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Rescooped by Nikhil Choudhary from iPads, MakerEd and More in Education
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QR Codes in School... Really? - Miles' Tomes

QR Codes in School... Really? - Miles' Tomes | Multi channel marketing | Scoop.it
Some practical school uses of QR codes in everyday teaching from an initially skeptical classroom teacher. Practical examples and ideas for using QR Codes.

Via John Evans
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Rescooped by Nikhil Choudhary from IMC - Milestone three
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Trends to Define Marketing- How Direct Mail Survives (revisited)

Trends to Define Marketing- How Direct Mail Survives (revisited) | Multi channel marketing | Scoop.it
10 trends in 2013- #DirectMail will survive... here are two more reasons why http://t.co/1JxHasSgTT

Via Penny Liu
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Azhar Mohammed's comment, May 8, 2013 8:25 PM
I dont know about this one. Direct mail has fallen in efficienncy and effectiveness recently. It could still be beneficial to few industries such as fragrance where samples can be sent out in mail but otherwise direct marketing online is far much more effective than direct mail. It would be interesting as to how this industry changes and evolves or just dies out.
Penny Liu's comment, May 9, 2013 12:04 AM
i reckon you are right about the effectiveness about direct marketing, especially most household now preferred ""no junk mail "" it makes so much harder for direct mail.
Winina Tan's comment, May 9, 2013 6:49 PM
i feel that now the only type of direct marketing that i now encounter is only when i signed up from a certain store a brand to receive their latest deals and promotions. rather than just a mass spam of email that one usually receive, companies are now making the consumer choose weather or not they would like to be advertise too. and in a sense this can create customer loyalty and brand equity, as the only ones that they are marketing to are the clients that are interested in the brand.
Rescooped by Nikhil Choudhary from The MarTech Digest
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Recovering an Email Presence - ClickZ

Recovering an Email Presence - ClickZ | Multi channel marketing | Scoop.it

Looking at a few problems that can lead your email marketing astray, how to respond to those problems, and what milestones you'll need to cross in order to recover.


Digest...


Recovery From Program Surgery: see if you can add a more targeted and less frequent mailing to serve the same purpose.

Recovery From a Gaffe: The first step to relationship recovery after such a mistake is admitting the mistake to those affected. The second step is to mitigate the backlash of the gaffe. The final step should be to review what led to the problem in the first place, and take steps if necessary to prevent the gaffe in the future.

Recovery From the Unexpected: To recover, first let your customers know what's going on. Again, openness and honesty buy leniency and even assistance from your customers.

Recovery From a Slow and Steady Decline: The first step here is to call out the absence and redefine the relationship explicitly. As you acknowledge the absence, be sure to define and commit to a new contact strategy that rebuilds your regular relationship with your customers. Begin on this immediately...don't let another gap begin.


Via CYDigital
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CYDigital's curator insight, July 12, 2013 11:16 AM

There's a steady cadence to your email flow to your audience: highly targeted, optimized, personalized and delivered at optimum times. However, it is a moving target: things change, shit happens. Keeping your fingers on the pulse of your ongoing efforts and make ongoing adjustments.


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