Multi-Channel-Integration with Mobile
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Infographic showing the benefits of Omnichannel to Retailers

Infographic showing the benefits of Omnichannel to Retailers | Multi-Channel-Integration with Mobile | Scoop.it
Check out our #infographic showing the benefits of #omnichannel to retailers http://t.co/FgE67ex1Is
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The omni-channel opportunity for retailers – video

The omni-channel opportunity for retailers – video | Multi-Channel-Integration with Mobile | Scoop.it
eBay's Patrick Munden reveals the key findings from Deliotte and eBay's latest research into omni-channel retaliating (RT @MetaPack: Excellent video from eBay on the OmniChannel Opportunity for Retailers | Worth a watch |
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Mobile commerce becomes key player in omnichannel strategy - Mobile Marketer - Columns

"The retail world is evolving, and so are its marketing tactics. Today’s modern consumer is becoming more technologically savvy and retailers are finding that a progression towards omnichannel retailing is becoming more prevalent."

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Omnichannel Marketing

Omnichannel Marketing | Multi-Channel-Integration with Mobile | Scoop.it

"Omnichannel marketing is an natural evolution of marketing practices that have advanced beyond multichannel marketing. With multichannel marketing, companies invested to ensure that they were engaging with customers and prospects on all key channels. (…) While the emphasis with multichannel is engaging customers and prospects on all key channels, omnichannel makes the leap to coordinated activity and interactions across channels. Each channel is aware of interactions that have occurred on other channels."

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Gap launches omni-channel spring campaign | Chain Store Age

Gap launches "Lived In" campaign | Chain Store Age http://t.co/OVuLoCyDWy #omnichannel
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Traditional retailers outperform pureplays on crosschannel customer experience: study

Traditional retailers outperform pureplays on crosschannel customer experience: study | Multi-Channel-Integration with Mobile | Scoop.it

Via Alama
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The Key to Omnichannel Success: A Strong Logistics Strategy - Multichannel Merchant

The Key to Omnichannel Success: A Strong Logistics Strategy - Multichannel Merchant | Multi-Channel-Integration with Mobile | Scoop.it
The Key to Omnichannel Success: A Strong Logistics Strategy
Multichannel Merchant
warehouse_300 There are a lot of factors that determine success in the omnichannel marketplace.
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11 ways Marks & Spencer is improving the multichannel experience - Econsultancy (blog)

11 ways Marks & Spencer is improving the multichannel experience - Econsultancy (blog) | Multi-Channel-Integration with Mobile | Scoop.it
11 ways Marks & Spencer is improving the multichannel experience Econsultancy (blog) But it's about more than just a new website, M&S is investing across the multichannel customer journey, in the knowledge that a multichannel customer can be worth...
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E-Commerce-Center Handel - Mobile Commerce in Deutschland - Die Rolle des Smartphones im Kaufprozess

E-Commerce-Center Handel - Mobile Commerce in Deutschland - Die Rolle des Smartphones im Kaufprozess | Multi-Channel-Integration with Mobile | Scoop.it

Das ECC Handel hat gemeinsam mit Paypal und Shopgate das Potenzial und die Herausforderungen im Mobile Commerce in Deutschland analysiert. Dafür wurde der Status quo der Nutzung von Smartphones und Tablets für Informationssuche, Kauf und Bezahlung ermittelt. Darüber hinaus wurde besonderes Augenmerk...

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Multichannel-Strategien auf dem Vormarsch: Pure Player entdecken Point-of-Sale « TWT Blog

44 Prozent der Top 1000-Händler haben ihre Existenz als Internet-Pure-Player gestartet. Rund 30 Prozent der größten deutschen Web-Shops vertreiben Bekleidung, Textilien und Schuhe, darunter Zalando, Otto oder das Kreativportal DaWanda. Trotz der ursprünglichen One-Channel-Ausrichtung sind Online-Händler mittlerweile auf mehreren Vertriebskanälen aktiv....

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Zalando wird Multichannel-Anbieter: Festes Outlet nach mehreren Pop-Up-Experimenten

Zalando wird Multichannel-Anbieter: Festes Outlet nach mehreren Pop-Up-Experimenten | Multi-Channel-Integration with Mobile | Scoop.it
Von wegen Schrei vor Glück oder schicks zurück - der Modeversender Zalando setzt in Zukunft nicht mehr nur auf den reinen Online-Vertrieb, sondern will...
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Mobiles Shoppen aus dem Heine-Katalog möglich – ONEtoONE – Dialog über alle Medien

Mobiles Shoppen aus dem Heine-Katalog möglich – ONEtoONE – Dialog über alle Medien | Multi-Channel-Integration with Mobile | Scoop.it
Mit der Catalog-to-mobile-Funktion können Kunden beim Modeversender Heine künftig direkt aus dem Print-Katalog heraus Ware bestellen.
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What Does Omni-Channel Brand Marketing Look Like?

What Does Omni-Channel Brand Marketing Look Like? | Multi-Channel-Integration with Mobile | Scoop.it
We live in a world where marketers have more tools and channels than ever. That can be good news when they understand how to use them for one unified brand impact; it can also be bad news, when print, digital and social teams operate in silos.
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Marks & Spencer Goes Multichannel in E-Commerce Reboot

Marks & Spencer Goes Multichannel in E-Commerce Reboot | Multi-Channel-Integration with Mobile | Scoop.it
Brandchannel - always branding. always on. (Marks & Spencer Goes Multichannel in E-Commerce Reboot: British retailer Marks & Spencer is stepping out on it...
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Creating A Connected Shopping Experience On Every Channel [Future Of Retail] - PSFK

Creating A Connected Shopping Experience On Every Channel [Future Of Retail] - PSFK | Multi-Channel-Integration with Mobile | Scoop.it
PSFK Labs explores one of the major themes, Networked Purchase Path, from the Future of Retail report.
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iBeacons Lead the Way for Dynamic In-Store Experiences

iBeacons Lead the Way for Dynamic In-Store Experiences | Multi-Channel-Integration with Mobile | Scoop.it
iBeacon and sensor technology give marketers a pervasive and inexpensive way to measure shopping behavior and fine-tune location data.
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Fulfilling the Promise of Omnichannel Retail | RetailNext

Fulfilling the Promise of Omnichannel Retail | RetailNext | Multi-Channel-Integration with Mobile | Scoop.it
Shoppers increasingly demand a retail experience that transcends the barriers between shopping online and in store.
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How technology solution providers are helping retailers achieve multi-channel success

How technology solution providers are helping retailers achieve multi-channel success | Multi-Channel-Integration with Mobile | Scoop.it

For retailers offering a seamless multi-channel experience can be a challenge. Managing and growing a multi-channel retail business is exciting, but it can also be complex and time-consuming. There are several moving parts to multi-channel retailing, it’s a case of figuring out the optimal channel mix, then choosing how to manage those channels.

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Bridging the omnichannel customer service gap - Kevy

Bridging the omnichannel customer service gap - Kevy | Multi-Channel-Integration with Mobile | Scoop.it
This infographic explores that gap in omnichannel customer service. Consumers are no longer satisfied with a single outlet but prefer multiple channels.
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Why retailers should embrace the 'omnichannel' | VentureBeat ...

Why retailers should embrace the 'omnichannel' | VentureBeat ... | Multi-Channel-Integration with Mobile | Scoop.it
The omnichannel covers the experience shoppers have with retailers through two or more ways — online, in the store, customer service, and even shipping. People expect to have the same experience in a store as they do ...
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Jewellers, Beaverbrooks, selects K3 Retail to fulfil multi-channel ambitions - Retail Times

Jewellers, Beaverbrooks, selects K3 Retail to fulfil multi-channel ambitions - Retail Times | Multi-Channel-Integration with Mobile | Scoop.it
Jewellers, Beaverbrooks, selects K3 Retail to fulfil multi-channel ambitions Retail Times Beaverbrooks, the UK's award winning retail jeweller, has selected Microsoft NAV from K3 Retail to develop the multi-channel jewellery business, improving the...
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M&S launches new multichannel store format

M&S launches new multichannel store format | Multi-Channel-Integration with Mobile | Scoop.it
Marks and Spencer is launching a new multichannel store format with free Wi-Fi and QR codes featured throughout.
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Why you should check out the check in

Introductory Laeken University presentation on "location" and its opportunities for brands and marketeers...

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