Multi-Screen Advertising
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The Atlantic’s Scientology problem, start to finish

The Atlantic’s Scientology problem, start to finish | Multi-Screen Advertising | Scoop.it
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Valerie Nozick's comment, January 15, 2013 1:30 PM
Why am I including this in a Scoop.it about multi-screen advertising? I'm watching the native ads movement carefully. In some ways, this gets around the big technology problem with multi-screen ads. Publishers are already developing systems and workflows to best expose their content on various screens. Native advertising does not require a separate infrastructure (assuming you accept more limited reporting metrics in exchange for being treated as content).
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If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch

If Content Is King, Multiscreen Is The Queen, Says New Google Study | TechCrunch | Multi-Screen Advertising | Scoop.it
New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S.
Valerie Nozick's insight:

To understand how we should advertise on multiple screens, you need to first understand how users are enaging across devices. This is some of the best research I have seen on the topic.

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People Don't Use TV Apps, and Mobile Gaming Is Set to Implode

People Don't Use TV Apps, and Mobile Gaming Is Set to Implode | Multi-Screen Advertising | Scoop.it
Bold rhetoric from top executives and analysts at CES
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The Microsoft Ad Difference

The Microsoft Ad Difference | Multi-Screen Advertising | Scoop.it
The tech giant's Frank Holland thinks Microsoft is overlooked as a power player in digital media.
Valerie Nozick's insight:

Complete transparency: I am a product manager at Microsoft Advertising. Hence, this feels like a natural first post!

 

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