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The Science Of Posture: Why Sitting Up Straight Makes You Happier And More Productive

The Science Of Posture: Why Sitting Up Straight Makes You Happier And More Productive | MultiCuradoria | Scoop.it
You're slumping in your chair, aren't you? If you want to be better at work, just say no to slouching.

Via BSI (Building Service, Inc.)
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6 Ways to Create Great Content in Only 15 Minutes a Day

Business owners and marketers are under such time pressure. How can they have an effective web presence and keep the business going at the same time? This guide provides helpful tips to keep the content flowing when time is short


Via Brian Yanish - MarketingHits.com
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GKAnanthram's curator insight, February 24, 2014 3:55 AM
Plan and allot the reasonable minimum time for each of the positive prospect ; do not chase a crooked shadow or a mirage !
Ali Anani's curator insight, February 25, 2014 12:18 AM

A well-thought writing process

Paula Silva's comment, March 3, 2014 6:37 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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The Five Beats of Successful Storytelling & How They Can Help You Land Your Next Job

The Five Beats of Successful Storytelling & How They Can Help You Land Your Next Job | MultiCuradoria | Scoop.it
Good storytelling skills are an asset no matter what your profession is. We walk you through the essentials of crafting a story, a pitch, or a bio that will engage your audience.
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Thyme: antihistamine, anti inflammatory and antibacterial superstar | THE LOW HISTAMINE CHEF

Thyme: antihistamine, anti inflammatory and antibacterial superstar | THE LOW HISTAMINE CHEF | MultiCuradoria | Scoop.it
Need an anti bacterial, anti inflammatory, antihistamine and anti anaphylactic pick me up that's commonly used in the pharmaceutical industry? It's thyme!
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Uma barba bem feita em 20 minutos. Veja o passo a passo de como fazer - Estilo - iG

Uma barba bem feita em 20 minutos. Veja o passo a passo de como fazer - Estilo - iG | MultiCuradoria | Scoop.it
Um dos erros mais comuns do homem é fazer a barba na pressa, o que acaba a deixando torta e irritando a pele, diz Rafael Sevilla, barbeiro e acostumado a corrigir essas falhas.
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The Disappearing Sales Process & the Role of Story

The Disappearing Sales Process & the Role of Story | MultiCuradoria | Scoop.it

"Twenty-five years ago, I was but a mere snot-nosed kid out of college who suddenly decided that law school was not in the future. With a recession in full swing, and a need to pay the rent, I took the first job offered and went into sales."


Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, August 8, 2013 2:13 PM

When I first saw this article, I thought, "Hmmmm interesting." Then as I started to read it, I understood the implications for business storytelling. And it is significant, particularly if you want to grow your bottom line. And this goes for both entrepreneurs and enterprises. Heck, it even applies to non-profits and associations!


Here's the gist: author Scott Gillum of gyro and Forbes have just released a new FREE e-book andone of the chapters is on how the sales process has dramatically changed. First, if Forbes is saying this, it's time to pay attention.


Gillum says that prospects complete 57% of the sales process themselves before they ever contact you because they've been reading up on you, visiting your websites, looking at reviews and recommendations, etc. In other words, they've been reading YOUR STORIES -- that either you are sharing with them via your website, blog, etc. and the stories others are telling about you.


Stories sell. One of the steps Gillum suggests is making sure you have an active content (read storytelling) strategy in place.


Looks like it's time to rethink the sales process. I like how Gillum has charts to share that help make his point. And his thoughts in the article's final paragraphs? We all need to take those to heart.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Creating The Perfect Trade Show Exhibit - Infographic

Creating The Perfect Trade Show Exhibit - Infographic | MultiCuradoria | Scoop.it
Hosting a trade show exhibit for your business has numerous advantages. From marketing, social engagement, and branding, building an exhibit can sustain existing customers as well as develop new an...

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10 Tips on Taking Story-telling Photos at Trade Shows | Smartpress.com

10 Tips on Taking Story-telling Photos at Trade Shows | Smartpress.com | MultiCuradoria | Scoop.it
These photography tips and tricks from June Jiang will help you take better photos at trade shows.

Via Sherryl Perry
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Here Comes the Branded Pop Song

Here Comes the Branded Pop Song | MultiCuradoria | Scoop.it

A brand is still a brand? "Content" is the holy graal of the advertising industry. Actually, I can't really say if producing content is, for a Company, the right strategy to get and mantain customers, but it is asbsolutely interesting how this "new course" is mashing-up things: a brand is still a brand? or is and publisher? or an actor? or a maker? or an artist? And - going with mind to the past - think for a while to Absoult advertising artwroks - is it something really new? In this desperate look for contents, a new trend pops-up: "using music the way normal people like to use it", said John Mescall, executive creative director at McCann Australia and lyricist behind “Dumb Ways to Die,” the cartoon-maiming, sing-along train safety PSA for Melbourne’s Metro. Call it branded pop music.Call it new trend. Call it "jingle". Call it advertising. In any case, read on...


Via EnricoMorandi
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Nutrients That Cross Blood-Brain Barrier

Nutrients That Cross Blood-Brain Barrier | MultiCuradoria | Scoop.it
Nutrients That Cross Blood-Brain Barrier. You control most of your movements, thoughts and decisions, but your autonomic system has control of such functions as digestion, circulation and mood.
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Toon Hero Lets You Build Digital Storylines With Famous Characters On The iPad | TechCrunch

Toon Hero Lets You Build Digital Storylines With Famous Characters On The iPad | TechCrunch | MultiCuradoria | Scoop.it
The Toon Hero app is aimed at enabling anyone to create digital storylines with some of their favorite characters from a variety of content owners.
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Social Media Cheat Sheet: All the Key Image Sizes to Know

Social Media Cheat Sheet: All the Key Image Sizes to Know | MultiCuradoria | Scoop.it
Keeping track of what size your images should, or can, be on social media can be pretty tricky. The settings are constantly changing, and it’s very important to keep tabs on these settings. This is particularly true if you’re using social media to promote your brand or business.

We’ve put together a list of all the important image sizes that you’ll need on Facebook, Twitter, Pinterest, Google+, LinkedIn, YouTube, and Tumblr.

Via Brian Yanish - MarketingHits.com
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George Schildge's curator insight, May 2, 2016 7:16 AM

Good to know!

George Schildge's curator insight, May 14, 2016 3:29 PM

I'm always looking for an easy image sizer for social!

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Facts Are 20X Stickier With A Story

Facts Are 20X Stickier With A Story | MultiCuradoria | Scoop.it
If I told you that a fact, wrapped in an emotional story, is 20-times more memorable, would you believe it?
I didn’t at first.

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, October 2, 2013 7:17 AM
HERE'S THE NEW LINK: http://www.scoop.it/t/just-story-it/p/4008579441/facts-are-20x-stickier-with-a-story The story author Michael Harris uses in this article proves his point so elegantly he hardly needed to write much more. But he did and this post is a terrific statement about how stories trump data and information every time.And the article makes another subtler point about those times when we do need to share data: wrap it in a story to make it stick. It makes all the difference in the world. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Alessandro Rea's curator insight, October 2, 2013 3:13 PM

The story author Michael Harris uses in this article proves his point so elegantly he hardly needed to write much more. But he did and this post is a terrific statement about how stories trump data and information every time.

 

And the article makes another subtler point about those times when we do need to share data: wrap it in a story to make it stick. It makes all the difference in the world. 

Nadia Christian's curator insight, October 2, 2013 6:49 PM

I know I can still recall some good sales pitch using this technique.

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3 Key Elements of Your Brand Story

3 Key Elements of Your Brand Story | MultiCuradoria | Scoop.it

"Your brand story is exactly that, a story. It should tell me who you are in a story format."

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Morgan Newall's curator insight, September 23, 2013 7:11 PM

Nice and tight: a pyramid of Promise, Beliefs and Story.

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How to Stop Procrastinating: 7 Timeless Tips

How to Stop Procrastinating: 7 Timeless Tips | MultiCuradoria | Scoop.it
Image by tbondolfi (license).“Tomorrow is often the busiest day of the week.” Spanish Proverb “How soon ‘not now’ becomes ‘never’.” Martin Luther “A year from now you may wish you had started today.” Karen Lamb One of the most...
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Amanhã, o Brasil muda

Amanhã, o Brasil muda | MultiCuradoria | Scoop.it
Depois de tanto tempo para se (des)organizar uma república democrática, o ministro Celso de Mello tem nas mãos o poder de decretar nosso futuro
Rafael Lopes's insight:

Mais um artigo brilhante de Jabor.

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Craft an Attention-Grabbing Message

Craft an Attention-Grabbing Message | MultiCuradoria | Scoop.it
You can feel the tension in the compressed smiles, quick nods and pointed questions at the annual Morgan Stanley Global Healthcare conference.
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MULHERES BONITAS FAZENDO CARA FEIA - A MODA QUE PEGOU NO TWITTER

MULHERES BONITAS FAZENDO CARA FEIA - A MODA QUE PEGOU NO TWITTER | MultiCuradoria | Scoop.it
Mulheres bonitas estão a revelar a sua cara mais feia através do Twitter. A moda pegou no Twitter por todo o mundo através do hashtag #PrettyGirlsUglyFaces.
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6 Successors to the Elevator Pitch | Daniel H. Pink

1. The Question Pitch 2. The Email Pitch 3. The Rhyming Pitch (more coming soon!) Click this link to download a copy of the Six Pitches

Via Mike Schoultz
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Mike Schoultz's curator insight, August 2, 2013 7:37 AM

Three short videos to illustrate some of Daniel Pink's ideas. Very good author if you haven't read any of his works.

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Simple trade show literature racks Network Marketing Tips That Anyone Can Follow | mattwengerdesign.com

Simple trade show literature racks Network Marketing Tips That Anyone Can Follow | mattwengerdesign.com | MultiCuradoria | Scoop.it
Simple trade show literature racks Network Marketing Tips That Anyone Can Follow Network marketing uses representatives to reach potential (Simple trade show literature racks Network Marketing Tips That ...: Simple trade show literature racks Network...

 

MLM Training


Via Hannah Kramer
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4 Easy Tips to Create Great Content for B2B Social Media Lead Generation

4 Easy Tips to Create Great Content for B2B Social Media Lead Generation | MultiCuradoria | Scoop.it

“Content marketing” and “social media lead generation” are often interchangeable terms in the minds of small business owners. But what does it mean to create “content” to promote your business? What are some types of content, and how can you create this information efficiently and effectively? How can you get the most mileage out of your content and keep putting interesting ideas and compelling content in front of your prospects?


“Content” is any type of information product that captures the attention and interest of your audience. For example, articles, blog posts, YouTube videos, podcasts, photos, graphics and viral memes are all types of content that your business could create to help build an audience and build relationships with prospects.


Content is created and owned by your business. Unlike buying an ad in a magazine, where you’re just renting space in someone else’s content, creating your own content allows you to own, re-purpose and re-use the information for your company’s benefit. Another advantage of content marketing is that it can often help your company speak with a more credible voice and earn trust with customers – especially if your content is useful, informative and compelling.


But how can your business create interesting content? There are many ways. Here are a few ideas to help your business create great content for your social media lead generation efforts:

Exercise thought leadership. One of the most common types of content is a blog. Blog posts can be used as your company’s own personal soapbox to share news and information and comment on industry trends. Unfortunately most business blogs are boring – this is the worst thing you can do with your content. Don’t be boring. Don’t be afraid to be controversial or go against the conventional wisdom – if you don’t like something you heard at an industry conference, say so. If you want to disagree with something a prominent industry expert said in a news interview, state your case as to why your idea is better. Find a way to speak with a unique, credible voice that is truly your own. Tell it like you see it. Give your customers a sense of the personality of your company, while also sharing your wisdom and insight to help people in your industry get better at what they do.Teach people something new. What do you know that you can share with your customers to help them do better research or make a more informed purchase decision? How can you show your customers a “behind the scenes” look at what makes your company or your solution unique? Whether it’s a series of blog posts, a white paper, a YouTube video, or a series of podcasts with leaders in your company or in your field, a lot of great content marketing is simply a matter of teaching people and positioning your company and your team as industry experts.Publish original research. Many of the big management consulting firms publish extensive research papers about various industry trends, surveys of global executives, or statistical summaries of proprietary information, with the goal of establishing the firm’s expertise by sharing the information for free. Your business can do this same type of content development, and it doesn’t have to be elaborate or expensive. For example, you could do a simple customer survey to find out what your customers think about some pressing issue in your industry, and share the results in the form of a brief white paper.Get creative. Again, don’t be boring. Come up with catchy titles for your blog posts (“5 undeniable reasons why our industry is poised for massive growth next year!”), invest in a professional videographer and video editor to record a series of interviews with your CEO or other key personnel, or make colorful infographics to share the most surprising statistics from your customer survey. If your information is presented in a surprising, compelling and accessible way, it might even go viral within your industry.

 

You don’t have to be a creative whiz or a social media guru to be good at content marketing, and it doesn’t have to be expensive or time-consuming. But if you think about what types of questions your customers most would like to have answered, and then help provide answers in a fresh, informative manner, your company will be able to position itself as a “thought leader” and trusted peer in your industry. And before long, customers will start to seek you out based on the reputation you’ve developed through your content marketing.

 

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The 7 Stupidest Things That Make People Proud

The 7 Stupidest Things That Make People Proud | MultiCuradoria | Scoop.it
Some people pat themselves on the back for the strangest things.
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How Caffeine Can Cramp Creativity

How Caffeine Can Cramp Creativity | MultiCuradoria | Scoop.it
Caffeine prevents our focus from becoming too diffuse; it instead hones our attention in a hyper-vigilant fashion.
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