attacks in Lower Manhattan, in which a driver in a pickup truck killed eight people and injured 11, Snap Maps, the location-sharing feature that Snapchat introduced this summer, proved to be an effective way to get real-time information on what was happening.

Incredible…
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

How to broadcast live with another person on Instagram

How to broadcast live with another person on Instagram | Multimedia Journalism | Scoop.it
Conduct video interviews remotely by livestreaming from two accounts at the same time, through a single feed
more...
No comment yet.
Rescooped by Andy Bull from RJI links
Scoop.it!

Is local news on the cusp of a renaissance? – Thoughts On Journalism 

Is local news on the cusp of a renaissance? – Thoughts On Journalism  | Multimedia Journalism | Scoop.it
It’s not an easy time to be a journalist in the United States. Since 2000, nearly half of newsroom jobs — more than 20,000 of them — have disappeared. Rubbing salt into the wounds, CareerCast named…

Via Brian Steffens
more...
Risto Degerman's curator insight, November 9, 1:09 PM
Paikallisuutisten tekijöiden ongelmana on ollut ja on edelleen ammatillisen arvostuksen puute. Valitettavan harva journalisti haluaa pysyä paikallisena ja katseet suuntautuvatkin yhä useammin, siihen, että saavutettaisin "laaja yleisö" joka käytännössä tarkoittaa pyrkimystä saada jutuille.
Tarinoille ja kuville mahdolllisimman laaja valtakunnallinen julkisuus. Paikallisen tai pientä yleisöä kinnostavan sijasta yleisöltä hamutaan mahdollisimman paljon klikkauksia tai Facebook jakoja. Se taas johtaa siihen, että yhä enemmän ja enemmän paikallisesti tärkeitä "peräkylän uutisia" tai "käpykylien ihmisiä" käsitellään vain, jos niistä onnistutaan muokkaamaan "yleinen ilmiö" "kiinnostava kuriositeetti" tai "sydämiä koskettavia kokemuksia"...

Scooped by Andy Bull
Scoop.it!

6 tips to prepare your newsroom for live video on social media

6 tips to prepare your newsroom for live video on social media | Multimedia Journalism | Scoop.it
Think beyond the live broadcast, invest in quality equipment and more advice for livestreaming on social media
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Advice from 24 news organisations to help you tailor your story pitches

Advice from 24 news organisations to help you tailor your story pitches | Multimedia Journalism | Scoop.it
Want to pitch a story or a project to a particular news outlet and not sure where to start? Check out these resources that explain what editors are looking for
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

The People Want Live Video. Here's How Reuters Responded - MediaShift

The People Want Live Video. Here's How Reuters Responded - MediaShift | Multimedia Journalism | Scoop.it
Reuters is taking video live-streaming to another level with a new multi-feed service it claims gives print outlets a leg up on their broadcast rivals.
more...
Laure Colmant's curator insight, October 30, 6:19 AM
Pour répondre à la demande croissante de live video, Reuters a créé un nouvel outil qui permet de raconter des histoires tout azimut. Sue Brooks, responsable mondial des produits pour Reuters News Agency donne un exemple sur l'utilisation possible de ce nouvel outil [sur la crémation du roi de Thailande] : « Ils ont pu voir en même temps la couverture en direct du cortège funèbre de l'ancien roi. Nous avions des photos de la foule, des vidéos de la foule, des graphiques montrant le parcours de la procession et nous avions, croyez-le ou non, des vidéos d'archives du[ancien] roi qui jouait du saxophone. Si vous pensez à la façon dont ces différents éléments font une belle histoire, cela ouvre la boîte à outils pour raconter des histoires. Tout est accessible en même temps. Auparavant, il fallait avoir quatre ou cinq plateformes différentes pour faire ça. »
Scooped by Andy Bull
Scoop.it!

The Guardian Mobile Lab’s latest experiment targets public transit commuters with an offline news app

The Guardian Mobile Lab’s latest experiment targets public transit commuters with an offline news app | Multimedia Journalism | Scoop.it
"The app is a really good first step for gathering information, using it in a respectful way, and seeing how people feel about that."
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Reporting on Las Vegas, Pixel by Pixel

Reporting on Las Vegas, Pixel by Pixel | Multimedia Journalism | Scoop.it
How investigative audiovisual reporting cut through the confusion left by the deadly mass shooting in Las Vegas this month.
more...
No comment yet.